Category Archives: Facebook

Facebook Is NOT Working on a Dislike Button

the rumor millFor those of you who read that Facebook is working on a “dislike” button, it’s untrue. Lazy sources didn’t exactly pick up on what Mark Zuckerberg said in his most recent appearance. What he said was that Facebook is working on a button that helps the user express sympathy and/or empathy.

So you can hear why there won’t be a “dislike” button in the near future, here is the two minute video:

Silence Truly is Golden

silence is goldne quote brian solisWe’re bombarded from every angle all day, every day, with marketing messages. Every surface (in real life and digitally) is being cluttered with ads. And we hear it over loudspeakers, while watching videos, TV, movies, etc.  I noticed this quite jarringly the other day when I was filling up my car with gas.

The moment I lifted the pump from the holster, the news came on a video screen in the pump housing (and people who know me know I do not watch the news). So as the gas flowed into my car, I tried my best to look away and think of other things. When the pump clicked off, I was startled back into reality. I removed the nozzle from my car, turned around and noted the $51.07 purchase on the digital readout, and then heard these words coming out of the video monitor: “California has a xx% chance* of an earthquake magnitude 8.0 or above in the next 3 years”.*

And I thought to myself, “I did not ask to know that!” I actually felt slightly invaded and mildly irritated at Shell Oil. Aren’t I paying enough for gas that I don’t have to be additionally marketed to while waiting for the pump to do its thing? The pump is already covered in marketing paraphernalia, and the speakers overhead talk about going inside to buy yourself a snack. So, yes, let’s add another layer by adding video.

And you may be thinking, “Monique… you are a marketer. Aren’t you part of the problem?” And yes, while all of us here at Cosmetic Social Media do marketing for a living, we are acutely aware of people’s space. This is especially important in the world of social media. Social is NOT the place to be overly salesy. People are on Facebook and other social platforms to connect with friends, family, acquaintances old and new, organizations, their favorite teams, and yes, brands. They want to have fun, learn a bit, do some research, listen to some cool music, watch a funny video… but they are not there to be bombarded by marketing pitches.

So, make sure you think about things from their perspective the next time you think about posting a “call to action” sales pitch about the latest special you’re offering. Sure, sometimes that’s fine. But think about it: wouldn’t you rather be a positive part of their day by sharing a funny picture that makes them giggle and want to share it with their friends? Your brand name goes right along with that giggle and share, but in a positive way, versus a way that makes them hide your post, unlike your page, or even never buy gas again at your gas station (I’m talkin’ to you, Shell Oil).

For a great #NewYorkTimes article on this topic, and what caused me to create this blog post, click here: http://www.nytimes.com/2015/03/08/opinion/sunday/the-cost-of-paying-attention.html 

*I actually missed what they said the percentage of this überquake is and I don’t want to know. But if you do, I am sure you can Google it. 😉

~ Monique

Follow on Twitter @moniqueramsey and @cosmeticsocial 

When Was the Last Time You Held a Contest?

Social Media Contests by Cosmetic Sociall MediaWho doesn’t love a #contest? According to a study by Adweek, contest posts had 683% more #engagement, 126 times more shares, and 68 times more feedback than a regular post. Those are numbers too good to ignore!

We use a great app called Woobox to design and administer contests for our clients. Their interface is comprehensive, customized, and gives you a lot of great information about the people who enter. In addition, it is very user friendly and has the ability to be beautifully branded – so you have just the perfect look and feel.

Contact us today if you’d like to get a contest in the works – with St. Patrick’s Day just around the corner, it’s the perfect time to get #lucky! Simply shoot us an email at info@cosmeticsocialmedia.com or give us a call at 877-401-5485.

Social Media Tips and Best Practices for 2015

Looking to brush up on the latest social media tricks and tips for 2015? Great! Just click through this presentation from #IMCAS Paris 2015*. Enjoy! To view all of our presentations, visit our SlideShare channel: http://www.slideshare.net/moniqueramsey

*IMCAS stands for International Masters Course on Aging Skin and is a wonderful meeting to attend!

Social Decor for Your Office

csm hot tip social decorYou may have seen the ads for My Social Book while scrolling through your Facebook News Feed. I personally have bought 4 of them, each covering a year of my “Facebook life” from 2008-2011. I’m about to order 2012 and it got me to thinking — how great would a social book be for your patient waiting room?! Or even better – one in each exam room! (Note: we don;t make any fees from My Social Book – we just like their product.)

It would accomplish a few things:

  • It would show your commitment to patient communication goes beyond your office walls. With your Facebook page, you have built an online community of friends and fans where fun and interesting interaction happens. Patients love to be a part of that.
  • It would give them something totally unique, fun (and educational) to read while they wait. What a great first impression!
  • It would demonstrate trust. Seeing posts from fans never fails to impress.
  • It would be a great way to gain new followers on Facebook (and any other online networks). Believe it or not, your patients might not know you are active on Facebook, so this will get them motivated to join in the fun.

And put a little framed sign next to the book, and/or a sticker inside the front cover with a URL and QR code so they can like your page right then and there! Here is an example:

Lets Get Social-LJCSC

So there you have it – a little social media decor advice from your favorite social media butterflies! And please share with us your creative ideas for bringing social into your office in the comments below or on our Facebook page!

~ Monique

Social Media Holiday Cheer: Don’t Skip This Important Branding Detail

Let CSM create branded Facebook, Twitter, and Google+ cover photos for you this holiday season!

You might be decorating your office, sending out holiday cards, or having a Holiday Open House for your clients. But have you thought about how you’re going to celebrate the season on your social media channels?

Your branding affects the way clients view your business and differentiates you from your competitors, and social media is no exception.

Help your clients learn about your holiday and New Year specials with a pack of custom cover art. Our Creative Director Marnie will help you project the perfect image for your business this season.

Buy a multi-pack to save 10% to 20% off your entire order!

Facebook Timeline Cover 1 each (May substitute Google+ or Twitter)

Facebook  Timeline Cover 3 Pack (May substitute Google+ or Twitter)

Facebook  Timeline Cover 6 Pack (May substitute Google+ or Twitter)

 

SHUT DOWN YOUR PHONES IMMEDIATELY – Facebook Messenger App Has GONE WILD! (not.)

The Facebook Messenger Horror Face created by Monique Ramsey on Someecards.comSee what we did there? Sensational headlines are sensational for a reason… to get readers, bump up viewership, and ultimately, get more ad dollars.

The past week has been a wave of panic about Facebook’s  decision to move the chatting function solely to the Messenger App when users are on mobile. OMG, really? We have to install another app? (Yes, and guess what? You’ll live – just delete FarmVille to free up room).

More specifically, people are upset about the permissions the app needs to run on your phone or tablet. Or their PERCEPTION of the privacy issues due to an article written back in December. Note the first thing that comes up in said article is an update from the author that he was wrong!  But hey, why worry with facts when we can all just keep the Crazy Train going full tilt?!

But if you are concerned about Facebook’s Messenger App and their Terms and Conditions and/or App permissions, please read one or all of the following articles (see links below). Or, if you don’t trust us, just Google “Facebook Messenger App Hysteria” and you will find many helpful articles and posts.

1) http://www.newsday.com/business/technology/what-to-know-5-myths-5-facts-about-facebook-s-messenger-app-1.9036957 
2) http://politicalmoll.com/facebook-messenger-nefarious-news/
3) http://www.androidcentral.com/facebook-messenger-permissions-not-scary-stories-might-have-you-believe

Now, then. Don’t you feel better?

And remember kids… #ShareWithCaution and #DontFeedTheFrenzy!

Almost 27k Shares? How NorthWest Music Scene Did It.

guitar image northwest music scene screen facebook post capture
click to view larger image

 

WOW — this Facebook post from NorthWest Music Scene blew us away. Okay – almost 1,000 likes is nice (2.3% engagement rate), but not crazy considering they have over 42k fans. Look at the number of shares they have gotten (so far)? 26,290! That number represents close to 62% of their FB fans.*

Now, I don’t have an answer to the guitar question, BUT what I DO find interesting is the way the NorthWest Music Scene approached this post.

