Pinterest studied over 100,000 pins to see which ones were the most effective. They found that the best pins have three things in common.
Great pins are:
- Helpful: People like to gain knowledge about a topic – make your pins informative. Click here for an example of a helpful pin.
- Beautiful: We know that the cosmetic patient is very interested in beauty so this one is important! Big beautiful images attract the eye and entice a click! Click here for an example of a beautiful pin.
- Tasteful: Don’t be constantly marketing to them, or have your pins appear spammy (we’ve all seen how this leads to a very quick click to “unfollow all”). Click here for an example of a tasteful pin that relates to what you do but doesn’t “sell”.
For more details on their study findings, click here for the Pinterest blog post.
Here is a good quick video on the art of a Pinterest board:
And for even more great #Pinterest and social media learning opportunities, consider joining me at Social Media Marketing World 2015 here in SUNNY San Diego in just a few weeks time: http://budurl.me/smmw15. If you can’t make it in person, click here to grab a virtual ticket! http://budurl.me/smmwvirtual