Category Archives: What’s New

How to Do Social Media Right

While deciding what to post today, I came across this quote from Erik Qualman that I have included in many of my social media talks over the years.

“We don’t have a choice on whether we do social media. The question is how well we do it.”

And while most people would agree that social media has moved from the “nice to have” bucket to the “must have” bucket, I don’t think many companies fully “get it” in terms of execution… the “how well we do it” part of Erik’s quote.

Large corporations who definitely “get it” and execute their social brand strategy well are Sephora, Taco Bell, GoPro, and FabFitFun, to name a few. Their campaigns are branded, fun, engaging, and relevant to their target audience.

Their campaigns are:

  • branded
  • fun
  • engaging
  • relevant to the target audience

So what are the big boys doing that smaller brands can’t or don’t do?

For starters, large companies have big budgets for marketing, affording them resources in terms of staff time, creative art and design, and TIME.  And while many small companies can’t afford a to earmark a large budget for marketing (specifically social media marketing), I think they swing too far in the other direction by not allocating ENOUGH budget and by taking shortcuts. And shortcuts usually lead to, not surprisingly, ineffective execution.

So, how can you do social media right?

There are many factors that make up a great social media strategy, but today let’s focus on what we consider to be the most important… engagement.

Social media is not a one-way communication. What would you do “IRL” (in real life) if you asked someone a question and they looked right at you without answering?  It would be really weird, right? It’s no different to put up a Facebook post and then never acknowledge a comment. Just posting is not enough. ENGAGING with your tribe is one of the main keys to doing social right.

Of course, engaging takes time… the time to monitor and the time to respond (in a timely manner, no less). This is where Cosmetic Social Media helps companies and brands who can’t dedicate a full-time staffer to social. We craft relevant, engaging, and beautiful posts, plus we monitor and respond throughout the day to comments. And we do this 7/365.

Why is investing in this type of engagement is so important?  

Social media is an online extension of YOU and your company. A way to be up close and personal with your clients when you’re not face-to-face… which, when you think about it, is a good percentage of the time.

Social media is first and foremost SOCIAL.  The back and forth conversation is expected by the consumer. They don’t think about marketing budgets… they think about getting what they want when they want it. This is the new norm.

If you need help keeping up with your social media posts and monitoring, we can help tailor a package to fit your budget and needs. Just give us a holler by filling out our contact form, or emailing us at info@cosmeticsocialmedia.com. Or go #oldschool and call us at 1-877-401-5485.

~ Monique

 

 

Get Instagram’s New Business Profile

Rejoice! Instagram has activated their new business profiles!  Have you made the switch?

If you haven’t converted your regular Instagram account to an Instagram for Business account, it’s a *super easy* process! Literally a few clicks and you’re done.

How to see if your instagram profile is for business
See the little bars at the top? That’s the place to click for analytics. And note the address appears too!

How to tell if your account is already set up as a business account:

If you see the little bar icons next to your name at the top, then you are already using a business account.

How to Convert to an Instagram for Business Profile:

You should get a pop-up notification when you log in to your account on your phone. If not, go to Settings (gear icon top right) and select “Switch to Business Profile“. *

Benefits of an Instagram Business Profile:

csm_buzz_instagram_business_profile_analytics
Click to follow us on Instagram! We’ll be #instabuddies @cosmeticsocialmedia

People will find your business more easily because your address appears (pulled from your Facebook page) and when clicked, opens up Google maps so potential customers can navigate right to you!

If you also connect an email and phone, people have the option of calling or emailing your business without ever leaving Instagram. Nifty, right?!

In addition, you’ll get some basic (but still helpful) insights, such as impressions, reach, and number of clicks to your website! Note that you need to view the insights from your phone or mobile device.

“But I Want More”

If you are looking for more in-depth Instagram analytics, then you might want to check out Iconosquare’s various premium offerings. We use Iconosquare’s pro and premium versions for several of our clients (ranges from $5 to $15 a month). We love the analytics as well as being able to communicate with  followers right from our desktop computer (which can be extremely helpful for speed’s sake). Note: We don’t get any type of fee for singing their praises – we just want to let you know about them if you are looking for a better tool for managing Instagram. 😉

Iconosquare example
Iconosquare’s website: https://pro.iconosquare.com/

*Still no luck? Maybe you have not updated to the latest version of Instagram so head over to your app store, do the update, then re-open and/or log back in to Instagram.

 

Simply the Best

YOU ARE SIMPLY THE best courtney

Today we are celebrating Courtney’s 5th Anniversary with Cosmetic Social Media! Wow… how time flies!

Courtney is as solid as they come, and we could not be where we are without her loyalty, tenacity, fierce wordsmithing, and stellar social media skills.

And to give you an idea of just how amazing she is, we’ve done some math (which we never enjoy – so this should prove how much we love her): 

  • 22,500 Facebook posts
  • 68,750 tweets
  • 8,750 Pinterest pins
  • 2,750 Instagram pics
  • 3,750 Google+ posts
  • 67,500 Unique Short-link clicks
  • and ‪#‎toomanyhashtagstocount‬.

See?! She’s‪#‎simplythebest‬!

Facebook Is NOT Working on a Dislike Button

the rumor millFor those of you who read that Facebook is working on a “dislike” button, it’s untrue. Lazy sources didn’t exactly pick up on what Mark Zuckerberg said in his most recent appearance. What he said was that Facebook is working on a button that helps the user express sympathy and/or empathy.

