Tag Archives: Medical Marketing

Wisdom Wednesday Printable

build trust not traffic quote by mark schaefer

I love this quote from one of the awesome speakers we listened to at Social Media Marketing World 2016, Mark Schaefer. It’s particularly important because all too often people get caught up in the numbers – the traffic – the clicks. And while those metrics are certainly important, the ultimate goal is to win and keep customers, right?!

I think most of us would agree based on our own experiences with businesses, brands, and sales people, that trust is a key factor in deciding to buy. So try to keep your eye on the prize instead of on the numbers by building trust with your clients and customers, day in and day out. Then the numbers you want (# of clients!) will follow.

~ Monique / @moniqueramsey

Vegas Cosmetic Surgery and Dermatology Conference 2015

Monique Ramsey Slideshare Channel

I just got home from an intensive week of presenting, connecting, and learning at Vegas Cosmetic Surgery and Dermatology at the Bellagio Hotel and Spa in Las Vegas. Wow… what a whirlwind!

 

My presentations are now uploaded and ready for viewing… so head on over to my slideshare channel and take a look!

Here they are in order of appearance:

Wednesday, June 10th:

Saturday, June 13th:

Sunday, June 14th:

🙂 Happy Learning!

~ Monique

Gen Y Women – How to Effectively Market to Them

millennial women marketing by cosmetic social media

We’re guessing that Generation Y (aka Millennial Women, born after 1980) are a HUGE target audience for your practice. But market to them in the wrong way and you’re sure to lose them.

Forbes came out with an article today which had some excellent insights about this influential group of women.

Article Key Points:

  •  A recent study on Millennial women’s relationship with brands reveals today’s female consumers demand significantly high levels of engagement from brands. Are they getting it? No. This is where brands are ignoring billions of dollars in potential revenue opportunities.”
  • “As a whole, Millennials like to associate themselves with difference-making brands, causes, and trends. The Millennial woman wants to be inspired by the brands she chooses. She seeks engagement with positive brand images that resonate with her, and make her feel good about supporting them.”
  • “Hollow marketing messages don’t work with her; brands that want to attract the attention of the millennial woman need to layer their campaigns with inspirational messages.”
  • “She appreciates brands that make her the “hero.” So make her the hero. According to a recent finding, 67 percent of women “appreciate brands that make [them] the hero vs. themselves [the brand] the hero.”
  • “When it comes to engaging Millennial women, brands that talk about themselves won’t cut it.”<< note that last part! 

Despite our (sometimes nagging) insistence for our clients (and anyone who will listen, actually) to focus on their customer instead of themselves, many clients refuse to let go of old marketing messages.  Well, maybe now that Forbes is saying it too, businesses might listen (we can only hope).

Full article here.

Three Things That Make a Great Pin on Pinterest

pinterest
Pinterest studied over 100,000 pins to see which ones were the most effective. They found that the best pins have three things in common.

Great pins are:

  • Helpful: People like to gain knowledge about a topic – make your pins informative. Click here for an example of a helpful pin.
  • Beautiful: We know that the cosmetic patient is very interested in beauty so this one is important! Big beautiful images attract the eye and entice a click! Click here for an example of a beautiful pin.
  • Tasteful: Don’t be constantly marketing to them, or have your pins appear spammy (we’ve all seen how this leads to a very quick click to “unfollow all”). Click here for an example of a tasteful pin that relates to what you do but doesn’t “sell”.

Pinterest IconFor more details on their study findings, click here for the Pinterest blog post.

Here is a good quick video on the art of a Pinterest board:

LEARN IN-DEPTH

And for even more great #Pinterest and social media learning opportunities, consider joining me at Social Media Marketing World 2015 here in SUNNY San Diego in just a few weeks time: http://budurl.me/smmw15. If you can’t make it in person, click here to grab a virtual ticket! http://budurl.me/smmwvirtual

Cheers,

Monique

Follow on Twitter: @moniqueramsey on @CosmeticSocial

Follow on Instagram: @moniqueramsey and @CosmeticSocialMedia

 

 

 

 

Number of Twitter Followers – What’s The Secret Sauce?

We have a family member who is always beating his chest about how his Twitter account is “fan based” and then chastising everyone else whose isn’t. What does it mean to be “fan based” and does it even matter?

