Tag Archives: Facebook

Simply the Best

YOU ARE SIMPLY THE best courtney

Today we are celebrating Courtney’s 5th Anniversary with Cosmetic Social Media! Wow… how time flies!

Courtney is as solid as they come, and we could not be where we are without her loyalty, tenacity, fierce wordsmithing, and stellar social media skills.

And to give you an idea of just how amazing she is, we’ve done some math (which we never enjoy – so this should prove how much we love her): 

  • 22,500 Facebook posts
  • 68,750 tweets
  • 8,750 Pinterest pins
  • 2,750 Instagram pics
  • 3,750 Google+ posts
  • 67,500 Unique Short-link clicks
  • and ‪#‎toomanyhashtagstocount‬.

See?! She’s‪#‎simplythebest‬!

Vegas Cosmetic Surgery and Dermatology Conference 2015

Monique Ramsey Slideshare Channel

I just got home from an intensive week of presenting, connecting, and learning at Vegas Cosmetic Surgery and Dermatology at the Bellagio Hotel and Spa in Las Vegas. Wow… what a whirlwind!

 

My presentations are now uploaded and ready for viewing… so head on over to my slideshare channel and take a look!

Here they are in order of appearance:

Wednesday, June 10th:

Saturday, June 13th:

Sunday, June 14th:

🙂 Happy Learning!

~ Monique

Gen Y Women – How to Effectively Market to Them

millennial women marketing by cosmetic social media

We’re guessing that Generation Y (aka Millennial Women, born after 1980) are a HUGE target audience for your practice. But market to them in the wrong way and you’re sure to lose them.

Forbes came out with an article today which had some excellent insights about this influential group of women.

Article Key Points:

  •  A recent study on Millennial women’s relationship with brands reveals today’s female consumers demand significantly high levels of engagement from brands. Are they getting it? No. This is where brands are ignoring billions of dollars in potential revenue opportunities.”
  • “As a whole, Millennials like to associate themselves with difference-making brands, causes, and trends. The Millennial woman wants to be inspired by the brands she chooses. She seeks engagement with positive brand images that resonate with her, and make her feel good about supporting them.”
  • “Hollow marketing messages don’t work with her; brands that want to attract the attention of the millennial woman need to layer their campaigns with inspirational messages.”
  • “She appreciates brands that make her the “hero.” So make her the hero. According to a recent finding, 67 percent of women “appreciate brands that make [them] the hero vs. themselves [the brand] the hero.”
  • “When it comes to engaging Millennial women, brands that talk about themselves won’t cut it.”<< note that last part! 

Despite our (sometimes nagging) insistence for our clients (and anyone who will listen, actually) to focus on their customer instead of themselves, many clients refuse to let go of old marketing messages.  Well, maybe now that Forbes is saying it too, businesses might listen (we can only hope).

Full article here.

Silence Truly is Golden

silence is goldne quote brian solisWe’re bombarded from every angle all day, every day, with marketing messages. Every surface (in real life and digitally) is being cluttered with ads. And we hear it over loudspeakers, while watching videos, TV, movies, etc.  I noticed this quite jarringly the other day when I was filling up my car with gas.

The moment I lifted the pump from the holster, the news came on a video screen in the pump housing (and people who know me know I do not watch the news). So as the gas flowed into my car, I tried my best to look away and think of other things. When the pump clicked off, I was startled back into reality. I removed the nozzle from my car, turned around and noted the $51.07 purchase on the digital readout, and then heard these words coming out of the video monitor: “California has a xx% chance* of an earthquake magnitude 8.0 or above in the next 3 years”.*

And I thought to myself, “I did not ask to know that!” I actually felt slightly invaded and mildly irritated at Shell Oil. Aren’t I paying enough for gas that I don’t have to be additionally marketed to while waiting for the pump to do its thing? The pump is already covered in marketing paraphernalia, and the speakers overhead talk about going inside to buy yourself a snack. So, yes, let’s add another layer by adding video.

And you may be thinking, “Monique… you are a marketer. Aren’t you part of the problem?” And yes, while all of us here at Cosmetic Social Media do marketing for a living, we are acutely aware of people’s space. This is especially important in the world of social media. Social is NOT the place to be overly salesy. People are on Facebook and other social platforms to connect with friends, family, acquaintances old and new, organizations, their favorite teams, and yes, brands. They want to have fun, learn a bit, do some research, listen to some cool music, watch a funny video… but they are not there to be bombarded by marketing pitches.

