Tag Archives: marketing

How to Do Social Media Right

While deciding what to post today, I came across this quote from Erik Qualman that I have included in many of my social media talks over the years.

“We don’t have a choice on whether we do social media. The question is how well we do it.”

And while most people would agree that social media has moved from the “nice to have” bucket to the “must have” bucket, I don’t think many companies fully “get it” in terms of execution… the “how well we do it” part of Erik’s quote.

Large corporations who definitely “get it” and execute their social brand strategy well are Sephora, Taco Bell, GoPro, and FabFitFun, to name a few. Their campaigns are branded, fun, engaging, and relevant to their target audience.

Their campaigns are:

  • branded
  • fun
  • engaging
  • relevant to the target audience

So what are the big boys doing that smaller brands can’t or don’t do?

For starters, large companies have big budgets for marketing, affording them resources in terms of staff time, creative art and design, and TIME.  And while many small companies can’t afford a to earmark a large budget for marketing (specifically social media marketing), I think they swing too far in the other direction by not allocating ENOUGH budget and by taking shortcuts. And shortcuts usually lead to, not surprisingly, ineffective execution.

So, how can you do social media right?

There are many factors that make up a great social media strategy, but today let’s focus on what we consider to be the most important… engagement.

Social media is not a one-way communication. What would you do “IRL” (in real life) if you asked someone a question and they looked right at you without answering?  It would be really weird, right? It’s no different to put up a Facebook post and then never acknowledge a comment. Just posting is not enough. ENGAGING with your tribe is one of the main keys to doing social right.

Of course, engaging takes time… the time to monitor and the time to respond (in a timely manner, no less). This is where Cosmetic Social Media helps companies and brands who can’t dedicate a full-time staffer to social. We craft relevant, engaging, and beautiful posts, plus we monitor and respond throughout the day to comments. And we do this 7/365.

Why is investing in this type of engagement is so important?  

Social media is an online extension of YOU and your company. A way to be up close and personal with your clients when you’re not face-to-face… which, when you think about it, is a good percentage of the time.

Social media is first and foremost SOCIAL.  The back and forth conversation is expected by the consumer. They don’t think about marketing budgets… they think about getting what they want when they want it. This is the new norm.

If you need help keeping up with your social media posts and monitoring, we can help tailor a package to fit your budget and needs. Just give us a holler by filling out our contact form, or emailing us at info@cosmeticsocialmedia.com. Or go #oldschool and call us at 1-877-401-5485.

~ Monique

 

 

Wisdom Wednesday Printable

build trust not traffic quote by mark schaefer

I love this quote from one of the awesome speakers we listened to at Social Media Marketing World 2016, Mark Schaefer. It’s particularly important because all too often people get caught up in the numbers – the traffic – the clicks. And while those metrics are certainly important, the ultimate goal is to win and keep customers, right?!

I think most of us would agree based on our own experiences with businesses, brands, and sales people, that trust is a key factor in deciding to buy. So try to keep your eye on the prize instead of on the numbers by building trust with your clients and customers, day in and day out. Then the numbers you want (# of clients!) will follow.

~ Monique / @moniqueramsey

Simply the Best

YOU ARE SIMPLY THE best courtney

Today we are celebrating Courtney’s 5th Anniversary with Cosmetic Social Media! Wow… how time flies!

Courtney is as solid as they come, and we could not be where we are without her loyalty, tenacity, fierce wordsmithing, and stellar social media skills.

And to give you an idea of just how amazing she is, we’ve done some math (which we never enjoy – so this should prove how much we love her): 

  • 22,500 Facebook posts
  • 68,750 tweets
  • 8,750 Pinterest pins
  • 2,750 Instagram pics
  • 3,750 Google+ posts
  • 67,500 Unique Short-link clicks
  • and ‪#‎toomanyhashtagstocount‬.

See?! She’s‪#‎simplythebest‬!

When Was the Last Time You Held a Contest?

Social Media Contests by Cosmetic Sociall MediaWho doesn’t love a #contest? According to a study by Adweek, contest posts had 683% more #engagement, 126 times more shares, and 68 times more feedback than a regular post. Those are numbers too good to ignore!

We use a great app called Woobox to design and administer contests for our clients. Their interface is comprehensive, customized, and gives you a lot of great information about the people who enter. In addition, it is very user friendly and has the ability to be beautifully branded – so you have just the perfect look and feel.

