Diary of a Social Media Devotee

We are excited to bring you our latest blog post for MediBEAUTY.biz, the physician side of the very popular cosmetic surgery consumer site, RealSelf.  In this post, we give you the first 5 mistakes we see being made in social media and what you should be doing instead. But if you know us, surely you [...]

A lot of articles pass through my computer every day, but this one by Matthew Wurst for Ad Age Daily caught my eye and I wanted to share it with you. I think he is spot on. Pay particular attention to the 3rd tip – “Paid and earned media work best together”. “The days of building your [...]

Okay, we understand. You didn’t want to jump in to this “social media” thing in 2009. And who could blame you? Facebook only had a few hundred million subscribers. How many of your patients were realistically playing with this new online toy? Then came 2010. You thought… gee… 500 million?! Maybe there IS something to this phenomenon. [...]

Since the Christmas/Hanukkah/Kwanzaa/Festivus holidays are upon us, let’s talk about how you are “celebrating” (or not) in your office. Do you get “into” the holiday spirit (whichever holiday you celebrate)? Are you a Bah-Humbugger or a Buddy the Elf? Medical offices are not known for their fantastic decorating ability… as evidenced here (click to enlarge): But I contend you CAN [...]

This post is the last in the series of what we call our “Socail Media High T’s”.  As a recap, the first three were: High Trust High Transparency High Touch And now we’ll discuss the last one… High Traction. One of the BEST things about social media is the viral nature of it… meaning pieces [...]