Tag Archives: Cosmetic Surgery

Vegas Cosmetic Surgery and Dermatology Conference 2015

Monique Ramsey Slideshare Channel

I just got home from an intensive week of presenting, connecting, and learning at Vegas Cosmetic Surgery and Dermatology at the Bellagio Hotel and Spa in Las Vegas. Wow… what a whirlwind!

 

My presentations are now uploaded and ready for viewing… so head on over to my slideshare channel and take a look!

Here they are in order of appearance:

Wednesday, June 10th:

Saturday, June 13th:

Sunday, June 14th:

🙂 Happy Learning!

~ Monique

Social Media Mini Boot Camp 2014

I just returned from the American Academy of Cosmetic Surgery (AACS) Annual Meeting Meeting in Hollywood, Florida where I gave a power-packed talk on the 12 things you need to do in 2014 for social media success.

Now, my talk presumes you are ALREADY doing some social media and relationship marketing to increase your online visibility. If you have not yet taken a dip in the social media pool, I highly recommend you start. (And if you need help, you can always ask!)

Here is the slide deck I presented – so take a look, make some notes, and even download if you so choose. All of us here at Cosmetic Social Media are here to help you make the best possible online impression.

To see our other presentations, check out our SlideShare channel!

Here are links to your recommended reading this year:
 

Customers Won’t Be Ignored: Why Relationship Marketing Should be a Key Focus for Your Cosmetic Practice

I came across this quote from Peter Shankman, which I think is quite apropos to the way customers are behaving and how businesses need to shift their thinking. He says, “The last ten years were about social media. The next 20 years will be about customer service.”

Customers won’t be ignored. They have tools at their disposal that give them immediate access to brands and businesses. But who is listening to this empowered consumer?

Is your practice prepared to handle what Brian Solis calls “Generation C” (the connected consumer) for whom sharing experiences with others is key? Relationship marketing – what we feel is the next iteration of social media – requires more than a mere presence by your practice.

Throwing up a fan page on Facebook and Google+ and hooking up your blog to auto-post some impersonal message is not enough (and we contend it never was, but that’s just us). This kind of automation of content is not personal, it is not engaging, and the viewer can’t even tell if it’s relevant to her, so why should she bother clicking to read more?

Signing people up for your newsletter is not enough either. Look at what Peter does when you sign up for his newsletter:

By inviting you to connect with him personally over a cup of coffee, Peter is setting the bar much higher than most – and with good reason. Relationship marketing is where it’s at. Savvy businesses who understand that expectations are higher than ever are busy building deeper connections to their consumers that are next to impossible to break.

Social platforms have become a key means by which consumers (and patients) communicate with brands and each other. Rather than thinking about your social media expenditure as “marketing”, think of it as an patient retention tool.

Remember when nobody thought the fax machine would ever take off? “Why would I EVER need to get a piece of paper to someone immediately?!” But they became the norm instead of a “nice to have”. Think of Facebook, Twitter, Google+ and the rest as your new norm.

Vegas Cosmetic Surgery Meeting Presentations are Ready

Greetings social butterflies!

You can now view or download our presentations from the Vegas Cosmetic Surgery 2013 Meeting!  Please feel free to contact us if you need clarification on anything. We are always happy to help!

NOTE: With the exceptions of brief quotations – with proper accreditation – no part of these presentations may be used, reproduced or transmitted in any manner whatsoever without written permission from Cosmetic Social Media, the authors. We are happy to have you use these for your own personal use within your practice, but please refrain from changing, dismantling, plagiarizing, or reselling these presentations. Thank you. 🙂

And with that out of the way… here you go…

Here is our Social Media MBA presentation from Saturday, June 29th, 2013

Presentation #2 from Friday, June 29, 2013

Presentation #1 from Friday, June 29, 2013

Think You Can Skip Facebook? Think Again…

A few days ago MediBeauty.biz editor, Tom Seery (who I love, by the way), put up a blog post entitled, “Doctors Don’t Need to Be on Facebook (and other good news)“. First let me way – that is a BRILLIANT title! Seriously, who wouldn’t click on this!?  But regardless of the genius title, I think there are a few flaws, so I sat down to give my thoughts…

Here is my response:

“Interesting points here Tom. I think the waters are being muddied in your article, however.  By saying “You don’t need to be on Facebook” I believe you are actually doing them a big disservice.  And I don’t say this because it’s what I do for a living – I say it as a former practice administrator who spent 20 years in plastic surgery management and marketing.  I know from firsthand experience how much of a difference it made in our practice’s patient retention, loyalty to our brand, repeat business, community awareness, and last but not least, referrals.

