My Facebook to Twitter Blunder, Exposed

If there is one thing all of us here at Cosmetic Social Media are, it’s that we are honest. And when we make a blunder, even when it is unintentional, we want to let you know so you won’t make it too.

THE BLUNDER:

This morning, I went into my Twitter feed on Hootsuite and noticed a message in my personal account. Twitter user @eddieanne alerted me to the fact that something wonky was happening in my twitter feed – it was seemingly replicating messages our of Facebook. If you are on the receiving end of identical tweets flooding your feed all at once, it can be really annoying. Thankfully she took the time to tell me or I may not have noticed this glitch in the Facebook to Twitter auto feed.

 As you can see in this screen capture, there were multiple tweets with exactly the same language, but with different URL’s attached linking back to the post. So what was the issue? Was it a random social media technical difficulty (common) or something more?

THE CAUSE:

What actually caused this was the upload of a photo album to my profile. I was on my iPhone and created an album for the Fish Tacos for Firefighters event that I had volunteered with the night before. You can select up to 30 photos at a time to go into a particular album. This was my second upload of 30 photos and I gave the description “More photos” to the group of them.

What Facebook did was to treat all 30 photos as their own unique individual post, which, in a way they are because each photo has its own URL.  BUT the photos only show up in your Facebook feed as one post – namely, that you added photos to a photo album. Because of the unique URL assigned by Facebook to each photo, this triggered 30 separate tweets to got out to Twitter.  I thought it would treat the whole album as one post – thus one tweet. Wrong.

LESSONS LEARNED:

* Be careful when hooking up your Facebook  to Twitter feed. Either temporarily disable this function before uploading a group of photos, or turn it off completely and post to Twitter manually every time.

* If you see something weird going on, be like @eddieanne and let the person know. It’s nice twitter etiquette to bring it to their attention!

SIDE NOTE:

There are a lot of people who don’t believe it’s good practice to auto post from Facebook to Twitter. I, however, think it’s okay for this reason: In an ideal world, sure, re-craft every post to be the perfect tweet. But if you are posting one to three times a day on Facebook, those few Facebook post tweets are really not going to negatively impact your Twitter profile. As long as you are taking the time to be in Twitter for the vast majority of your Twitter engagement, then I don’t see using the auto-post feature as a problem.

That being said, make sure that you DO NOT have your Twitter posts auto-feeding into Facebook. Since Twitter is a fast-paced social platform, you are going to have many, many more tweets/posts per day. If you had all of this activity auto-posting into the slower, more leisurely pace of Facebook, you’ll most likely get hidden from the news feed by your friends and fans. In other words, people would “hide” your updates, or un-follow you entirely, due to frequent 140 character messages from you flooding their News Feed.