So, make sure you think about things from their perspective the next time you think about posting a “call to action” sales pitch about the latest special you’re offering. Sure, sometimes that’s fine. But think about it: wouldn’t you rather be a positive part of their day by sharing a funny picture that makes them giggle and want to share it with their friends? Your brand name goes right along with that giggle and share, but in a positive way, versus a way that makes them hide your post, unlike your page, or even never buy gas again at your gas station (I’m talkin’ to you, Shell Oil).

For a great #NewYorkTimes article on this topic, and what caused me to create this blog post, click here: http://www.nytimes.com/2015/03/08/opinion/sunday/the-cost-of-paying-attention.html 

*I actually missed what they said the percentage of this überquake is and I don’t want to know. But if you do, I am sure you can Google it. 😉

~ Monique

Follow on Twitter @moniqueramsey and @cosmeticsocial 

When Was the Last Time You Held a Contest?

Social Media Contests by Cosmetic Sociall MediaWho doesn’t love a #contest? According to a study by Adweek, contest posts had 683% more #engagement, 126 times more shares, and 68 times more feedback than a regular post. Those are numbers too good to ignore!

We use a great app called Woobox to design and administer contests for our clients. Their interface is comprehensive, customized, and gives you a lot of great information about the people who enter. In addition, it is very user friendly and has the ability to be beautifully branded – so you have just the perfect look and feel.

Contact us today if you’d like to get a contest in the works – with St. Patrick’s Day just around the corner, it’s the perfect time to get #lucky! Simply shoot us an email at info@cosmeticsocialmedia.com or give us a call at 877-401-5485.

Social Decor for Your Office

csm hot tip social decorYou may have seen the ads for My Social Book while scrolling through your Facebook News Feed. I personally have bought 4 of them, each covering a year of my “Facebook life” from 2008-2011. I’m about to order 2012 and it got me to thinking — how great would a social book be for your patient waiting room?! Or even better – one in each exam room! (Note: we don;t make any fees from My Social Book – we just like their product.)

It would accomplish a few things:

  • It would show your commitment to patient communication goes beyond your office walls. With your Facebook page, you have built an online community of friends and fans where fun and interesting interaction happens. Patients love to be a part of that.
  • It would give them something totally unique, fun (and educational) to read while they wait. What a great first impression!
  • It would demonstrate trust. Seeing posts from fans never fails to impress.
  • It would be a great way to gain new followers on Facebook (and any other online networks). Believe it or not, your patients might not know you are active on Facebook, so this will get them motivated to join in the fun.

And put a little framed sign next to the book, and/or a sticker inside the front cover with a URL and QR code so they can like your page right then and there! Here is an example:

Lets Get Social-LJCSC

So there you have it – a little social media decor advice from your favorite social media butterflies! And please share with us your creative ideas for bringing social into your office in the comments below or on our Facebook page!

~ Monique

Social Media Holiday Cheer: Don’t Skip This Important Branding Detail

Let CSM create branded Facebook, Twitter, and Google+ cover photos for you this holiday season!

You might be decorating your office, sending out holiday cards, or having a Holiday Open House for your clients. But have you thought about how you’re going to celebrate the season on your social media channels?

Your branding affects the way clients view your business and differentiates you from your competitors, and social media is no exception.

Help your clients learn about your holiday and New Year specials with a pack of custom cover art. Our Creative Director Marnie will help you project the perfect image for your business this season.

Buy a multi-pack to save 10% to 20% off your entire order!

Facebook Timeline Cover 1 each (May substitute Google+ or Twitter)

Facebook  Timeline Cover 3 Pack (May substitute Google+ or Twitter)

Facebook  Timeline Cover 6 Pack (May substitute Google+ or Twitter)

 

SHUT DOWN YOUR PHONES IMMEDIATELY – Facebook Messenger App Has GONE WILD! (not.)

The Facebook Messenger Horror Face created by Monique Ramsey on Someecards.comSee what we did there? Sensational headlines are sensational for a reason… to get readers, bump up viewership, and ultimately, get more ad dollars.

