Three Things That Make a Great Pin on Pinterest

pinterest
Pinterest studied over 100,000 pins to see which ones were the most effective. They found that the best pins have three things in common.

Great pins are:

  • Helpful: People like to gain knowledge about a topic – make your pins informative. Click here for an example of a helpful pin.
  • Beautiful: We know that the cosmetic patient is very interested in beauty so this one is important! Big beautiful images attract the eye and entice a click! Click here for an example of a beautiful pin.
  • Tasteful: Don’t be constantly marketing to them, or have your pins appear spammy (we’ve all seen how this leads to a very quick click to “unfollow all”). Click here for an example of a tasteful pin that relates to what you do but doesn’t “sell”.

Pinterest IconFor more details on their study findings, click here for the Pinterest blog post.

Here is a good quick video on the art of a Pinterest board:

LEARN IN-DEPTH

And for even more great #Pinterest and social media learning opportunities, consider joining me at Social Media Marketing World 2015 here in SUNNY San Diego in just a few weeks time: http://budurl.me/smmw15. If you can’t make it in person, click here to grab a virtual ticket! http://budurl.me/smmwvirtual

Cheers,

Monique

Follow on Twitter: @moniqueramsey on @CosmeticSocial

Follow on Instagram: @moniqueramsey and @CosmeticSocialMedia

 

 

 

 

When Was the Last Time You Held a Contest?

Social Media Contests by Cosmetic Sociall MediaWho doesn’t love a #contest? According to a study by Adweek, contest posts had 683% more #engagement, 126 times more shares, and 68 times more feedback than a regular post. Those are numbers too good to ignore!

We use a great app called Woobox to design and administer contests for our clients. Their interface is comprehensive, customized, and gives you a lot of great information about the people who enter. In addition, it is very user friendly and has the ability to be beautifully branded – so you have just the perfect look and feel.

Contact us today if you’d like to get a contest in the works – with St. Patrick’s Day just around the corner, it’s the perfect time to get #lucky! Simply shoot us an email at info@cosmeticsocialmedia.com or give us a call at 877-401-5485.

Social Media Tips and Best Practices for 2015

Looking to brush up on the latest social media tricks and tips for 2015? Great! Just click through this presentation from #IMCAS Paris 2015*. Enjoy! To view all of our presentations, visit our SlideShare channel: http://www.slideshare.net/moniqueramsey

*IMCAS stands for International Masters Course on Aging Skin and is a wonderful meeting to attend!

Social Decor for Your Office

csm hot tip social decorYou may have seen the ads for My Social Book while scrolling through your Facebook News Feed. I personally have bought 4 of them, each covering a year of my “Facebook life” from 2008-2011. I’m about to order 2012 and it got me to thinking — how great would a social book be for your patient waiting room?! Or even better – one in each exam room! (Note: we don;t make any fees from My Social Book – we just like their product.)

It would accomplish a few things:

  • It would show your commitment to patient communication goes beyond your office walls. With your Facebook page, you have built an online community of friends and fans where fun and interesting interaction happens. Patients love to be a part of that.
  • It would give them something totally unique, fun (and educational) to read while they wait. What a great first impression!
  • It would demonstrate trust. Seeing posts from fans never fails to impress.
  • It would be a great way to gain new followers on Facebook (and any other online networks). Believe it or not, your patients might not know you are active on Facebook, so this will get them motivated to join in the fun.

And put a little framed sign next to the book, and/or a sticker inside the front cover with a URL and QR code so they can like your page right then and there! Here is an example:

Lets Get Social-LJCSC

So there you have it – a little social media decor advice from your favorite social media butterflies! And please share with us your creative ideas for bringing social into your office in the comments below or on our Facebook page!

~ Monique

Number of Twitter Followers – What’s The Secret Sauce?

We have a family member who is always beating his chest about how his Twitter account is “fan based” and then chastising everyone else whose isn’t. What does it mean to be “fan based” and does it even matter?

