Delete Facebook Posts at Your Own Risk…

Let’s say you are a brand… let’s say ChapStick for example… and your marketing department decides it’s time for a funny ad campaign. The top brass signs off and the campaign is posted in social media sites such as Facebook. So far – nothing too unusual. And Facebook, the heart and soul of social media, seems like the perfect place for a hip & lighthearted ad, right?

Well, not always

Check out the article from AdWeek (link below) for an example of how sometimes it’s not the creative that gets you in the most trouble, it’s how you react to your customers’ comments that could do the most damage to your brand.

ChapStick Gets Itself in a Social Media Death Spiral A brand’s silent war against its Facebook fans By Tim Nudd