Tag Archives: facebook for physicians

Vegas Cosmetic Surgery and Dermatology Conference 2015

Monique Ramsey Slideshare Channel

I just got home from an intensive week of presenting, connecting, and learning at Vegas Cosmetic Surgery and Dermatology at the Bellagio Hotel and Spa in Las Vegas. Wow… what a whirlwind!

 

My presentations are now uploaded and ready for viewing… so head on over to my slideshare channel and take a look!

Here they are in order of appearance:

Wednesday, June 10th:

Saturday, June 13th:

Sunday, June 14th:

ūüôā Happy Learning!

~ Monique

Gen Y Women – How to Effectively Market to Them

millennial women marketing by cosmetic social media

We’re guessing that Generation Y (aka Millennial Women, born after 1980) are a HUGE target audience for your practice. But market to them in the wrong way and you’re sure to lose them.

Forbes came out with an article today which had some excellent insights about this influential group of women.

Article Key Points:

  • ¬†A recent study¬†on Millennial women‚Äôs relationship with brands reveals today‚Äôs female consumers demand significantly high levels of engagement from brands. Are they getting it? No. This is where brands are ignoring billions of dollars in potential revenue opportunities.”
  • “As a whole, Millennials like to associate themselves with difference-making brands, causes, and trends. The Millennial woman wants to be inspired by the brands she chooses. She seeks engagement with positive brand images that resonate with her, and make her feel good about supporting them.”
  • “Hollow marketing messages don‚Äôt work with her; brands that want to attract the attention of the millennial woman need to layer their campaigns with inspirational messages.”
  • “She appreciates brands that make her the ‚Äúhero.‚ÄĚ So make her the hero. According to a recent finding, 67 percent of women ‚Äúappreciate brands that make [them] the hero vs. themselves [the brand] the hero.”
  • “When it comes to engaging Millennial women, brands that talk about themselves won‚Äôt cut it.”<< note that last part!¬†

Despite our (sometimes nagging) insistence for our clients (and anyone who will listen, actually) to focus on their customer instead of themselves, many clients refuse to let go of old marketing messages.  Well, maybe now that Forbes is saying it too, businesses might listen (we can only hope).

Full article here.

Silence Truly is Golden

silence is goldne quote brian solisWe’re bombarded from every angle all day, every day, with marketing messages. Every surface (in real life and digitally) is being cluttered with ads. And we hear it over loudspeakers, while watching videos, TV, movies, etc. ¬†I noticed this quite jarringly the other day when I was filling up my car with gas.

The moment I lifted the pump from the holster, the news came on a video screen in the pump housing (and people who know me know I do not watch the news). So as the gas flowed into my car, I tried my best to look away and think of other things. When¬†the pump clicked off, I was startled back into reality. I removed the nozzle¬†from my car, turned around and noted the $51.07 purchase on the digital readout, and then heard these words coming out of the video monitor: “California has a xx% chance* of an earthquake magnitude 8.0 or above in the next 3 years”.*

And I thought to myself, “I did not ask to know that!” I actually felt slightly invaded and mildly irritated at Shell Oil. Aren’t I paying enough for gas that I don’t have to be additionally marketed to while waiting for the pump to do its thing? The pump is already covered in marketing paraphernalia, and the speakers overhead talk about going inside to buy yourself¬†a snack. So, yes, let’s add another layer by adding video.

And you may be thinking, “Monique… you are a marketer. Aren’t you part of the problem?” And yes, while all of us¬†here at Cosmetic Social Media do marketing for a living, we are acutely aware of people’s space. This is especially important¬†in the world of social media. Social is NOT the place to be overly salesy. People are on Facebook and other social platforms to connect¬†with friends, family, acquaintances old and new, organizations, their favorite teams, and yes, brands. They want to have fun, learn a bit, do some research, listen to some cool music, watch a funny video… but they are not there¬†to be bombarded by marketing pitches.

So, make sure you think about things from their¬†perspective the next time you think about posting a “call to action” sales pitch about the latest special you’re offering. Sure, sometimes that’s fine. But think about it: wouldn’t you rather be a positive part of their day by sharing a funny picture that makes them giggle and want to share it with their friends? Your brand name goes right along with that giggle and share, but in a positive way, versus a way that makes them hide your post, unlike your page, or even never buy gas again at your gas station (I’m talkin’ to you,¬†Shell Oil).