Being “fan based” isn’t a widely used term, but he’s talking about having more people following him than he follows back. A good example of this is Dr. Oz who has 3.6 million followers but is only following 80.  You will find that many “verified” accounts (designated by the blue check mark to notate authenticity) will unfortunately be unbalanced like this. We say “unfortunately” because we believe the best social media should be open and transparent, instead of closed and unapproachable, or else why bother, right?!

Dr OZ Twitter

SO… what is the right number of Twitter followers?

Actually the answer is better suited to “What is the right ratio”? Most experts agree, you should try to keep your account as close to 1:1 followers to following as possible.

TOOLS

There are lots of free tools to help you manage your this aspect of your Twitter account. One we like to employ now and again is FriendOrFollow.com.

Friend or Follow

This tool quickly shows you who on Twitter you are following that is not following you back. If you have hit Twitter’s imposed limit on how people you can follow (which kicks in at the 2000 mark), a trip over to Friend or Follow to clean up your account is probably in order. On the “Following” tab we like to sort by “last tweet” and then click to the last page to start un-following accounts who haven’t tweeted in a while, (or ever in some cases).

NUMBERS

If you insist of talking about numbers, it is widely believed that QUALITY is far superior to QUANTITY. So (please!) don’t fall for the ads telling you to buy 1,000 fans for $15 (or any amount of money). As with all social media channels, you want to build up your followers with people who are most likely to buy and/or recommend your products or services.

Here is a good example of why:

Pizzicato framed

Let’s pretend you own a pizzeria in Encinitas, California (this is my favorite) and you want to do a mass coupon mailing to get more new business. You see an offer to buy a list of 20,000 names and addresses for just $50. Sound good? Well, if the names and addresses are for people who live in Thailand, London, and Miami, how effective will your coupon redemption be? Do you think you will get even one coupon redeemed? Okay. That’s why you don’t buy Twitter (or any other social media followers). Grow your fans and followers organically.

*For more on Twitter’s Guidelines on Followers, click here or follow the URL below.

https://support.twitter.com/articles/68916-following-rules-and-best-practices

Social Media Holiday Cheer: Don’t Skip This Important Branding Detail

Let CSM create branded Facebook, Twitter, and Google+ cover photos for you this holiday season!

You might be decorating your office, sending out holiday cards, or having a Holiday Open House for your clients. But have you thought about how you’re going to celebrate the season on your social media channels?

Your branding affects the way clients view your business and differentiates you from your competitors, and social media is no exception.

Help your clients learn about your holiday and New Year specials with a pack of custom cover art. Our Creative Director Marnie will help you project the perfect image for your business this season.

Buy a multi-pack to save 10% to 20% off your entire order!

Facebook Timeline Cover 1 each (May substitute Google+ or Twitter)

Facebook  Timeline Cover 3 Pack (May substitute Google+ or Twitter)

Facebook  Timeline Cover 6 Pack (May substitute Google+ or Twitter)

 

Free Thanksgiving Day Candy Bar Printable

candy bar printable

Hi all,

So you are either knee deep in work that needs to be done before you can go over the river and through the woods to Grandmother’s house, or the car has been packed and you are on your way to a very happy Turkey Day.  We at Cosmetic Social Media will be celebrating with family and friends but there’s no sneaking away from your desk when you work in social media – we are here to celebrate with you too!  On that note, to save you some much needed time, we created a festive Thanksgiving Day candy bar printable to give your clients or use as a last-minute hostess gift along with a bottle or two of wine.   All you need to buy is some large (not extra-large) sized candy bars, unwrap the paper wrapper, download the printable, print and cut out the design, wrap it around the bar and adhere with some double stick tape and voila! a personalized gift that will make anyone with a sweet tooth very thankful indeed.

Download the free printable RIGHT HERE!

What are you thankful for this holiday?

 

SHUT DOWN YOUR PHONES IMMEDIATELY – Facebook Messenger App Has GONE WILD! (not.)

The Facebook Messenger Horror Face created by Monique Ramsey on Someecards.comSee what we did there? Sensational headlines are sensational for a reason… to get readers, bump up viewership, and ultimately, get more ad dollars.