Contact us today if you’d like to get a contest in the works – with St. Patrick’s Day just around the corner, it’s the perfect time to get #lucky! Simply shoot us an email at info@cosmeticsocialmedia.com or give us a call at 877-401-5485.

Number of Twitter Followers – What’s The Secret Sauce?

We have a family member who is always beating his chest about how his Twitter account is “fan based” and then chastising everyone else whose isn’t. What does it mean to be “fan based” and does it even matter?

Being “fan based” isn’t a widely used term, but he’s talking about having more people following him than he follows back. A good example of this is Dr. Oz who has 3.6 million followers but is only following 80.  You will find that many “verified” accounts (designated by the blue check mark to notate authenticity) will unfortunately be unbalanced like this. We say “unfortunately” because we believe the best social media should be open and transparent, instead of closed and unapproachable, or else why bother, right?!

Dr OZ Twitter

SO… what is the right number of Twitter followers?

Actually the answer is better suited to “What is the right ratio”? Most experts agree, you should try to keep your account as close to 1:1 followers to following as possible.

TOOLS

There are lots of free tools to help you manage your this aspect of your Twitter account. One we like to employ now and again is FriendOrFollow.com.

Friend or Follow

This tool quickly shows you who on Twitter you are following that is not following you back. If you have hit Twitter’s imposed limit on how people you can follow (which kicks in at the 2000 mark), a trip over to Friend or Follow to clean up your account is probably in order. On the “Following” tab we like to sort by “last tweet” and then click to the last page to start un-following accounts who haven’t tweeted in a while, (or ever in some cases).

NUMBERS

If you insist of talking about numbers, it is widely believed that QUALITY is far superior to QUANTITY. So (please!) don’t fall for the ads telling you to buy 1,000 fans for $15 (or any amount of money). As with all social media channels, you want to build up your followers with people who are most likely to buy and/or recommend your products or services.

Here is a good example of why:

Pizzicato framed

Let’s pretend you own a pizzeria in Encinitas, California (this is my favorite) and you want to do a mass coupon mailing to get more new business. You see an offer to buy a list of 20,000 names and addresses for just $50. Sound good? Well, if the names and addresses are for people who live in Thailand, London, and Miami, how effective will your coupon redemption be? Do you think you will get even one coupon redeemed? Okay. That’s why you don’t buy Twitter (or any other social media followers). Grow your fans and followers organically.

*For more on Twitter’s Guidelines on Followers, click here or follow the URL below.

https://support.twitter.com/articles/68916-following-rules-and-best-practices

Almost 27k Shares? How NorthWest Music Scene Did It.

guitar image northwest music scene screen facebook post capture
click to view larger image

 

WOW — this Facebook post from NorthWest Music Scene blew us away. Okay – almost 1,000 likes is nice (2.3% engagement rate), but not crazy considering they have over 42k fans. Look at the number of shares they have gotten (so far)? 26,290! That number represents close to 62% of their FB fans.*

Now, I don’t have an answer to the guitar question, BUT what I DO find interesting is the way the NorthWest Music Scene approached this post.

They kept the text down to just 13 words: “Who is your favorite guitar player of all time. This should be interesting.” It’s simple, easy to read as you scroll by, and by saying “this should be interesting” they indicate that they really want to know what you think! Who wouldn’t want to chime in?!

The graphic contains a few key elements:

  • They asked the question on the graphic. This is a great practice. But — this in and of itself is not out of the ordinary or what impressed us.
  • They asked for the share on the graphic. This is a really savvy move for a few reasons: 1.) Most posts have the majority of the words in the text area, versus in the graphic. People don’t always make the time to read a long post, especially from a brand. The graphic is more likely to catch the user’s eye as they scroll down their news feed. 2.) By asking for the “like, share,etc”  in the graphic, they are skirting FB’s new clamp down on “like-baiting” completely. Confused? See this post for the deets.
  • They used a casual phrasing style:  “…see what your friends say” feels really personal and friendly, versus spammy.

Want to share your favorite guitar player of all time? Or just have a comment about the NorthWest Music Scene post? We’d love to hear from you!

*Of course not all 26,290 shares came from their fans. Some were friends of fans who shared the post = viral).

The Perfect Blog Post

There is so much information out there about blogging and what to do to maximize your presence, readership, loyalty, etc. This cool infographic from the bright minds at BlogPros really helps break down the key elements (as an average) from the top 100 blogs.

