Tag Archives: Social Media for Healthcare

Vegas Cosmetic Surgery and Dermatology Conference 2015

Monique Ramsey Slideshare Channel

I just got home from an intensive week of presenting, connecting, and learning at Vegas Cosmetic Surgery and Dermatology at the Bellagio Hotel and Spa in Las Vegas. Wow… what a whirlwind!

 

My presentations are now uploaded and ready for viewing… so head on over to my slideshare channel and take a look!

Here they are in order of appearance:

Wednesday, June 10th:

Saturday, June 13th:

Sunday, June 14th:

ūüôā Happy Learning!

~ Monique

Silence Truly is Golden

silence is goldne quote brian solisWe’re bombarded from every angle all day, every day, with marketing messages. Every surface (in real life and digitally) is being cluttered with ads. And we hear it over loudspeakers, while watching videos, TV, movies, etc. ¬†I noticed this quite jarringly the other day when I was filling up my car with gas.

The moment I lifted the pump from the holster, the news came on a video screen in the pump housing (and people who know me know I do not watch the news). So as the gas flowed into my car, I tried my best to look away and think of other things. When¬†the pump clicked off, I was startled back into reality. I removed the nozzle¬†from my car, turned around and noted the $51.07 purchase on the digital readout, and then heard these words coming out of the video monitor: “California has a xx% chance* of an earthquake magnitude 8.0 or above in the next 3 years”.*

And I thought to myself, “I did not ask to know that!” I actually felt slightly invaded and mildly irritated at Shell Oil. Aren’t I paying enough for gas that I don’t have to be additionally marketed to while waiting for the pump to do its thing? The pump is already covered in marketing paraphernalia, and the speakers overhead talk about going inside to buy yourself¬†a snack. So, yes, let’s add another layer by adding video.

And you may be thinking, “Monique… you are a marketer. Aren’t you part of the problem?” And yes, while all of us¬†here at Cosmetic Social Media do marketing for a living, we are acutely aware of people’s space. This is especially important¬†in the world of social media. Social is NOT the place to be overly salesy. People are on Facebook and other social platforms to connect¬†with friends, family, acquaintances old and new, organizations, their favorite teams, and yes, brands. They want to have fun, learn a bit, do some research, listen to some cool music, watch a funny video… but they are not there¬†to be bombarded by marketing pitches.

So, make sure you think about things from their¬†perspective the next time you think about posting a “call to action” sales pitch about the latest special you’re offering. Sure, sometimes that’s fine. But think about it: wouldn’t you rather be a positive part of their day by sharing a funny picture that makes them giggle and want to share it with their friends? Your brand name goes right along with that giggle and share, but in a positive way, versus a way that makes them hide your post, unlike your page, or even never buy gas again at your gas station (I’m talkin’ to you,¬†Shell Oil).

For a great #NewYorkTimes article on this topic, and what caused me to create this blog post, click here: http://www.nytimes.com/2015/03/08/opinion/sunday/the-cost-of-paying-attention.html 

*I actually missed what they said the percentage of this √ľberquake is and I don’t want to know. But if you do, I am sure you can Google it. ūüėČ

~ Monique

Follow on Twitter @moniqueramsey and @cosmeticsocial 

Three Things That Make a Great Pin on Pinterest

pinterest
Pinterest studied over 100,000 pins to see which ones were the most effective. They found that the best pins have three things in common.

Great pins are:

  • Helpful: People like to gain knowledge about a topic – make your pins informative. Click here for an example of a helpful pin.
  • Beautiful:¬†We know that the cosmetic patient is very interested in beauty so this one is important! Big beautiful images attract the eye and entice a click! Click here for an example of a beautiful pin.
  • Tasteful: Don’t be constantly marketing to them, or have your pins appear spammy (we’ve all seen how this leads to a very quick click to “unfollow all”). Click here for an example of a tasteful pin that relates to what you do but doesn’t “sell”.

Pinterest IconFor more details on their study findings, click here for the Pinterest blog post.

