Tag Archives: linkedin

Simply the Best

YOU ARE SIMPLY THE best courtney

Today we are celebrating Courtney’s 5th Anniversary with Cosmetic Social Media! Wow… how time flies!

Courtney is as solid as they come, and we could not be where we are without her loyalty, tenacity, fierce wordsmithing, and stellar social media skills.

And to give you an idea of just how amazing she is, we’ve done some math (which we never enjoy – so this should prove how much we love her): 

  • 22,500 Facebook posts
  • 68,750 tweets
  • 8,750 Pinterest pins
  • 2,750 Instagram pics
  • 3,750 Google+ posts
  • 67,500 Unique Short-link clicks
  • and ‪#‎toomanyhashtagstocount‬.

See?! She’s‪#‎simplythebest‬!

Leave No Stone Unturned… There Might Be LinkedIn Gold Hiding Below

If you are like many small businesses, you might not have LinkedIn on your daily radar. But with over 187 million unique monthly visitors and 2 new members being added every second*, it might be high time to think about the hidden opportunities that exist on this premier networking platform. And with competition at an all-time high, you can’t afford to leave any stone unturned.**

Questions to ask yourself:

Have I updated my personal profile in the last 3 months? 

We recommend looking at it at least quarterly – set it as a recurring event in your Outlook, Gmail, or other calendar. LinkedIn

Have I set up my business page?

This can take some time to do properly (trust us, we have just been working on our page). But it will be well worth your time.

You’ll show up in search results much more frequently and prospective patients can learn all about what your practice offers without ever having to leave the LinkedIn environment.

Studies show that keeping people on the platform they started (versus sending them to your website in a link) in results in longer times spent interacting with your content.

Am I regularly posting updates to my business page, similarly to Facebook and my other social networks? 

Chances are, you aren’t.Years ago LinkedIn’s platform was very limited socially. It was viewed as a living breathing online resume and place to job hunt, but little else.  However, in the past few years they have made a concerted effort to step it up and make the platform a very valuable place to spend your time.

So why not share your great content?

Consider going over to the site a few times per week to share a post (maybe a few from your professional profile and a few from your company page). It all helps in showing the health and vibrancy of your practice to prospective patients (and the search engines love it too).

P.S. Don’t have time to get in there and perform your own routine maintenance check? We’re here to help. Just give us a shout and we’ll take care of it for you.

 

*LinkedIn Stats Source: ExpandedRamblings.com

*The origin of the phrase, “Leave no stone unturned” is interesting. According to WikiAnswers, it “alludes to an ancient Greek legend about a general who buried a large treasure in his tent when he was defeated in battle. Those seeking the treasure consulted the Oracle of Delphi, who advised them to move every stone. The present form dates from the mid-1500s. The actual man who wrote ‘Leave no stone unturned’ was Euripides, an ancient Greek playwright.” Who knew?!

Social Media Offers Opportunity to Connect with Patients Where They Spend Time

2012 is your year to get socialOkay, we understand. You didn’t want to jump in to this “social media” thing in 2009. And who could blame you? Facebook only had a few hundred million subscribers. How many of your patients were realistically playing with this new online toy?

Then came 2010. You thought… gee… 500 million?! Maybe there IS something to this phenomenon. But let’s take a wait and see approach. I don’t have time for this right now anyway.

Next… by late 2011 you found out that 82% of the world’s internet population over the age of 15  log on to a social network. To boot:

Visits to Facebook accounted for one in every seven minutes internet users spent online in October and 75% of all time spent on all social networks. Close to 65%of all smartphone users in the US visited a social network in October; two in five used their mobile device to connect to a social network nearly every day.” -Social Networking Watch

And you thought…hmmm. Maybe after the New Year I should check into this “social media” phenomenon.

Which brings us to today. It’s 2012 and time to start taking digital patient engagement seriously.

You need to connect and interact with your patients where they spend their time. Social media enables your practice valuable (virtual) face time. Think of it as a wonderful opportunity to share new procedures as well as update them on practice news, special offers (always a hit!), and events. By sharing VALUABLE information with your patient base, they will likely be more loyal, visit your practice more frequently, and refer more friends and family.

Top of mind awareness can work wonders.

If you think you are ready to take the leap… let us help. Our expertise is aesthetic medicine and social media. We’ll set you up and manage your daily interactions… leaving you time to do what you do best… treating patients. (800) 401-5485

*Sources:

http://www.facebook.com/press/info.php?timeline

http://www.socialnetworkingwatch.com/all_social_networking_statistics/