The past week has been a wave of panic about Facebook’s  decision to move the chatting function solely to the Messenger App when users are on mobile. OMG, really? We have to install another app? (Yes, and guess what? You’ll live – just delete FarmVille to free up room).

More specifically, people are upset about the permissions the app needs to run on your phone or tablet. Or their PERCEPTION of the privacy issues due to an article written back in December. Note the first thing that comes up in said article is an update from the author that he was wrong!  But hey, why worry with facts when we can all just keep the Crazy Train going full tilt?!

But if you are concerned about Facebook’s Messenger App and their Terms and Conditions and/or App permissions, please read one or all of the following articles (see links below). Or, if you don’t trust us, just Google “Facebook Messenger App Hysteria” and you will find many helpful articles and posts.

1) http://www.newsday.com/business/technology/what-to-know-5-myths-5-facts-about-facebook-s-messenger-app-1.9036957 
2) http://politicalmoll.com/facebook-messenger-nefarious-news/
3) http://www.androidcentral.com/facebook-messenger-permissions-not-scary-stories-might-have-you-believe

Now, then. Don’t you feel better?

And remember kids… #ShareWithCaution and #DontFeedTheFrenzy!

Almost 27k Shares? How NorthWest Music Scene Did It.

guitar image northwest music scene screen facebook post capture
click to view larger image

 

WOW — this Facebook post from NorthWest Music Scene blew us away. Okay – almost 1,000 likes is nice (2.3% engagement rate), but not crazy considering they have over 42k fans. Look at the number of shares they have gotten (so far)? 26,290! That number represents close to 62% of their FB fans.*

Now, I don’t have an answer to the guitar question, BUT what I DO find interesting is the way the NorthWest Music Scene approached this post.

They kept the text down to just 13 words: “Who is your favorite guitar player of all time. This should be interesting.” It’s simple, easy to read as you scroll by, and by saying “this should be interesting” they indicate that they really want to know what you think! Who wouldn’t want to chime in?!

The graphic contains a few key elements:

  • They asked the question on the graphic. This is a great practice. But — this in and of itself is not out of the ordinary or what impressed us.
  • They asked for the share on the graphic. This is a really savvy move for a few reasons: 1.) Most posts have the majority of the words in the text area, versus in the graphic. People don’t always make the time to read a long post, especially from a brand. The graphic is more likely to catch the user’s eye as they scroll down their news feed. 2.) By asking for the “like, share,etc”  in the graphic, they are skirting FB’s new clamp down on “like-baiting” completely. Confused? See this post for the deets.
  • They used a casual phrasing style:  “…see what your friends say” feels really personal and friendly, versus spammy.

Want to share your favorite guitar player of all time? Or just have a comment about the NorthWest Music Scene post? We’d love to hear from you!

*Of course not all 26,290 shares came from their fans. Some were friends of fans who shared the post = viral).

Can You Really Determine the ROI of Anything? Yes.

ROI - The 3 little letters no one can stop talking aboutWhether I’m giving a presentation to hundreds of physicians about social media or speaking one-on-one to a prospective client, I always get the same question: What is the ROI of social media?

It’s a natural question to ask. But before answering, I like to counter with a different question:

What’s the ROI of your nursing staff, or patient coordinator? Your copier? Your waiting room decor and coffee service?

And most of the time I get one of two things: a blank stare, or a harrumph, followed by “Well you can’t put a price on thatIt’s an integral part of the way I do business! Without a phone I can’t communicate!” 

Okay. The point is, you can determine the value of just about anything, social media included. And to prove it, I’m bringing in a heavy hitter to help explain it better than I ever could.

If you haven’t heard of Gary Vaynerchuck (@GaryVee), I want you to get familiar. (See links at end of post.)

Gary has a gift for distilling down any topic to something that is both easy to understand and easy to relate to. This quality makes him a brilliant communicator. He’s funny, quick, offensive to some, and brilliant. He “gets” marketing, and more importantly, the FUTURE of marketing, and for that I love him.

Please take two minutes and click through this great slideshare from Gary. It’s well worth your time and you’ll feel much clearer on the whole ROI topic, I promise.

Gary’s newest best-seller: