Tag Archives: news feed algorithm

Three NO-NO’s in Facebook’s New News Feed Rules

someecards.com - ...and then King Zuckerberg killed all the Memes and banished Like Baiting forever.

Did you see the latest from the Facebook News Room? If you didn’t, don’t beat yourself up – there is seemingly a new change every week and we are on top of it for you!

Facebook announced that, starting today, they will decrease the instances of 3 types of posts being placed in your News Feed (*link to article is below). Here they are…

Like Baiting Post Example from FacebookLike Baiting:

The first type of post is what they refer to as “Like Baiting”. This is when the poster is asking for the reader to perform an action, such as “like”, “share” or “comment”. Strangely enough, these things have always been ENCOURAGED to get more engagement on your posts. But as usual, leave it to a few SPAMMY people to ruin the party for everyone. Facebook specifically states,

“This update will not impact Pages that are genuinely trying to encourage discussion among their fans, and focuses initially on Pages that frequently post explicitly asking for Likes, Comments and Shares.”

Since they say “initially” (meaning they might just broaden this penalty), we recommend keeping these types of posts to a minimum.

Frequently Circulated Content:

meme example

So… here’s the funny part. When something is extremely popular, it goes viral, and more people tend to share it. Share it a lot. BUT now Facebook would rather you not see quite so much of that sort of content. You know, you might lose brain cells. Instead, maybe they would rather you go watch TV or play a few more minutes of Candy Crush Saga.

Since it’s a little hard to know exactly which popular content will be “de-emphasized” by Zuck and friends, we recommend keeping your content (relatively) unique.

Spammy Links:

Spammy links are defined by Facebook as using, “inaccurate language or formatting to try and trick people into clicking through to a website that contains only ads or a combination of frequently circulated content and ads.”  So you might think  you are being taken to a fabulous beauty site with tips on must try lipstick shades for spring, but instead you are directed to some weird discount travel website.

The Bad News: 

The bad news, in our opinion, is the same as usual — we have no idea HOW Facebook intends to “de-emphasize” the content!

  • Will non-spammy links that use a link shortener for tracking and analytics purposes (like we use here at CSM) be considered in some way spammy in their eyes?
  • Can you ever ask for people to “share” a post without being penalized?
  • Can you upload this and still get away with it?

In Facebook’s typical style of keeping the News Feed Algorithm close to the vest, we don’t really know the answers at this point.  What recommend that you do is continue to look at the insights on a per post basis (which we do for all our clients) to see how certain posts are faring with reach, engagement, etc. and adjust accordingly.

The Good News: 

Facebook said this, which is encouraging:

“The vast majority of publishers on Facebook are not posting feed spam so they should not be negatively impacted by these changes, and, if anything, may see a very small increase in News Feed distribution.”

So we’ll have to see…  Please let us know if you have any insights as you see this latest change rolled out. We’d love to hear from you!

* Source article: Click here

Facebook’s New Content Standards

You may have been reading about Facebook’s change to the news feed algorithm (yes, again) and the subsequent decline in eyeballs on posts for many brands.*

It underscores two things that we have always recommended:**

  1. Don’t rely on any one source for all of your marketing. Yes that may seem trite and oversimplified, but really – there has to be a strategy in place that takes a holistic view on client acquisition and retention.
  2. Make sure you are consistently putting out good, quality content that’s relevant to your readers.

Now, have we posted silly memes here and there for ourselves and our clients? The answer is yes, of course. 

Why?

Because Facebook’s algorithm rewarded engagement with a post (without as big of an emphasis on content) by making it appear to more of your fans’ news feeds (= more eyeballs). Said another way, the more likes, clicks, comments, and shares your post got (especially in the first few hours) the more frequently Facebook would serve it up to your fans. Therefore, posting content that was funny or a hot topic to generate a higher engagement rate was encouraged by Facebook. As the Salon.com article points out, it’s really no different from how SEO experts work on maximizing keywords to show up in search.

And it still is…

However, now they are adding focus on one more important factor: the newsworthiness and quality of the content. As this article by Salon.com states so eloquently, “If Facebook wants to make sure only to highlight high-quality news, then Facebook’s standards of quality suddenly start to matter quite a lot.”

And so should yours…

Thoughts? We’d love to hear yours! Just add it to the comments below!

* Click here to see a great article from Salon.com describing the issue.

**Previous blog posts on the above topics:

Social Media Post Idea Inspiration

How to be a Social Media Content Curating Ninja

5 Biggest Mistakes Doctors Make in Social Media (and What to Do Instead!)