Here is a good quick video on the art of a Pinterest board:

LEARN IN-DEPTH

And for even more great #Pinterest and social media learning opportunities, consider joining me at Social Media Marketing World 2015 here in SUNNY San Diego in just a few weeks time: http://budurl.me/smmw15. If you can’t make it in person, click here to grab a virtual ticket! http://budurl.me/smmwvirtual

Cheers,

Monique

Follow on Twitter: @moniqueramsey on @CosmeticSocial

Follow on Instagram: @moniqueramsey and @CosmeticSocialMedia

 

 

 

 

Social Decor for Your Office

csm hot tip social decorYou may have seen the ads for My Social Book¬†while scrolling through your Facebook News Feed. I personally have bought 4 of them, each covering a year of my “Facebook life” from 2008-2011. I’m about to order 2012 and it got me to thinking — how great would a social book be for your patient waiting room?! Or even better – one in each exam room! (Note: we don;t make any fees from My Social Book – we just like their product.)

It would accomplish a few things:

  • It would show your commitment to patient communication goes beyond your office walls. With your Facebook page, you have built an online community of friends and fans where fun and interesting interaction happens. Patients love to be a part of that.
  • It would give them something totally unique, fun (and educational) to read while they wait. What a great first impression!
  • It would demonstrate trust. Seeing posts from¬†fans never fails to impress.
  • It would be a great way to gain new followers on Facebook (and any other online networks). Believe it or not, your patients might not know you are active on Facebook, so this will get them motivated to join in the fun.

And put a little framed sign next to the book, and/or a sticker inside the front cover with a URL and QR code so they can like your page right then and there! Here is an example:

Lets Get Social-LJCSC

So there you have it – a little social media decor advice from your favorite social media butterflies! And please share with us your creative ideas for bringing social into your office in the comments below or on our Facebook page!

~ Monique

Number of Twitter Followers – What’s The Secret Sauce?

We have a family member who is always beating his chest about¬†how his Twitter account is “fan based” and then chastising everyone else whose isn’t. What does it mean to be “fan based” and does it even matter?

Being “fan based” isn’t a widely used term, but he’s talking about having more people following him than he follows back. A good example of this is Dr. Oz who has 3.6 million followers but is only following 80. ¬†You will find that many “verified” accounts (designated by the blue check mark to notate authenticity) will unfortunately be unbalanced like this. We say “unfortunately” because we believe the best social media should be open and transparent, instead of closed and unapproachable, or else why bother, right?!

Dr OZ Twitter

SO… what is the right number of Twitter followers?

Actually the answer is better suited to “What is the right ratio”? Most experts agree, you should try to keep your account as close to 1:1 followers to following as possible.

TOOLS

There are lots of free tools to help you manage your this aspect of your Twitter account. One we like to employ now and again is FriendOrFollow.com.

Friend or Follow

This tool quickly shows you who on Twitter you are following that is not following you back. If you have hit Twitter’s imposed limit on how people you can follow (which kicks in at the 2000 mark), a trip over to Friend or Follow to clean up your account is probably in order. On the “Following” tab we like to sort by “last tweet” and then click to the last page to start un-following accounts who haven’t tweeted in a while, (or ever in some cases).

NUMBERS

If you insist of talking about numbers, it is widely believed that QUALITY is far superior to QUANTITY. So (please!) don’t fall for the ads telling you to buy 1,000¬†fans¬†for $15 (or any amount of money). As with all social media channels, you want to build up your followers with people who are most likely to buy and/or recommend your products or services.

Here is a good example of why:

Pizzicato framed

Let’s pretend you own a pizzeria in Encinitas, California (this is my favorite)¬†and you want to do a mass coupon mailing to get more new business. You see an offer to buy a list of 20,000 names and addresses for just $50. Sound good? Well, if the names and addresses are for people who live in Thailand, London, and Miami, how effective will your coupon redemption be? Do you think you will get even one coupon redeemed? Okay. That’s why you don’t buy Twitter (or any other social media followers). Grow your fans and followers organically.

