Category Archives: Best Practices

How to Do Social Media Right

While deciding what to post today, I came across this quote from Erik Qualman that I have included in many of my social media talks over the years.

“We don’t have a choice on whether we do social media. The question is how well we do it.”

And while most people would agree that social media has moved from the “nice to have” bucket to the “must have” bucket, I don’t think many companies fully “get it” in terms of execution… the “how well we do it” part of Erik’s quote.

Large corporations who definitely “get it” and execute their social brand strategy well are Sephora, Taco Bell, GoPro, and FabFitFun, to name a few. Their campaigns are branded, fun, engaging, and relevant to their target audience.

Their campaigns are:

  • branded
  • fun
  • engaging
  • relevant to the target audience

So what are the big boys doing that smaller brands can’t or don’t do?

For starters, large companies have big budgets for marketing, affording them resources in terms of staff time, creative art and design, and TIME.  And while many small companies can’t afford a to earmark a large budget for marketing (specifically social media marketing), I think they swing too far in the other direction by not allocating ENOUGH budget and by taking shortcuts. And shortcuts usually lead to, not surprisingly, ineffective execution.

So, how can you do social media right?

There are many factors that make up a great social media strategy, but today let’s focus on what we consider to be the most important… engagement.

Social media is not a one-way communication. What would you do “IRL” (in real life) if you asked someone a question and they looked right at you without answering?  It would be really weird, right? It’s no different to put up a Facebook post and then never acknowledge a comment. Just posting is not enough. ENGAGING with your tribe is one of the main keys to doing social right.

Of course, engaging takes time… the time to monitor and the time to respond (in a timely manner, no less). This is where Cosmetic Social Media helps companies and brands who can’t dedicate a full-time staffer to social. We craft relevant, engaging, and beautiful posts, plus we monitor and respond throughout the day to comments. And we do this 7/365.

Why is investing in this type of engagement is so important?  

Social media is an online extension of YOU and your company. A way to be up close and personal with your clients when you’re not face-to-face… which, when you think about it, is a good percentage of the time.

Social media is first and foremost SOCIAL.  The back and forth conversation is expected by the consumer. They don’t think about marketing budgets… they think about getting what they want when they want it. This is the new norm.

If you need help keeping up with your social media posts and monitoring, we can help tailor a package to fit your budget and needs. Just give us a holler by filling out our contact form, or emailing us at info@cosmeticsocialmedia.com. Or go #oldschool and call us at 1-877-401-5485.

~ Monique

 

 

Wisdom Wednesday Printable

build trust not traffic quote by mark schaefer

I love this quote from one of the awesome speakers we listened to at Social Media Marketing World 2016, Mark Schaefer. It’s particularly important because all too often people get caught up in the numbers – the traffic – the clicks. And while those metrics are certainly important, the ultimate goal is to win and keep customers, right?!

I think most of us would agree based on our own experiences with businesses, brands, and sales people, that trust is a key factor in deciding to buy. So try to keep your eye on the prize instead of on the numbers by building trust with your clients and customers, day in and day out. Then the numbers you want (# of clients!) will follow.

~ Monique / @moniqueramsey

Vegas Cosmetic Surgery and Dermatology Conference 2015

Monique Ramsey Slideshare Channel

I just got home from an intensive week of presenting, connecting, and learning at Vegas Cosmetic Surgery and Dermatology at the Bellagio Hotel and Spa in Las Vegas. Wow… what a whirlwind!

 

My presentations are now uploaded and ready for viewing… so head on over to my slideshare channel and take a look!

Here they are in order of appearance:

Wednesday, June 10th:

Saturday, June 13th:

Sunday, June 14th:

🙂 Happy Learning!

~ Monique

Gen Y Women – How to Effectively Market to Them

millennial women marketing by cosmetic social media

We’re guessing that Generation Y (aka Millennial Women, born after 1980) are a HUGE target audience for your practice. But market to them in the wrong way and you’re sure to lose them.

Forbes came out with an article today which had some excellent insights about this influential group of women.

Article Key Points:

  •  A recent study on Millennial women’s relationship with brands reveals today’s female consumers demand significantly high levels of engagement from brands. Are they getting it? No. This is where brands are ignoring billions of dollars in potential revenue opportunities.”
  • “As a whole, Millennials like to associate themselves with difference-making brands, causes, and trends. The Millennial woman wants to be inspired by the brands she chooses. She seeks engagement with positive brand images that resonate with her, and make her feel good about supporting them.”
  • “Hollow marketing messages don’t work with her; brands that want to attract the attention of the millennial woman need to layer their campaigns with inspirational messages.”
  • “She appreciates brands that make her the “hero.” So make her the hero. According to a recent finding, 67 percent of women “appreciate brands that make [them] the hero vs. themselves [the brand] the hero.”
  • “When it comes to engaging Millennial women, brands that talk about themselves won’t cut it.”<< note that last part! 