So you can hear why there won’t be a “dislike” button in the near future, here is the two minute video:

Courtney is Amazing

Courtney - Happy 4th Anniversary with Cosmetic Social Media

Today marks Courtney’s 4th year with Cosmetic Social Media. She is BEYOND amazing as evidenced by some quick calculations we made:

4 years and roughly…

  • 18,000 Facebook posts
  • 55,000 Tweets
  • 7,000 Pinterest pins
  • 2,200 Instagram pics
  • 3,000 Google+ posts
  • 54,000 Unique Short-link clicks

It’s nothing short of phenomenal… and so is she. We love her to pieces and know that Cosmetic Social Media would not be the same without her sweet smile, sharp wit, impeccable grammar, endless content ideas, the list goes on and on.

Help us give her a much-deserved round of applause. (And maybe a vacation?!)

~ Monique

Gen Y Women – How to Effectively Market to Them

millennial women marketing by cosmetic social media

We’re guessing that Generation Y (aka Millennial Women, born after 1980) are a HUGE target audience for your practice. But market to them in the wrong way and you’re sure to lose them.

Forbes came out with an article today which had some excellent insights about this influential group of women.

Article Key Points:

  •  A recent study on Millennial women’s relationship with brands reveals today’s female consumers demand significantly high levels of engagement from brands. Are they getting it? No. This is where brands are ignoring billions of dollars in potential revenue opportunities.”
  • “As a whole, Millennials like to associate themselves with difference-making brands, causes, and trends. The Millennial woman wants to be inspired by the brands she chooses. She seeks engagement with positive brand images that resonate with her, and make her feel good about supporting them.”
  • “Hollow marketing messages don’t work with her; brands that want to attract the attention of the millennial woman need to layer their campaigns with inspirational messages.”
  • “She appreciates brands that make her the “hero.” So make her the hero. According to a recent finding, 67 percent of women “appreciate brands that make [them] the hero vs. themselves [the brand] the hero.”
  • “When it comes to engaging Millennial women, brands that talk about themselves won’t cut it.”<< note that last part! 

Despite our (sometimes nagging) insistence for our clients (and anyone who will listen, actually) to focus on their customer instead of themselves, many clients refuse to let go of old marketing messages.  Well, maybe now that Forbes is saying it too, businesses might listen (we can only hope).

Full article here.

Social Media Tips and Best Practices for 2015

Looking to brush up on the latest social media tricks and tips for 2015? Great! Just click through this presentation from #IMCAS Paris 2015*. Enjoy! To view all of our presentations, visit our SlideShare channel: http://www.slideshare.net/moniqueramsey

*IMCAS stands for International Masters Course on Aging Skin and is a wonderful meeting to attend!

Social Media Holiday Cheer: Don’t Skip This Important Branding Detail

Let CSM create branded Facebook, Twitter, and Google+ cover photos for you this holiday season!

You might be decorating your office, sending out holiday cards, or having a Holiday Open House for your clients. But have you thought about how you’re going to celebrate the season on your social media channels?

Your branding affects the way clients view your business and differentiates you from your competitors, and social media is no exception.

Help your clients learn about your holiday and New Year specials with a pack of custom cover art. Our Creative Director Marnie will help you project the perfect image for your business this season.

Buy a multi-pack to save 10% to 20% off your entire order!

Facebook Timeline Cover 1 each (May substitute Google+ or Twitter)

Facebook  Timeline Cover 3 Pack (May substitute Google+ or Twitter)

Facebook  Timeline Cover 6 Pack (May substitute Google+ or Twitter)

 

SHUT DOWN YOUR PHONES IMMEDIATELY – Facebook Messenger App Has GONE WILD! (not.)

The Facebook Messenger Horror Face created by Monique Ramsey on Someecards.comSee what we did there? Sensational headlines are sensational for a reason… to get readers, bump up viewership, and ultimately, get more ad dollars.

The past week has been a wave of panic about Facebook’s  decision to move the chatting function solely to the Messenger App when users are on mobile. OMG, really? We have to install another app? (Yes, and guess what? You’ll live – just delete FarmVille to free up room).

More specifically, people are upset about the permissions the app needs to run on your phone or tablet. Or their PERCEPTION of the privacy issues due to an article written back in December. Note the first thing that comes up in said article is an update from the author that he was wrong!  But hey, why worry with facts when we can all just keep the Crazy Train going full tilt?!

But if you are concerned about Facebook’s Messenger App and their Terms and Conditions and/or App permissions, please read one or all of the following articles (see links below). Or, if you don’t trust us, just Google “Facebook Messenger App Hysteria” and you will find many helpful articles and posts.

1) http://www.newsday.com/business/technology/what-to-know-5-myths-5-facts-about-facebook-s-messenger-app-1.9036957 
2) http://politicalmoll.com/facebook-messenger-nefarious-news/
3) http://www.androidcentral.com/facebook-messenger-permissions-not-scary-stories-might-have-you-believe

Now, then. Don’t you feel better?

And remember kids… #ShareWithCaution and #DontFeedTheFrenzy!

What You Should Know About Canada’s New Anti-Spam Law

Are you going to be in compliance with Canada’s new rules anti-spam legislation (CASL) set to launch July 1st?

If you have any doubt, please read this b̶o̶r̶i̶n̶g̶ informative article from the fine folks at Clickz.com. Not to imply the writing is borting, rather, the subject matter. Who loves reading new legislation (or even old legislation for that matter?)

Here are two important take-aways:

  1. You’re going to need to start removing the “Forward to a Friend” button from your emails, as this is not in compliance.
  2. 2) Social media is not spared from this law. You may send a tweet to someone such as “Thank you for following us!” but you cannot say, “Thank you for following us. Enjoy 10% off your next purchase at XYZ MedSpa.”

There is more – and trust me – it’s important stuff. Just have some coffee standing by…

Read the full article here.

(No, really. Read it.)