Being “fan based” isn’t a widely used term, but he’s talking about having more people following him than he follows back. A good example of this is Dr. Oz who has 3.6 million followers but is only following 80.  You will find that many “verified” accounts (designated by the blue check mark to notate authenticity) will unfortunately be unbalanced like this. We say “unfortunately” because we believe the best social media should be open and transparent, instead of closed and unapproachable, or else why bother, right?!

Dr OZ Twitter

SO… what is the right number of Twitter followers?

Actually the answer is better suited to “What is the right ratio”? Most experts agree, you should try to keep your account as close to 1:1 followers to following as possible.

TOOLS

There are lots of free tools to help you manage your this aspect of your Twitter account. One we like to employ now and again is FriendOrFollow.com.

Friend or Follow

This tool quickly shows you who on Twitter you are following that is not following you back. If you have hit Twitter’s imposed limit on how people you can follow (which kicks in at the 2000 mark), a trip over to Friend or Follow to clean up your account is probably in order. On the “Following” tab we like to sort by “last tweet” and then click to the last page to start un-following accounts who haven’t tweeted in a while, (or ever in some cases).

NUMBERS

If you insist of talking about numbers, it is widely believed that QUALITY is far superior to QUANTITY. So (please!) don’t fall for the ads telling you to buy 1,000 fans for $15 (or any amount of money). As with all social media channels, you want to build up your followers with people who are most likely to buy and/or recommend your products or services.

Here is a good example of why:

Pizzicato framed

Let’s pretend you own a pizzeria in Encinitas, California (this is my favorite) and you want to do a mass coupon mailing to get more new business. You see an offer to buy a list of 20,000 names and addresses for just $50. Sound good? Well, if the names and addresses are for people who live in Thailand, London, and Miami, how effective will your coupon redemption be? Do you think you will get even one coupon redeemed? Okay. That’s why you don’t buy Twitter (or any other social media followers). Grow your fans and followers organically.

*For more on Twitter’s Guidelines on Followers, click here or follow the URL below.

https://support.twitter.com/articles/68916-following-rules-and-best-practices

Almost 27k Shares? How NorthWest Music Scene Did It.

guitar image northwest music scene screen facebook post capture
click to view larger image

 

WOW — this Facebook post from NorthWest Music Scene blew us away. Okay – almost 1,000 likes is nice (2.3% engagement rate), but not crazy considering they have over 42k fans. Look at the number of shares they have gotten (so far)? 26,290! That number represents close to 62% of their FB fans.*

Now, I don’t have an answer to the guitar question, BUT what I DO find interesting is the way the NorthWest Music Scene approached this post.

They kept the text down to just 13 words: “Who is your favorite guitar player of all time. This should be interesting.” It’s simple, easy to read as you scroll by, and by saying “this should be interesting” they indicate that they really want to know what you think! Who wouldn’t want to chime in?!

The graphic contains a few key elements:

  • They asked the question on the graphic. This is a great practice. But — this in and of itself is not out of the ordinary or what impressed us.
  • They asked for the share on the graphic. This is a really savvy move for a few reasons: 1.) Most posts have the majority of the words in the text area, versus in the graphic. People don’t always make the time to read a long post, especially from a brand. The graphic is more likely to catch the user’s eye as they scroll down their news feed. 2.) By asking for the “like, share,etc”  in the graphic, they are skirting FB’s new clamp down on “like-baiting” completely. Confused? See this post for the deets.
  • They used a casual phrasing style:  “…see what your friends say” feels really personal and friendly, versus spammy.

Want to share your favorite guitar player of all time? Or just have a comment about the NorthWest Music Scene post? We’d love to hear from you!

*Of course not all 26,290 shares came from their fans. Some were friends of fans who shared the post = viral).

Can You Really Determine the ROI of Anything? Yes.

ROI - The 3 little letters no one can stop talking aboutWhether I’m giving a presentation to hundreds of physicians about social media or speaking one-on-one to a prospective client, I always get the same question: What is the ROI of social media?

It’s a natural question to ask. But before answering, I like to counter with a different question:

What’s the ROI of your nursing staff, or patient coordinator? Your copier? Your waiting room decor and coffee service?