Despite our (sometimes nagging) insistence for our clients (and anyone who will listen, actually) to focus on their customer instead of themselves, many clients refuse to let go of old marketing messages.  Well, maybe now that Forbes is saying it too, businesses might listen (we can only hope).

Full article here.

Silence Truly is Golden

silence is goldne quote brian solisWe’re bombarded from every angle all day, every day, with marketing messages. Every surface (in real life and digitally) is being cluttered with ads. And we hear it over loudspeakers, while watching videos, TV, movies, etc.  I noticed this quite jarringly the other day when I was filling up my car with gas.

The moment I lifted the pump from the holster, the news came on a video screen in the pump housing (and people who know me know I do not watch the news). So as the gas flowed into my car, I tried my best to look away and think of other things. When the pump clicked off, I was startled back into reality. I removed the nozzle from my car, turned around and noted the $51.07 purchase on the digital readout, and then heard these words coming out of the video monitor: “California has a xx% chance* of an earthquake magnitude 8.0 or above in the next 3 years”.*

And I thought to myself, “I did not ask to know that!” I actually felt slightly invaded and mildly irritated at Shell Oil. Aren’t I paying enough for gas that I don’t have to be additionally marketed to while waiting for the pump to do its thing? The pump is already covered in marketing paraphernalia, and the speakers overhead talk about going inside to buy yourself a snack. So, yes, let’s add another layer by adding video.

And you may be thinking, “Monique… you are a marketer. Aren’t you part of the problem?” And yes, while all of us here at Cosmetic Social Media do marketing for a living, we are acutely aware of people’s space. This is especially important in the world of social media. Social is NOT the place to be overly salesy. People are on Facebook and other social platforms to connect with friends, family, acquaintances old and new, organizations, their favorite teams, and yes, brands. They want to have fun, learn a bit, do some research, listen to some cool music, watch a funny video… but they are not there to be bombarded by marketing pitches.

So, make sure you think about things from their perspective the next time you think about posting a “call to action” sales pitch about the latest special you’re offering. Sure, sometimes that’s fine. But think about it: wouldn’t you rather be a positive part of their day by sharing a funny picture that makes them giggle and want to share it with their friends? Your brand name goes right along with that giggle and share, but in a positive way, versus a way that makes them hide your post, unlike your page, or even never buy gas again at your gas station (I’m talkin’ to you, Shell Oil).

For a great #NewYorkTimes article on this topic, and what caused me to create this blog post, click here: http://www.nytimes.com/2015/03/08/opinion/sunday/the-cost-of-paying-attention.html 

*I actually missed what they said the percentage of this überquake is and I don’t want to know. But if you do, I am sure you can Google it. 😉

~ Monique

Follow on Twitter @moniqueramsey and @cosmeticsocial 

Three Things That Make a Great Pin on Pinterest

pinterest
Pinterest studied over 100,000 pins to see which ones were the most effective. They found that the best pins have three things in common.

Great pins are:

  • Helpful: People like to gain knowledge about a topic – make your pins informative. Click here for an example of a helpful pin.
  • Beautiful: We know that the cosmetic patient is very interested in beauty so this one is important! Big beautiful images attract the eye and entice a click! Click here for an example of a beautiful pin.
  • Tasteful: Don’t be constantly marketing to them, or have your pins appear spammy (we’ve all seen how this leads to a very quick click to “unfollow all”). Click here for an example of a tasteful pin that relates to what you do but doesn’t “sell”.

Pinterest IconFor more details on their study findings, click here for the Pinterest blog post.

Here is a good quick video on the art of a Pinterest board:

LEARN IN-DEPTH

And for even more great #Pinterest and social media learning opportunities, consider joining me at Social Media Marketing World 2015 here in SUNNY San Diego in just a few weeks time: http://budurl.me/smmw15. If you can’t make it in person, click here to grab a virtual ticket! http://budurl.me/smmwvirtual

Cheers,

Monique

Follow on Twitter: @moniqueramsey on @CosmeticSocial

Follow on Instagram: @moniqueramsey and @CosmeticSocialMedia

 

 

 

 

When Was the Last Time You Held a Contest?

Social Media Contests by Cosmetic Sociall MediaWho doesn’t love a #contest? According to a study by Adweek, contest posts had 683% more #engagement, 126 times more shares, and 68 times more feedback than a regular post. Those are numbers too good to ignore!

We use a great app called Woobox to design and administer contests for our clients. Their interface is comprehensive, customized, and gives you a lot of great information about the people who enter. In addition, it is very user friendly and has the ability to be beautifully branded – so you have just the perfect look and feel.

Contact us today if you’d like to get a contest in the works – with St. Patrick’s Day just around the corner, it’s the perfect time to get #lucky! Simply shoot us an email at info@cosmeticsocialmedia.com or give us a call at 877-401-5485.

Social Media Tips and Best Practices for 2015

Looking to brush up on the latest social media tricks and tips for 2015? Great! Just click through this presentation from #IMCAS Paris 2015*. Enjoy! To view all of our presentations, visit our SlideShare channel: http://www.slideshare.net/moniqueramsey

*IMCAS stands for International Masters Course on Aging Skin and is a wonderful meeting to attend!

Social Decor for Your Office

csm hot tip social decorYou may have seen the ads for My Social Book while scrolling through your Facebook News Feed. I personally have bought 4 of them, each covering a year of my “Facebook life” from 2008-2011. I’m about to order 2012 and it got me to thinking — how great would a social book be for your patient waiting room?! Or even better – one in each exam room! (Note: we don;t make any fees from My Social Book – we just like their product.)

It would accomplish a few things:

  • It would show your commitment to patient communication goes beyond your office walls. With your Facebook page, you have built an online community of friends and fans where fun and interesting interaction happens. Patients love to be a part of that.
  • It would give them something totally unique, fun (and educational) to read while they wait. What a great first impression!
  • It would demonstrate trust. Seeing posts from fans never fails to impress.
  • It would be a great way to gain new followers on Facebook (and any other online networks). Believe it or not, your patients might not know you are active on Facebook, so this will get them motivated to join in the fun.

And put a little framed sign next to the book, and/or a sticker inside the front cover with a URL and QR code so they can like your page right then and there! Here is an example:

Lets Get Social-LJCSC

So there you have it – a little social media decor advice from your favorite social media butterflies! And please share with us your creative ideas for bringing social into your office in the comments below or on our Facebook page!

~ Monique

Number of Twitter Followers – What’s The Secret Sauce?

We have a family member who is always beating his chest about how his Twitter account is “fan based” and then chastising everyone else whose isn’t. What does it mean to be “fan based” and does it even matter?

Being “fan based” isn’t a widely used term, but he’s talking about having more people following him than he follows back. A good example of this is Dr. Oz who has 3.6 million followers but is only following 80.  You will find that many “verified” accounts (designated by the blue check mark to notate authenticity) will unfortunately be unbalanced like this. We say “unfortunately” because we believe the best social media should be open and transparent, instead of closed and unapproachable, or else why bother, right?!

Dr OZ Twitter

SO… what is the right number of Twitter followers?

Actually the answer is better suited to “What is the right ratio”? Most experts agree, you should try to keep your account as close to 1:1 followers to following as possible.

TOOLS

There are lots of free tools to help you manage your this aspect of your Twitter account. One we like to employ now and again is FriendOrFollow.com.

Friend or Follow

This tool quickly shows you who on Twitter you are following that is not following you back. If you have hit Twitter’s imposed limit on how people you can follow (which kicks in at the 2000 mark), a trip over to Friend or Follow to clean up your account is probably in order. On the “Following” tab we like to sort by “last tweet” and then click to the last page to start un-following accounts who haven’t tweeted in a while, (or ever in some cases).

NUMBERS

If you insist of talking about numbers, it is widely believed that QUALITY is far superior to QUANTITY. So (please!) don’t fall for the ads telling you to buy 1,000 fans for $15 (or any amount of money). As with all social media channels, you want to build up your followers with people who are most likely to buy and/or recommend your products or services.

Here is a good example of why:

Pizzicato framed

Let’s pretend you own a pizzeria in Encinitas, California (this is my favorite) and you want to do a mass coupon mailing to get more new business. You see an offer to buy a list of 20,000 names and addresses for just $50. Sound good? Well, if the names and addresses are for people who live in Thailand, London, and Miami, how effective will your coupon redemption be? Do you think you will get even one coupon redeemed? Okay. That’s why you don’t buy Twitter (or any other social media followers). Grow your fans and followers organically.

*For more on Twitter’s Guidelines on Followers, click here or follow the URL below.

https://support.twitter.com/articles/68916-following-rules-and-best-practices