*For more on¬†Twitter’s Guidelines on Followers, click here¬†or follow the URL below.

https://support.twitter.com/articles/68916-following-rules-and-best-practices

Almost 27k Shares? How NorthWest Music Scene Did It.

guitar image northwest music scene screen facebook post capture
click to view larger image

 

WOW — this Facebook post from NorthWest Music Scene blew us away. Okay – almost 1,000 likes is nice (2.3% engagement rate), but not crazy considering they have over 42k fans. Look at the number of shares they have gotten (so far)? 26,290! That number represents close to 62% of their FB fans.*

Now, I don’t have an answer to the guitar question, BUT what I DO find interesting is the way the NorthWest¬†Music Scene approached this post.

They kept the text down to just 13¬†words: “Who is your favorite guitar player of all time. This should be interesting.” It’s simple, easy to read as you scroll by, and by saying “this should be interesting” they indicate that they really want to know what you think! Who wouldn’t want to chime in?!

The graphic contains a few key elements:

  • They asked the question on the graphic. This is a great practice. But — this in and of itself is not out of the ordinary or what impressed us.
  • They¬†asked for the share on the graphic. This is a¬†really savvy move for a few reasons: 1.) Most posts have the majority of the words in the text area, versus in the graphic. People don’t always make the time to read a long post, especially from a brand. The graphic is more likely to catch the user’s eye as they scroll down their news feed. 2.) By¬†asking¬†for the “like, share,etc” ¬†in the graphic,¬†they are¬†skirting FB’s new clamp down on “like-baiting”¬†completely.¬†Confused? See this post for the deets.
  • They used a casual phrasing style:¬† “…see what your friends say” feels really personal and friendly, versus spammy.

Want to share your favorite guitar player of all time? Or just have a comment about the NorthWest Music Scene post? We’d love to hear from you!

*Of course not all 26,290 shares came from their fans. Some were friends of fans who shared the post = viral).

What You Should Know About Canada’s New Anti-Spam Law

Are you going to be in compliance with Canada’s new rules anti-spam legislation (CASL) set to launch July 1st?

If you have any doubt, please read this bŐ∂oŐ∂rŐ∂iŐ∂nŐ∂gŐ∂ informative article¬†from the fine folks at¬†Clickz.com. Not to imply the writing is borting, rather, the subject matter. Who loves reading new legislation (or even old legislation for that matter?)

Here are two important take-aways:

  1. You’re going to need to start removing the “Forward to a Friend” button from your emails, as this is not in compliance.
  2. 2) Social media is not spared from this law. You may send a tweet to someone such as “Thank you for following us!” but you cannot say, “Thank you for following us. Enjoy 10% off your next purchase at XYZ MedSpa.”

There is more – and trust me – it’s important stuff. Just have some coffee standing by…

Read the full article here.

(No, really. Read it.)

My Facebook to Twitter Blunder, Exposed

If there is one thing all of us here at Cosmetic Social Media are, it’s that we are honest. And when we make a blunder, even when it is unintentional, we want to let you know so you won’t make it too.

THE BLUNDER:

This morning, I went into my Twitter feed on Hootsuite and noticed a message in my personal account. Twitter user @eddieanne alerted me to the fact that something wonky was happening in my twitter feed – it was seemingly replicating messages our of Facebook. If you are on the receiving end of identical tweets flooding your feed all at once, it can be really annoying. Thankfully she took the time to tell me or I may not have noticed this glitch in the Facebook to Twitter auto feed.

¬†As you can see in this screen capture, there were multiple tweets with exactly the same language, but with different URL’s attached linking back to the post. So what was the issue? Was it a random social media technical difficulty (common) or something more?

THE CAUSE:

What actually caused this was the upload of a photo album to my profile. I was on my iPhone and created an album for the Fish Tacos for Firefighters event that I had volunteered with the night before. You can select up to 30 photos at a time to go into a particular album. This was my second upload of 30 photos and I gave the description “More photos” to the group of them.