Now, YOUR audience might not respond to the average article length of 1149 words (we recommend 350-450), but take a read and see what you think. It’s always a good idea to take a fresh approach, test, and see if it works!


Via: blogpros.com

Leave No Stone Unturned… There Might Be LinkedIn Gold Hiding Below

If you are like many small businesses, you might not have LinkedIn on your daily radar. But with over 187 million unique monthly visitors and 2 new members being added every second*, it might be high time to think about the hidden opportunities that exist on this premier networking platform. And with competition at an all-time high, you can’t afford to leave any stone unturned.**

Questions to ask yourself:

Have I updated my personal profile in the last 3 months? 

We recommend looking at it at least quarterly – set it as a recurring event in your Outlook, Gmail, or other calendar. LinkedIn

Have I set up my business page?

This can take some time to do properly (trust us, we have just been working on our page). But it will be well worth your time.

You’ll show up in search results much more frequently and prospective patients can learn all about what your practice offers without ever having to leave the LinkedIn environment.

Studies show that keeping people on the platform they started (versus sending them to your website in a link) in results in longer times spent interacting with your content.

Am I regularly posting updates to my business page, similarly to Facebook and my other social networks? 

Chances are, you aren’t.Years ago LinkedIn’s platform was very limited socially. It was viewed as a living breathing online resume and place to job hunt, but little else.  However, in the past few years they have made a concerted effort to step it up and make the platform a very valuable place to spend your time.

So why not share your great content?

Consider going over to the site a few times per week to share a post (maybe a few from your professional profile and a few from your company page). It all helps in showing the health and vibrancy of your practice to prospective patients (and the search engines love it too).

P.S. Don’t have time to get in there and perform your own routine maintenance check? We’re here to help. Just give us a shout and we’ll take care of it for you.

 

*LinkedIn Stats Source: ExpandedRamblings.com

*The origin of the phrase, “Leave no stone unturned” is interesting. According to WikiAnswers, it “alludes to an ancient Greek legend about a general who buried a large treasure in his tent when he was defeated in battle. Those seeking the treasure consulted the Oracle of Delphi, who advised them to move every stone. The present form dates from the mid-1500s. The actual man who wrote ‘Leave no stone unturned’ was Euripides, an ancient Greek playwright.” Who knew?!

Social Media Marketing World in Sunny San Diego (Our Hometown!)

What better excuse do you need to come visit us, right?

Benefits:

  • it’s our hometown – and you know you miss us
  • we’ve got SUN – nearly always
  • we’ve got FUN – Courtney and I will make it so
  • Aaaand we’ve got the 2nd Annual Social Media Marketing World conference
  • Save $450 when you register by this Friday – October 25th!

Just check out this sweet video…

(if you can’t see it, ‘refresh’ your browser)

Okay… now for the deets (ask your kids)

Join 60+ Social Media Experts at Largest Social Media Marketing Conference

March 26, 27, 28, 2014


Social Media Marketing World 2014 is a conference designed to help you master social media marketing (brought to you by Social Media Examiner). Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day)Michael Hyatt (author of Platform)Jay Baer (author of Youtility)John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies)Mark Schaefer (author of Tao of Twitter)Michael Stelzner(author of Launch)Steve Farber (author of The Radical Leap), Laura Fitton (co-author of Twitter for Dummies), Lee Odden (author of Optimize)Joe Pulizzi (author of Epic Content Marketing)Simon Mainwaring (author of We First)Cliff RavenscraftPat FlynnMarcus Sheridan –just to name a few.

Go here to learn more: http://Ez.com/smmw14

Vegas Cosmetic Surgery Meeting Presentations are Ready

Greetings social butterflies!

You can now view or download our presentations from the Vegas Cosmetic Surgery 2013 Meeting!  Please feel free to contact us if you need clarification on anything. We are always happy to help!

NOTE: With the exceptions of brief quotations – with proper accreditation – no part of these presentations may be used, reproduced or transmitted in any manner whatsoever without written permission from Cosmetic Social Media, the authors. We are happy to have you use these for your own personal use within your practice, but please refrain from changing, dismantling, plagiarizing, or reselling these presentations. Thank you. 🙂

And with that out of the way… here you go…

Here is our Social Media MBA presentation from Saturday, June 29th, 2013

Presentation #2 from Friday, June 29, 2013

Presentation #1 from Friday, June 29, 2013