Category Archives: Social Media

How to Do Social Media Right

While deciding what to post today, I came across this quote from Erik Qualman that I have included in many of my social media talks over the years.

“We don’t have a choice on whether we do social media. The question is how well we do it.”

And while most people would agree that social media has moved from the “nice to have” bucket to the “must have” bucket, I don’t think many companies fully “get it” in terms of execution… the “how well we do it” part of Erik’s quote.

Large corporations who definitely “get it” and execute their social brand strategy well are Sephora, Taco Bell, GoPro, and FabFitFun, to name a few. Their campaigns are branded, fun, engaging, and relevant to their target audience.

Their campaigns are:

  • branded
  • fun
  • engaging
  • relevant to the target audience

So what are the big boys doing that smaller brands can’t or don’t do?

For starters, large companies have big budgets for marketing, affording them resources in terms of staff time, creative art and design, and TIME.  And while many small companies can’t afford a to earmark a large budget for marketing (specifically social media marketing), I think they swing too far in the other direction by not allocating ENOUGH budget and by taking shortcuts. And shortcuts usually lead to, not surprisingly, ineffective execution.

So, how can you do social media right?

There are many factors that make up a great social media strategy, but today let’s focus on what we consider to be the most important… engagement.

Social media is not a one-way communication. What would you do “IRL” (in real life) if you asked someone a question and they looked right at you without answering?  It would be really weird, right? It’s no different to put up a Facebook post and then never acknowledge a comment. Just posting is not enough. ENGAGING with your tribe is one of the main keys to doing social right.

Of course, engaging takes time… the time to monitor and the time to respond (in a timely manner, no less). This is where Cosmetic Social Media helps companies and brands who can’t dedicate a full-time staffer to social. We craft relevant, engaging, and beautiful posts, plus we monitor and respond throughout the day to comments. And we do this 7/365.

Why is investing in this type of engagement is so important?  

Social media is an online extension of YOU and your company. A way to be up close and personal with your clients when you’re not face-to-face… which, when you think about it, is a good percentage of the time.

Social media is first and foremost SOCIAL.  The back and forth conversation is expected by the consumer. They don’t think about marketing budgets… they think about getting what they want when they want it. This is the new norm.

If you need help keeping up with your social media posts and monitoring, we can help tailor a package to fit your budget and needs. Just give us a holler by filling out our contact form, or emailing us at info@cosmeticsocialmedia.com. Or go #oldschool and call us at 1-877-401-5485.

~ Monique

 

 

Wisdom Wednesday Printable

build trust not traffic quote by mark schaefer

I love this quote from one of the awesome speakers we listened to at Social Media Marketing World 2016, Mark Schaefer. It’s particularly important because all too often people get caught up in the numbers – the traffic – the clicks. And while those metrics are certainly important, the ultimate goal is to win and keep customers, right?!

I think most of us would agree based on our own experiences with businesses, brands, and sales people, that trust is a key factor in deciding to buy. So try to keep your eye on the prize instead of on the numbers by building trust with your clients and customers, day in and day out. Then the numbers you want (# of clients!) will follow.

~ Monique / @moniqueramsey

Get Instagram’s New Business Profile

Rejoice! Instagram has activated their new business profiles!  Have you made the switch?

If you haven’t converted your regular Instagram account to an Instagram for Business account, it’s a *super easy* process! Literally a few clicks and you’re done.

How to see if your instagram profile is for business
See the little bars at the top? That’s the place to click for analytics. And note the address appears too!

How to tell if your account is already set up as a business account:

If you see the little bar icons next to your name at the top, then you are already using a business account.

How to Convert to an Instagram for Business Profile:

You should get a pop-up notification when you log in to your account on your phone. If not, go to Settings (gear icon top right) and select “Switch to Business Profile“. *

Benefits of an Instagram Business Profile:

csm_buzz_instagram_business_profile_analytics
Click to follow us on Instagram! We’ll be #instabuddies @cosmeticsocialmedia

People will find your business more easily because your address appears (pulled from your Facebook page) and when clicked, opens up Google maps so potential customers can navigate right to you!

If you also connect an email and phone, people have the option of calling or emailing your business without ever leaving Instagram. Nifty, right?!

In addition, you’ll get some basic (but still helpful) insights, such as impressions, reach, and number of clicks to your website! Note that you need to view the insights from your phone or mobile device.

