If you have any doubt, please read this b̶o̶r̶i̶n̶g̶ informative article from the fine folks at Clickz.com. Not to imply the writing is borting, rather, the subject matter. Who loves reading new legislation (or even old legislation for that matter?)
Here are two important take-aways:
- You’re going to need to start removing the “Forward to a Friend” button from your emails, as this is not in compliance.
- 2) Social media is not spared from this law. You may send a tweet to someone such as “Thank you for following us!” but you cannot say, “Thank you for following us. Enjoy 10% off your next purchase at XYZ MedSpa.”
There is more – and trust me – it’s important stuff. Just have some coffee standing by…
(No, really. Read it.)