Now, should physicians THEMSELVES be on Facebook? The answer is yes, if they want to, but for their personal profile for friends and family *only*. These guidelines were set forth by the American Medical Association in late 2010 so this is not new news.  However, whether or not the physician wants a personal profile is less important than the PRACTICE having a page.

Implementing a practice Facebook page (and this goes for all social media platforms) opens an online channel for your practice/brand to engage with current patients, their friends (most likely to buy), and prospective clients on a daily basis. If you think about it, you cannot do this any other way.

I believe RealSelf offers surgeons a wonderful platform to show their expertise and let the patients “get to know them”.  Social media platforms such as Facebook, Twitter, Google+, Pinterest, Instagram, and Foursquare, all provide additional touchpoint opportunities. With Facebook’s Graph Search implications (see this blog post for more) and the strong SEO benefits of social media in general, it’s more important than ever to be active in all channels so you are connecting with this new digitally-connected consumer.

We have become a culture of sharing. The connected consumer shares everything – how they feel about you, your brand, your products, and your service. It used to be a happy customer tell s one person and an unhappy customer tells ten. NOW – that same customer can tell hundreds or thousands the good and the bad with one touch of her finger – and 70% of consumers will believe her!  This is the shift from word of mouth being “one-to-one “ to “one-to-many” and is why social media is not a “nice to have”- it’s expected.

Remember, Facebook is not a marketing platform, but rather another communication platform, similar to the telephone, email, or RealSelf) but the beauty of it is that you engage with patients where they are spending time (and on their terms).  Your updates have to be relevant and engaging to be worthy of a like, share, re-tweet, re-pin, etc.

As for the results you found on whether or not social brings new patient activity, I would question how these practices conducted and measured their social media efforts (see: this blog post about Dark Social Media). All too often the practice sets up a page and leaves it to wither and die by not updating on a regular basis (and losing out on Facebook’s EdgeRank algorithm for getting seen in the news feed), not engaging when patients comment, or flooding the stream with marketing posts. The saddest part is how many 3rd party providers don’t “get” social media either. So MD’s might be spending good money with so called experts who don’t understand the nuances of social and therefore implement the wrong strategy.

Social media is relationship marketing. Brian Solis, global new media thought leader called social, “The new cost of doing business. In an era of connected consumerism, to earn customer attention, trust, and loyalty is a cost and an investment in relevance and relationships.” (Click here for info about the new empowered customer)

 

 

Optimize for Facebook’s Graph Search

You may have heard the buzz about Facebook’s big announcement at their press conference last week: Graph Search. Simply said, Graph Search takes all of the information that is publicly on Facebook and curates it for you in real-time search.

So every word, “like”, picture, post, comment, milestone, etc. that you and your friends (and their friends, and so on…) have done in the Facebook environment is all there for you to dive into. Facebook said, “It is now about connections between people versus connections with a computer.”

Let’s pretend you are looking for single women under the age of 50 who like football, wine, going to the beach in tropical locales, and shoe shopping, who also happen to live in San Diego, CA. You can search for her! (Oh, wait...)

Ahem, more importantly, maybe you want to find “Plastic Surgery places that have been liked by my friends”. Up pops up (immediately!) all the results. You can further narrow down by region, etc.

Click to enlarge

Why is this important for you?

Well, just think about the importance of recommendations in our culture (especially on the internet nowadays). We TRUST our friends and who they recommend. Graph Search perfectly ties what you are looking for with results tied to people you know (or their friends).

We believe this is HUGE for physicians and getting potential new patients.

Advice:

  1. Go sign up for Graph Search so you can start playing with it as it rolls out. This is the only way to truly feel the power and potential of this tool and begin to plan for how you show up in results.
  2. OPTIMIZE your profile (if you want to be found, that is) and your page’s About sections. We’ve always advocated that you load up these sections with keywords and good information to be found – but the advent of Graph Search makes this all the more important.
  3. Make sure your page’s age restrictions are turned off. If you have age restrictions on your page, you won’t show up in search results (this has always been the case). PLUS most apps don’t work with the restrictions on anyway – so put “anyone 13+” as your setting. Note: If you have nude or semi-nude before and after photos, we believe it’s best to remove them from Facebook and direct patients to your website instead. Facebook is a social site, so do what would be in good taste here. Think of it as similar to going to a party: You might give out your business card but you would never ask your date to disrobe and show off her new flat tummy. It’s not the time or place for that. Social is no different.
  4. Make sure you update your page regularly and interact with your fans. We think, based on Facebook’s typical operating style, that companies whose pages have high engagement rates will be rewarded with higher search rankings. (Again, that’s just a hunch – we’ll wait and see.) But even if Facebook doesn’t rank the results, don’t you want to impress your potential new fans and patients with an amazingly close-knit community on your fan page? This is a major PLUS for most prospective patients.
  5. Re-check your personal information – this new search puts everything that’s marked PUBLIC into the hopper – so if you won’t want something found, better lock it down. It’s also a good time to re-visit your own personal “likes”, as well as those for your page. For instance, if you said you “like” XYZ Autobody Repair, that’s a form of endorsement, and will show up on search. If you would rather not have that show up for whatever reason, then make sure to “unlike” that particular page.
We’ll bring you more about Graph Search as it gets refined, but for now, we think it’s a powerful tool. What do you think? Tell us in the comments below!