“But I Want More”

If you are looking for more in-depth Instagram analytics, then you might want to check out Iconosquare’s various premium offerings. We use Iconosquare’s pro and premium versions for several of our clients (ranges from $5 to $15 a month). We love the analytics as well as being able to communicate with  followers right from our desktop computer (which can be extremely helpful for speed’s sake). Note: We don’t get any type of fee for singing their praises – we just want to let you know about them if you are looking for a better tool for managing Instagram. 😉

Iconosquare example
Iconosquare’s website: https://pro.iconosquare.com/

*Still no luck? Maybe you have not updated to the latest version of Instagram so head over to your app store, do the update, then re-open and/or log back in to Instagram.

 

Vegas Cosmetic Surgery and Dermatology Conference 2015

Monique Ramsey Slideshare Channel

I just got home from an intensive week of presenting, connecting, and learning at Vegas Cosmetic Surgery and Dermatology at the Bellagio Hotel and Spa in Las Vegas. Wow… what a whirlwind!

 

My presentations are now uploaded and ready for viewing… so head on over to my slideshare channel and take a look!

Here they are in order of appearance:

Wednesday, June 10th:

Saturday, June 13th:

Sunday, June 14th:

🙂 Happy Learning!

~ Monique

Silence Truly is Golden

silence is goldne quote brian solisWe’re bombarded from every angle all day, every day, with marketing messages. Every surface (in real life and digitally) is being cluttered with ads. And we hear it over loudspeakers, while watching videos, TV, movies, etc.  I noticed this quite jarringly the other day when I was filling up my car with gas.

The moment I lifted the pump from the holster, the news came on a video screen in the pump housing (and people who know me know I do not watch the news). So as the gas flowed into my car, I tried my best to look away and think of other things. When the pump clicked off, I was startled back into reality. I removed the nozzle from my car, turned around and noted the $51.07 purchase on the digital readout, and then heard these words coming out of the video monitor: “California has a xx% chance* of an earthquake magnitude 8.0 or above in the next 3 years”.*

And I thought to myself, “I did not ask to know that!” I actually felt slightly invaded and mildly irritated at Shell Oil. Aren’t I paying enough for gas that I don’t have to be additionally marketed to while waiting for the pump to do its thing? The pump is already covered in marketing paraphernalia, and the speakers overhead talk about going inside to buy yourself a snack. So, yes, let’s add another layer by adding video.

And you may be thinking, “Monique… you are a marketer. Aren’t you part of the problem?” And yes, while all of us here at Cosmetic Social Media do marketing for a living, we are acutely aware of people’s space. This is especially important in the world of social media. Social is NOT the place to be overly salesy. People are on Facebook and other social platforms to connect with friends, family, acquaintances old and new, organizations, their favorite teams, and yes, brands. They want to have fun, learn a bit, do some research, listen to some cool music, watch a funny video… but they are not there to be bombarded by marketing pitches.

So, make sure you think about things from their perspective the next time you think about posting a “call to action” sales pitch about the latest special you’re offering. Sure, sometimes that’s fine. But think about it: wouldn’t you rather be a positive part of their day by sharing a funny picture that makes them giggle and want to share it with their friends? Your brand name goes right along with that giggle and share, but in a positive way, versus a way that makes them hide your post, unlike your page, or even never buy gas again at your gas station (I’m talkin’ to you, Shell Oil).

For a great #NewYorkTimes article on this topic, and what caused me to create this blog post, click here: http://www.nytimes.com/2015/03/08/opinion/sunday/the-cost-of-paying-attention.html 

*I actually missed what they said the percentage of this überquake is and I don’t want to know. But if you do, I am sure you can Google it. 😉

~ Monique

Follow on Twitter @moniqueramsey and @cosmeticsocial 

Three Things That Make a Great Pin on Pinterest

pinterest
Pinterest studied over 100,000 pins to see which ones were the most effective. They found that the best pins have three things in common.

Great pins are:

  • Helpful: People like to gain knowledge about a topic – make your pins informative. Click here for an example of a helpful pin.
  • Beautiful: We know that the cosmetic patient is very interested in beauty so this one is important! Big beautiful images attract the eye and entice a click! Click here for an example of a beautiful pin.
  • Tasteful: Don’t be constantly marketing to them, or have your pins appear spammy (we’ve all seen how this leads to a very quick click to “unfollow all”). Click here for an example of a tasteful pin that relates to what you do but doesn’t “sell”.

Pinterest IconFor more details on their study findings, click here for the Pinterest blog post.

Here is a good quick video on the art of a Pinterest board:

LEARN IN-DEPTH

And for even more great #Pinterest and social media learning opportunities, consider joining me at Social Media Marketing World 2015 here in SUNNY San Diego in just a few weeks time: http://budurl.me/smmw15. If you can’t make it in person, click here to grab a virtual ticket! http://budurl.me/smmwvirtual

Cheers,

Monique

Follow on Twitter: @moniqueramsey on @CosmeticSocial

Follow on Instagram: @moniqueramsey and @CosmeticSocialMedia

 

 

 

 

When Was the Last Time You Held a Contest?

Social Media Contests by Cosmetic Sociall MediaWho doesn’t love a #contest? According to a study by Adweek, contest posts had 683% more #engagement, 126 times more shares, and 68 times more feedback than a regular post. Those are numbers too good to ignore!

We use a great app called Woobox to design and administer contests for our clients. Their interface is comprehensive, customized, and gives you a lot of great information about the people who enter. In addition, it is very user friendly and has the ability to be beautifully branded – so you have just the perfect look and feel.

Contact us today if you’d like to get a contest in the works – with St. Patrick’s Day just around the corner, it’s the perfect time to get #lucky! Simply shoot us an email at info@cosmeticsocialmedia.com or give us a call at 877-401-5485.

Social Media Tips and Best Practices for 2015

Looking to brush up on the latest social media tricks and tips for 2015? Great! Just click through this presentation from #IMCAS Paris 2015*. Enjoy! To view all of our presentations, visit our SlideShare channel: http://www.slideshare.net/moniqueramsey

*IMCAS stands for International Masters Course on Aging Skin and is a wonderful meeting to attend!

SHUT DOWN YOUR PHONES IMMEDIATELY – Facebook Messenger App Has GONE WILD! (not.)

The Facebook Messenger Horror Face created by Monique Ramsey on Someecards.comSee what we did there? Sensational headlines are sensational for a reason… to get readers, bump up viewership, and ultimately, get more ad dollars.

The past week has been a wave of panic about Facebook’s  decision to move the chatting function solely to the Messenger App when users are on mobile. OMG, really? We have to install another app? (Yes, and guess what? You’ll live – just delete FarmVille to free up room).

More specifically, people are upset about the permissions the app needs to run on your phone or tablet. Or their PERCEPTION of the privacy issues due to an article written back in December. Note the first thing that comes up in said article is an update from the author that he was wrong!  But hey, why worry with facts when we can all just keep the Crazy Train going full tilt?!

But if you are concerned about Facebook’s Messenger App and their Terms and Conditions and/or App permissions, please read one or all of the following articles (see links below). Or, if you don’t trust us, just Google “Facebook Messenger App Hysteria” and you will find many helpful articles and posts.

1) http://www.newsday.com/business/technology/what-to-know-5-myths-5-facts-about-facebook-s-messenger-app-1.9036957 
2) http://politicalmoll.com/facebook-messenger-nefarious-news/
3) http://www.androidcentral.com/facebook-messenger-permissions-not-scary-stories-might-have-you-believe

Now, then. Don’t you feel better?

And remember kids… #ShareWithCaution and #DontFeedTheFrenzy!

Almost 27k Shares? How NorthWest Music Scene Did It.

guitar image northwest music scene screen facebook post capture
click to view larger image

 

WOW — this Facebook post from NorthWest Music Scene blew us away. Okay – almost 1,000 likes is nice (2.3% engagement rate), but not crazy considering they have over 42k fans. Look at the number of shares they have gotten (so far)? 26,290! That number represents close to 62% of their FB fans.*

Now, I don’t have an answer to the guitar question, BUT what I DO find interesting is the way the NorthWest Music Scene approached this post.

They kept the text down to just 13 words: “Who is your favorite guitar player of all time. This should be interesting.” It’s simple, easy to read as you scroll by, and by saying “this should be interesting” they indicate that they really want to know what you think! Who wouldn’t want to chime in?!

The graphic contains a few key elements:

  • They asked the question on the graphic. This is a great practice. But — this in and of itself is not out of the ordinary or what impressed us.
  • They asked for the share on the graphic. This is a really savvy move for a few reasons: 1.) Most posts have the majority of the words in the text area, versus in the graphic. People don’t always make the time to read a long post, especially from a brand. The graphic is more likely to catch the user’s eye as they scroll down their news feed. 2.) By asking for the “like, share,etc”  in the graphic, they are skirting FB’s new clamp down on “like-baiting” completely. Confused? See this post for the deets.
  • They used a casual phrasing style:  “…see what your friends say” feels really personal and friendly, versus spammy.

Want to share your favorite guitar player of all time? Or just have a comment about the NorthWest Music Scene post? We’d love to hear from you!

*Of course not all 26,290 shares came from their fans. Some were friends of fans who shared the post = viral).