If you are like many small businesses, you might not have LinkedIn on your daily radar. But with over 187 million unique monthly visitors and 2 new members being added every second*, it might be high time to think about the hidden opportunities that exist on this premier networking platform. And with competition at an all-time high, you can’t afford to leave any stone unturned.**
Questions to ask yourself:
Have I updated my personal profile in the last 3 months?
We recommend looking at it at least quarterly – set it as a recurring event in your Outlook, Gmail, or other calendar. LinkedIn
Have I set up my business page?
This can take some time to do properly (trust us, we have just been working on our page). But it will be well worth your time.
You’ll show up in search results much more frequently and prospective patients can learn all about what your practice offers without ever having to leave the LinkedIn environment.
Studies show that keeping people on the platform they started (versus sending them to your website in a link) in results in longer times spent interacting with your content.
Am I regularly posting updates to my business page, similarly to Facebook and my other social networks?
Chances are, you aren’t.Years ago LinkedIn’s platform was very limited socially. It was viewed as a living breathing online resume and place to job hunt, but little else. However, in the past few years they have made a concerted effort to step it up and make the platform a very valuable place to spend your time.
So why not share your great content?
Consider going over to the site a few times per week to share a post (maybe a few from your professional profile and a few from your company page). It all helps in showing the health and vibrancy of your practice to prospective patients (and the search engines love it too).
P.S. Don’t have time to get in there and perform your own routine maintenance check? We’re here to help. Just give us a shout and we’ll take care of it for you.
*The origin of the phrase, “Leave no stone unturned” is interesting. According to WikiAnswers, it “alludes to an ancient Greek legend about a general who buried a large treasure in his tent when he was defeated in battle. Those seeking the treasure consulted the Oracle of Delphi, who advised them to move every stone. The present form dates from the mid-1500s. The actual man who wrote ‘Leave no stone unturned’ was Euripides, an ancient Greek playwright.” Who knew?!