The past week has been a wave of panic about Facebook’s  decision to move the chatting function solely to the Messenger App when users are on mobile. OMG, really? We have to install another app? (Yes, and guess what? You’ll live – just delete FarmVille to free up room).

More specifically, people are upset about the permissions the app needs to run on your phone or tablet. Or their PERCEPTION of the privacy issues due to an article written back in December. Note the first thing that comes up in said article is an update from the author that he was wrong!  But hey, why worry with facts when we can all just keep the Crazy Train going full tilt?!

But if you are concerned about Facebook’s Messenger App and their Terms and Conditions and/or App permissions, please read one or all of the following articles (see links below). Or, if you don’t trust us, just Google “Facebook Messenger App Hysteria” and you will find many helpful articles and posts.

1) http://www.newsday.com/business/technology/what-to-know-5-myths-5-facts-about-facebook-s-messenger-app-1.9036957 
2) http://politicalmoll.com/facebook-messenger-nefarious-news/
3) http://www.androidcentral.com/facebook-messenger-permissions-not-scary-stories-might-have-you-believe

Now, then. Don’t you feel better?

And remember kids… #ShareWithCaution and #DontFeedTheFrenzy!

Almost 27k Shares? How NorthWest Music Scene Did It.

guitar image northwest music scene screen facebook post capture
click to view larger image

 

WOW — this Facebook post from NorthWest Music Scene blew us away. Okay – almost 1,000 likes is nice (2.3% engagement rate), but not crazy considering they have over 42k fans. Look at the number of shares they have gotten (so far)? 26,290! That number represents close to 62% of their FB fans.*

Now, I don’t have an answer to the guitar question, BUT what I DO find interesting is the way the NorthWest Music Scene approached this post.

They kept the text down to just 13 words: “Who is your favorite guitar player of all time. This should be interesting.” It’s simple, easy to read as you scroll by, and by saying “this should be interesting” they indicate that they really want to know what you think! Who wouldn’t want to chime in?!

The graphic contains a few key elements:

  • They asked the question on the graphic. This is a great practice. But — this in and of itself is not out of the ordinary or what impressed us.
  • They asked for the share on the graphic. This is a really savvy move for a few reasons: 1.) Most posts have the majority of the words in the text area, versus in the graphic. People don’t always make the time to read a long post, especially from a brand. The graphic is more likely to catch the user’s eye as they scroll down their news feed. 2.) By asking for the “like, share,etc”  in the graphic, they are skirting FB’s new clamp down on “like-baiting” completely. Confused? See this post for the deets.
  • They used a casual phrasing style:  “…see what your friends say” feels really personal and friendly, versus spammy.

Want to share your favorite guitar player of all time? Or just have a comment about the NorthWest Music Scene post? We’d love to hear from you!

*Of course not all 26,290 shares came from their fans. Some were friends of fans who shared the post = viral).

Can You Really Determine the ROI of Anything? Yes.

ROI - The 3 little letters no one can stop talking aboutWhether I’m giving a presentation to hundreds of physicians about social media or speaking one-on-one to a prospective client, I always get the same question: What is the ROI of social media?

It’s a natural question to ask. But before answering, I like to counter with a different question:

What’s the ROI of your nursing staff, or patient coordinator? Your copier? Your waiting room decor and coffee service?

And most of the time I get one of two things: a blank stare, or a harrumph, followed by “Well you can’t put a price on thatIt’s an integral part of the way I do business! Without a phone I can’t communicate!” 

Okay. The point is, you can determine the value of just about anything, social media included. And to prove it, I’m bringing in a heavy hitter to help explain it better than I ever could.

If you haven’t heard of Gary Vaynerchuck (@GaryVee), I want you to get familiar. (See links at end of post.)

Gary has a gift for distilling down any topic to something that is both easy to understand and easy to relate to. This quality makes him a brilliant communicator. He’s funny, quick, offensive to some, and brilliant. He “gets” marketing, and more importantly, the FUTURE of marketing, and for that I love him.

Please take two minutes and click through this great slideshare from Gary. It’s well worth your time and you’ll feel much clearer on the whole ROI topic, I promise.

Gary’s newest best-seller:

Let's Grow!