 

Social Media Post Idea Inspiration

Part 1 of a 2 Part Series

GREAT BLOG POST IDEASA question we often get asked is, “Where do you find all the great content for your client’s posts?”

At first blush, it seems like an easy enough question to answer. However, we find that to get great content (the kind that gets traction), you need to spend a few minutes to prepare. Think of it in the same way you review the patient’s chart notes and pre-op photos before performing surgery.

STEP ONE: WHO IS YOUR PATIENT?

The first step we do for each client is to learn about the target audience. Let’s say you run cosmetic surgery practice and your typical patient is a female between the ages of 25-65.

STEP TWO: WHAT DOES SHE LIKE?

Next,  think about WHAT she likes – her interests, her goals, her style, etc.  Since she is a cosmetic surgery patient, you can draw certain broad conclusions, such as:

  • Her appearance is very important to her
  • Heath, fitness, and cooking tips would be interesting
  • She may be a bride, new mom, or have a child getting married so think about the topics might be valuable to her during these life events
  • She stays in the know about the latest beauty and cosmetic surgery trends
  • If she is a mom, then she’ll be interested in her kids, so think about incorporating topics that deal with family
  • Is she a business professional who “does it all”? She might appreciate time-saving beauty tips, or ways to make her life easier (simple recipes, etc.).

Also think about the clothes she wears, the magazines she reads, does she travel?  And remember, your practice might have an evolving patient base as time goes on, so be sure to re-evaluate this question every so often. Your patients give you a ton of useful information at each visit – all you have to do is look, listen, and look for trends.

STEP THREE: RELEVANT CONTENT

The above tips should help paint a picture of your typical and/or target patient and will give you clues as to where to look for relevant content. Notice we said “relevant” content.

Think about the massive amount of content you are bombarded with in a given day. What makes you stop and actually READ something? Maybe it’s because it “catches your eye”, makes her laugh, or is pertinent to your life at that moment. Or possibly it was passed on to you by a good friend.

Posting relevant content is probably the most important tip we can give you. If the reader finds it relevant, she’ll find it valuable. When she finds it valuable, she shares it with her network (typically like-minded people who ALSO might be your patients). She’ll re-tweet, “like”, share, forward, Pin, and +1 to her heart’s content, because sharing something of value, also makes her look good to her circle of friends.

In Part Two of our Social Media Inspiration blog post we’ll show you how to be a Content Curating Ninja so you’ll always have great ideas at your fingertips. Stay tuned!

 

Social Media Offers Opportunity to Connect with Patients Where They Spend Time

2012 is your year to get socialOkay, we understand. You didn’t want to jump in to this “social media” thing in 2009. And who could blame you? Facebook only had a few hundred million subscribers. How many of your patients were realistically playing with this new online toy?

Then came 2010. You thought… gee… 500 million?! Maybe there IS something to this phenomenon. But let’s take a wait and see approach. I don’t have time for this right now anyway.

Next… by late 2011 you found out that 82% of the world’s internet population over the age of 15  log on to a social network. To boot:

Visits to Facebook accounted for one in every seven minutes internet users spent online in October and 75% of all time spent on all social networks. Close to 65%of all smartphone users in the US visited a social network in October; two in five used their mobile device to connect to a social network nearly every day.” -Social Networking Watch

And you thought…hmmm. Maybe after the New Year I should check into this “social media” phenomenon.

Which brings us to today. It’s 2012 and time to start taking digital patient engagement seriously.

You need to connect and interact with your patients where they spend their time. Social media enables your practice valuable (virtual) face time. Think of it as a wonderful opportunity to share new procedures as well as update them on practice news, special offers (always a hit!), and events. By sharing VALUABLE information with your patient base, they will likely be more loyal, visit your practice more frequently, and refer more friends and family.

Top of mind awareness can work wonders.

If you think you are ready to take the leap… let us help. Our expertise is aesthetic medicine and social media. We’ll set you up and manage your daily interactions… leaving you time to do what you do best… treating patients. (800) 401-5485

*Sources:

http://www.facebook.com/press/info.php?timeline

http://www.socialnetworkingwatch.com/all_social_networking_statistics/