And most of the time I get one of two things: a blank stare, or a harrumph, followed by “Well you can’t put a price on thatIt’s an integral part of the way I do business! Without a phone I can’t communicate!” 

Okay. The point is, you can determine the value of just about anything, social media included. And to prove it, I’m bringing in a heavy hitter to help explain it better than I ever could.

If you haven’t heard of Gary Vaynerchuck (@GaryVee), I want you to get familiar. (See links at end of post.)

Gary has a gift for distilling down any topic to something that is both easy to understand and easy to relate to. This quality makes him a brilliant communicator. He’s funny, quick, offensive to some, and brilliant. He “gets” marketing, and more importantly, the FUTURE of marketing, and for that I love him.

Please take two minutes and click through this great slideshare from Gary. It’s well worth your time and you’ll feel much clearer on the whole ROI topic, I promise.

Gary’s newest best-seller:

What You Should Know About Canada’s New Anti-Spam Law

Are you going to be in compliance with Canada’s new rules anti-spam legislation (CASL) set to launch July 1st?

If you have any doubt, please read this b̶o̶r̶i̶n̶g̶ informative article from the fine folks at Clickz.com. Not to imply the writing is borting, rather, the subject matter. Who loves reading new legislation (or even old legislation for that matter?)

Here are two important take-aways:

  1. You’re going to need to start removing the “Forward to a Friend” button from your emails, as this is not in compliance.
  2. 2) Social media is not spared from this law. You may send a tweet to someone such as “Thank you for following us!” but you cannot say, “Thank you for following us. Enjoy 10% off your next purchase at XYZ MedSpa.”

There is more – and trust me – it’s important stuff. Just have some coffee standing by…

Read the full article here.

(No, really. Read it.)

The Perfect Blog Post

There is so much information out there about blogging and what to do to maximize your presence, readership, loyalty, etc. This cool infographic from the bright minds at BlogPros really helps break down the key elements (as an average) from the top 100 blogs.

Now, YOUR audience might not respond to the average article length of 1149 words (we recommend 350-450), but take a read and see what you think. It’s always a good idea to take a fresh approach, test, and see if it works!


Via: blogpros.com

Leave No Stone Unturned… There Might Be LinkedIn Gold Hiding Below

If you are like many small businesses, you might not have LinkedIn on your daily radar. But with over 187 million unique monthly visitors and 2 new members being added every second*, it might be high time to think about the hidden opportunities that exist on this premier networking platform. And with competition at an all-time high, you can’t afford to leave any stone unturned.**

Questions to ask yourself:

Have I updated my personal profile in the last 3 months? 

We recommend looking at it at least quarterly – set it as a recurring event in your Outlook, Gmail, or other calendar. LinkedIn

Have I set up my business page?

This can take some time to do properly (trust us, we have just been working on our page). But it will be well worth your time.

You’ll show up in search results much more frequently and prospective patients can learn all about what your practice offers without ever having to leave the LinkedIn environment.

Studies show that keeping people on the platform they started (versus sending them to your website in a link) in results in longer times spent interacting with your content.

Am I regularly posting updates to my business page, similarly to Facebook and my other social networks? 

Chances are, you aren’t.Years ago LinkedIn’s platform was very limited socially. It was viewed as a living breathing online resume and place to job hunt, but little else.  However, in the past few years they have made a concerted effort to step it up and make the platform a very valuable place to spend your time.

So why not share your great content?

Consider going over to the site a few times per week to share a post (maybe a few from your professional profile and a few from your company page). It all helps in showing the health and vibrancy of your practice to prospective patients (and the search engines love it too).

P.S. Don’t have time to get in there and perform your own routine maintenance check? We’re here to help. Just give us a shout and we’ll take care of it for you.

 

*LinkedIn Stats Source: ExpandedRamblings.com

*The origin of the phrase, “Leave no stone unturned” is interesting. According to WikiAnswers, it “alludes to an ancient Greek legend about a general who buried a large treasure in his tent when he was defeated in battle. Those seeking the treasure consulted the Oracle of Delphi, who advised them to move every stone. The present form dates from the mid-1500s. The actual man who wrote ‘Leave no stone unturned’ was Euripides, an ancient Greek playwright.” Who knew?!