For a great #NewYorkTimes article on this topic, and what caused me to create this blog post, click here: http://www.nytimes.com/2015/03/08/opinion/sunday/the-cost-of-paying-attention.html 

*I actually missed what they said the percentage of this √ľberquake is and I don’t want to know. But if you do, I am sure you can Google it. ūüėČ

~ Monique

Follow on Twitter @moniqueramsey and @cosmeticsocial 

Social Decor for Your Office

csm hot tip social decorYou may have seen the ads for My Social Book¬†while scrolling through your Facebook News Feed. I personally have bought 4 of them, each covering a year of my “Facebook life” from 2008-2011. I’m about to order 2012 and it got me to thinking — how great would a social book be for your patient waiting room?! Or even better – one in each exam room! (Note: we don;t make any fees from My Social Book – we just like their product.)

It would accomplish a few things:

  • It would show your commitment to patient communication goes beyond your office walls. With your Facebook page, you have built an online community of friends and fans where fun and interesting interaction happens. Patients love to be a part of that.
  • It would give them something totally unique, fun (and educational) to read while they wait. What a great first impression!
  • It would demonstrate trust. Seeing posts from¬†fans never fails to impress.
  • It would be a great way to gain new followers on Facebook (and any other online networks). Believe it or not, your patients might not know you are active on Facebook, so this will get them motivated to join in the fun.

And put a little framed sign next to the book, and/or a sticker inside the front cover with a URL and QR code so they can like your page right then and there! Here is an example:

Lets Get Social-LJCSC

So there you have it – a little social media decor advice from your favorite social media butterflies! And please share with us your creative ideas for bringing social into your office in the comments below or on our Facebook page!

~ Monique

Almost 27k Shares? How NorthWest Music Scene Did It.

guitar image northwest music scene screen facebook post capture
click to view larger image

 

WOW — this Facebook post from NorthWest Music Scene blew us away. Okay – almost 1,000 likes is nice (2.3% engagement rate), but not crazy considering they have over 42k fans. Look at the number of shares they have gotten (so far)? 26,290! That number represents close to 62% of their FB fans.*

Now, I don’t have an answer to the guitar question, BUT what I DO find interesting is the way the NorthWest¬†Music Scene approached this post.

They kept the text down to just 13¬†words: “Who is your favorite guitar player of all time. This should be interesting.” It’s simple, easy to read as you scroll by, and by saying “this should be interesting” they indicate that they really want to know what you think! Who wouldn’t want to chime in?!

The graphic contains a few key elements:

  • They asked the question on the graphic. This is a great practice. But — this in and of itself is not out of the ordinary or what impressed us.
  • They¬†asked for the share on the graphic. This is a¬†really savvy move for a few reasons: 1.) Most posts have the majority of the words in the text area, versus in the graphic. People don’t always make the time to read a long post, especially from a brand. The graphic is more likely to catch the user’s eye as they scroll down their news feed. 2.) By¬†asking¬†for the “like, share,etc” ¬†in the graphic,¬†they are¬†skirting FB’s new clamp down on “like-baiting”¬†completely.¬†Confused? See this post for the deets.
  • They used a casual phrasing style:¬† “…see what your friends say” feels really personal and friendly, versus spammy.

Want to share your favorite guitar player of all time? Or just have a comment about the NorthWest Music Scene post? We’d love to hear from you!

*Of course not all 26,290 shares came from their fans. Some were friends of fans who shared the post = viral).

Three NO-NO’s in Facebook’s New News Feed Rules

someecards.com - ...and then King Zuckerberg killed all the Memes and banished Like Baiting forever.

Did you see the latest from the Facebook News Room? If you didn’t, don’t beat yourself up – there is seemingly a new change every week and we are on top of it for you!

Facebook announced that, starting today, they will decrease the instances of 3 types of posts being placed in your News Feed (*link to article is below). Here they are…

Like Baiting Post Example from FacebookLike Baiting:

The first type of post is what they refer to as “Like Baiting”. This is when the poster is asking for the reader to perform an action, such as “like”, “share” or “comment”. Strangely enough, these things have always been ENCOURAGED to get more engagement on your posts. But as usual, leave it to a few SPAMMY people to ruin the party for everyone. Facebook specifically states,

“This update will not impact Pages that are genuinely trying to encourage discussion among their fans, and focuses initially on Pages that frequently post explicitly asking for Likes, Comments and Shares.”

Since they say “initially” (meaning they might just broaden this penalty), we recommend keeping these types of posts to a minimum.

Frequently Circulated Content:

meme example

So… here’s the funny part. When something is extremely popular, it goes viral, and more people tend to share it. Share it a lot. BUT now Facebook would rather you not see quite so much of that sort of content. You know, you might lose brain cells. Instead, maybe they would rather you go watch TV or play a few more minutes of Candy Crush Saga.

Since it’s a little hard to know exactly which popular content will be “de-emphasized” by Zuck and friends, we recommend keeping your content (relatively) unique.

Spammy Links:

Spammy links are defined by Facebook as using,¬†“inaccurate language or formatting to try and trick people into clicking through to a website that contains only ads or a combination of frequently circulated content and ads.” ¬†So you might think ¬†you are being taken to a fabulous beauty site with tips on must try lipstick shades for spring, but instead you are directed to some weird discount travel website.

The Bad News: 

The bad news, in our opinion, is the same as usual — we have no idea HOW Facebook intends to “de-emphasize” the content!

  • Will non-spammy links that use a link shortener for tracking and analytics purposes (like we use here at CSM) be considered in some way spammy in their eyes?
  • Can you ever ask for people to “share” a post without being penalized?
  • Can you upload this and still get away with it?

In Facebook’s typical style of keeping the News Feed Algorithm close to the vest, we don’t really know the answers at this point.¬† What recommend that you do is continue to look at the insights on a per post basis (which we do for all our clients) to see how certain posts are faring with reach, engagement, etc. and adjust accordingly.

The Good News: 

Facebook said this, which is encouraging:

“The vast majority of publishers on Facebook are not posting feed spam so they should not be negatively impacted by these changes, and, if anything, may see a very small increase in News Feed distribution.”

So we’ll have to see… ¬†Please let us know if you have any insights as you see this latest change rolled out. We’d love to hear from you!

* Source article: Click here

Social Media Mini Boot Camp 2014

I just returned from the American Academy of Cosmetic Surgery (AACS) Annual Meeting Meeting in Hollywood, Florida where I gave a power-packed talk on the 12 things you need to do in 2014 for social media success.

Now, my talk presumes you are ALREADY doing some social media and relationship marketing to increase your online visibility. If you have not yet taken a dip in the social media pool, I highly recommend you start. (And if you need help, you can always ask!)

Here is the slide deck I presented – so take a look, make some notes, and even download if you so choose. All of us here at Cosmetic Social Media are here to help you make the best possible online impression.

To see our other presentations, check out our SlideShare channel!

Here are links to your recommended reading this year:
 

Social Media Marketing World in Sunny San Diego (Our Hometown!)

What better excuse do you need to come visit us, right?

Benefits:

  • it’s our hometown – and you know you miss us
  • we’ve got SUN – nearly always
  • we’ve got FUN – Courtney and I will make it so
  • Aaaand¬†we’ve got the 2nd Annual Social Media Marketing World conference
  • Save $450 when you register by this Friday – October 25th!

Just check out this sweet video…

(if you can’t see it, ‘refresh’ your browser)

Okay… now for the deets (ask your kids)