They kept the text down to just 13 words: “Who is your favorite guitar player of all time. This should be interesting.” It’s simple, easy to read as you scroll by, and by saying “this should be interesting” they indicate that they really want to know what you think! Who wouldn’t want to chime in?!

The graphic contains a few key elements:

  • They asked the question on the graphic. This is a great practice. But — this in and of itself is not out of the ordinary or what impressed us.
  • They asked for the share on the graphic. This is a really savvy move for a few reasons: 1.) Most posts have the majority of the words in the text area, versus in the graphic. People don’t always make the time to read a long post, especially from a brand. The graphic is more likely to catch the user’s eye as they scroll down their news feed. 2.) By asking for the “like, share,etc”  in the graphic, they are skirting FB’s new clamp down on “like-baiting” completely. Confused? See this post for the deets.
  • They used a casual phrasing style:  “…see what your friends say” feels really personal and friendly, versus spammy.

Want to share your favorite guitar player of all time? Or just have a comment about the NorthWest Music Scene post? We’d love to hear from you!

*Of course not all 26,290 shares came from their fans. Some were friends of fans who shared the post = viral).

My Facebook to Twitter Blunder, Exposed

If there is one thing all of us here at Cosmetic Social Media are, it’s that we are honest. And when we make a blunder, even when it is unintentional, we want to let you know so you won’t make it too.

THE BLUNDER:

This morning, I went into my Twitter feed on Hootsuite and noticed a message in my personal account. Twitter user @eddieanne alerted me to the fact that something wonky was happening in my twitter feed – it was seemingly replicating messages our of Facebook. If you are on the receiving end of identical tweets flooding your feed all at once, it can be really annoying. Thankfully she took the time to tell me or I may not have noticed this glitch in the Facebook to Twitter auto feed.

 As you can see in this screen capture, there were multiple tweets with exactly the same language, but with different URL’s attached linking back to the post. So what was the issue? Was it a random social media technical difficulty (common) or something more?

THE CAUSE:

What actually caused this was the upload of a photo album to my profile. I was on my iPhone and created an album for the Fish Tacos for Firefighters event that I had volunteered with the night before. You can select up to 30 photos at a time to go into a particular album. This was my second upload of 30 photos and I gave the description “More photos” to the group of them.

What Facebook did was to treat all 30 photos as their own unique individual post, which, in a way they are because each photo has its own URL.  BUT the photos only show up in your Facebook feed as one post – namely, that you added photos to a photo album. Because of the unique URL assigned by Facebook to each photo, this triggered 30 separate tweets to got out to Twitter.  I thought it would treat the whole album as one post – thus one tweet. Wrong.

LESSONS LEARNED:

* Be careful when hooking up your Facebook  to Twitter feed. Either temporarily disable this function before uploading a group of photos, or turn it off completely and post to Twitter manually every time.

* If you see something weird going on, be like @eddieanne and let the person know. It’s nice twitter etiquette to bring it to their attention!

SIDE NOTE:

There are a lot of people who don’t believe it’s good practice to auto post from Facebook to Twitter. I, however, think it’s okay for this reason: In an ideal world, sure, re-craft every post to be the perfect tweet. But if you are posting one to three times a day on Facebook, those few Facebook post tweets are really not going to negatively impact your Twitter profile. As long as you are taking the time to be in Twitter for the vast majority of your Twitter engagement, then I don’t see using the auto-post feature as a problem.

That being said, make sure that you DO NOT have your Twitter posts auto-feeding into Facebook. Since Twitter is a fast-paced social platform, you are going to have many, many more tweets/posts per day. If you had all of this activity auto-posting into the slower, more leisurely pace of Facebook, you’ll most likely get hidden from the news feed by your friends and fans. In other words, people would “hide” your updates, or un-follow you entirely, due to frequent 140 character messages from you flooding their News Feed.

 

 

 

Facebook Image Sizes

If there is one thing that’s constant about Facebook, it’s change. Since size does matter, image size that is, it’s important to have a quick reference guide handy.

Time and again we have used this one by Jon Loomer called All Facebook Image Dimensions: Timeline, Posts, Ads [Infographic] and we are happy to share it with you here. And the best part? He keeps this post updated so you’ll always know that it’s the correct information.