Diary of a Social Media Devotee

Let’s say you are a brand… let’s say ChapStick for example… and your marketing department decides it’s time for a funny ad campaign. The top brass signs off and the campaign is posted in social media sites such as Facebook. So far – nothing too unusual. And Facebook, the heart and soul of social media, seems like [...]

I just love the internet (I know… I say this a lot)… but I happened upon a nifty trick today that I want to share with you. It’s called SocialDitto and it enables you to take a status update from Facebook or Twitter and embed it with HTML code! It’s fab… no more screen captures to mess [...]

In social media we have what I like to call Monique’s Social Media High T’s. They are the four components of a successful social media strategy and all of your posts and campaigns should take them into consideration. Over the past few weeks we have explored Trust and Transparency. Now we will talk about the value of [...]

In social media we have what I like to call Monique’s Social Media High T’s. They are the four components of a successful social media strategy and all of your posts and campaigns should take them into consideration. This is the second post in a series called Social Media High T’s - Read Week # 1 here [...]

I just returned from speaking at the Medical Internet Marketing Symposium (MIMS) at Mandalay Bay in Las Vegas. My course was called “Marketing in the Digital Age” and covered everything from how to make your avatars more engaging to great uses for QR codes (those funky bar code squares you might have seen around). One [...]