Join 60+ Social Media Experts at Largest Social Media Marketing Conference

March 26, 27, 28, 2014


Social Media Marketing World 2014 is a conference designed to help you master social media marketing (brought to you by Social Media Examiner). Join¬†Chris Brogan¬†(co-author of¬†The Impact Equation),¬†Mari Smith¬†(co-author of¬†Facebook Marketing: An Hour a Day),¬†Michael Hyatt¬†(author of¬†Platform),¬†Jay Baer¬†(author of¬†Youtility),¬†John Jantsch¬†(author of¬†Duct Tape Marketing),¬†Amy Porterfield¬†(co-author of¬†Facebook Marketing All-in-One for Dummies),¬†Mark Schaefer¬†(author of¬†Tao of Twitter),¬†Michael Stelzner(author of¬†Launch),¬†Steve Farber¬†(author of¬†The Radical Leap),¬†Laura Fitton¬†(co-author of¬†Twitter for Dummies),¬†Lee Odden¬†(author of¬†Optimize),¬†Joe Pulizzi¬†(author of¬†Epic Content Marketing),¬†Simon Mainwaring¬†(author of¬†We First),¬†Cliff Ravenscraft,¬†Pat Flynn,¬†Marcus Sheridan¬†‚Äďjust to name a few.

Go here to learn more: http://Ez.com/smmw14

BIG News on Facebook Contests: Apps No Longer Required

Yaay, Yaay Hooray! This is huge so take four minutes and read…

Today Facebook announced that it will no longer be a requirement to utilize a third party app to run a contest. {{Cue the music for a Happy Dance!}}

This is excellent news for you because now your practice can do a “Fan of the Week” or other small promotion so much easier!

In Facebook’s blog post, which you can read here, they said you can now collect entries on your page via:

  • commenting on a post
  • posting on the page
  • messaging the page
  • “liking” a post
Also they clarified what is permitted with regards to “tagging” in contests. You are not allowed to ask fans to tag themselves in a picture as the means of entry into the contest.

Now here is an important note: a Facebook contest still must be run on a business (fan) page – not on a personal profile. So for you physicians out there who use a Facebook profile, instead of a business page, as a means to communicate to your friends and fans, you cannot run a contest. Contests must occur on a company/business page.

Apps are still great tools for larger or higher profile contests. This is because of their capability for obtaining (and holding) contestant data for you to use in follow-up communications and promotions. Apps also have the graphic capabilities to make your contest or promotion look extremely professional. We would never recommending forgoing the use of apps completely, but certainly for the occasional “15th comment wins” sort of contest, these new, looser Facebook rules are a welcome change!

Click here for a downloadable PDF from Facebook with all of their promotion guidelines and keep it handy.

 

Is Your Social Media Company Marketing Themselves on Your Dime?

Every day we here at Cosmetic Social Media see both good and bad examples of social media strategy. Today we’re sharing what we consider to be an abomination: taking a client’s money to promote one’s own agency.

To illustrate what we mean, let’s take a global brand like Audi. Here is a photo from Audi’s Facebook page. Notice that BBDO (Audi’s ad agency) has not put any mention of themselves anywhere in the photo. Which is right… why would Audi want to spend their marketing budget to promote BBDO? ¬†BBDO has their own ad budget.

Click to enlarge

Okay… now let’s say you are Dr. Marty McHiggnebottom with a cosmetic practice in White Plains, NY and you hire ABC Social to manage your social media presence. They tell you they are “experts” in the field, and since it’s all Greek to you, you figure they must be experts, or why else would they say it? Plus, they seem professional and trustworthy. But, did you know, Dr. McHiggenbottom, that ABC Social is using your posts to do a little free PR for themselves on your dime? After all, you are paying them some a fee to administer your Facebook page, right? So shouldn’t the posts be all about you and your target audience (or at least nothing about them!)?

Unfortunately, this is a social media FAIL that we see on a daily basis. And without drawing attention to the offending party, we’ll blur out their name, (as well as that of their poor unsuspecting client), just show you an example:

Click to enlarge

Now, we want to point out a few things here:

  1. Even if the social media company took the picture themselves, they still should not use the client’s post as an opportunity for free advertising. Giving attribution to a photographer is one thing. Putting your company name on stock imagery for your own benefit is quite another.
  2. As much as we would like to say this is an isolated incidence, it is only one example of MANY we have found in the last week alone.
  3. A reputable social media company understands, and more importantly uses best social media practices, and knows to put the client (not themselves) first.

Remember the old adage, “Caveat Emptor”, (let the buyer beware)? Well… it has never been truer than right now in the social media space. Do your homework. Ask questions. Vet their work.

Questions? Just ask! Comments? Feel free to add them below!

by Monique Ramsey, Founder and Social Media Horticulturalist of Cosmetic Social Media