What Facebook did was to treat all 30 photos as their own unique individual post, which, in a way they are because each photo has its own URL.  BUT the photos only show up in your Facebook feed as one post Рnamely, that you added photos to a photo album. Because of the unique URL assigned by Facebook to each photo, this triggered 30 separate tweets to got out to Twitter.  I thought it would treat the whole album as one post Рthus one tweet. Wrong.

LESSONS LEARNED:

* Be careful when hooking up your Facebook  to Twitter feed. Either temporarily disable this function before uploading a group of photos, or turn it off completely and post to Twitter manually every time.

* If you see something weird going on, be like¬†@eddieanne¬†and let the person know. It’s nice twitter etiquette to bring it to their attention!

SIDE NOTE:

There are a lot of people who don’t believe it’s good practice to auto post from Facebook to Twitter. I, however, think it’s okay for this reason: In an ideal world, sure, re-craft every post to be the perfect tweet. But if you are posting one to three times a day on Facebook, those few Facebook post tweets are really not going to negatively impact your Twitter profile. As long as you are taking the time to be in Twitter for the vast majority of your Twitter engagement, then I don’t see using the auto-post feature as a problem.

That being said, make sure that you DO NOT have your Twitter posts auto-feeding into Facebook. Since Twitter is a fast-paced social platform, you are going to have many, many more tweets/posts per day. If you had all of this activity auto-posting into the slower, more leisurely pace of Facebook, you’ll most likely get hidden from the news feed by your friends and fans. In other words, people would “hide” your updates, or un-follow you entirely, due to frequent 140 character messages from you flooding their News Feed.

 

 

 

Contests: The Good, The Bad, and The Ugly

We run across a LOT of contests in our day-to-day travels around the web and social media platforms.

THE GOOD:¬†Contests are a¬†terrific way to build up your audience with new fans and encourage engagement among your current fans. They get people excited – after all, who doesn’t love to win something?! So, do we love contests? Absolutely! … But what we really love are¬†good contests. Read on for some tips…

THE BAD: We see some of the same mistakes being made over and over again. If you have not thoroughly thought out and tested your contest, more than likely you will have one (or more) of the following errors:

  • Incongruity With Goal: What is your goal? Make sure your contest will help get to your goal. For example, if you want to gain followers and get some traction on your new¬†Pinterest account, then a Pin-to-Win contest is a great choice. However, if you are trying to drive traffic to your new blog and get more blog subscribers, a Pin-to-Win, although fun, will not be aligned with your goal.
  • Unclear Instructions:¬†Ask this: Is it easy for the entrant to understand the entire entry process? When you have worked a long time on developing ¬†your contest, it seems perfectly obvious to you¬†about how to enter. BUT to that first time reader, it might not be so easy to understand. So get someone who has no idea about your contest and have them walk (click) through each step and give you feedback.
  • No Start and Stop Date: This might seem obvious, but surprisingly there are many contests where there is no end date listed. How likely would you be to enter a contest where there is no clear statement of when or if the prize winner will be determined?
  • Mis-Matched Themes:¬†For instance– a contest from a Med Spa to win a free facial that asks people to share a photo of their favorite pair of blue jeans. It just makes no sense. Especially if your business has nothing to do with fashion. Try to think of an over-arching theme and use it to the fullest. One example we saw recently was a Pin-to-Win contest to launch Sarah Jessica Parker’s (#SJP) new shoe line in Nordstrom. It was called “A Day in Her Shoes” and they asked people to pick shoes from the new collection, pin them on a dedicated board, and then show on an interactive Pinterest map where they might wear said pair of shoes. Now that’s great theme execution! It got people to check out her line of shoes, consider where they might wear them, and interact with the brand both on Pinterest and on the Nordstrom website (where, coincidentally, you can buy that pretty pair of #SJP Mary Janes you just pinned).
  • Work-to-Prize Ratio is Out of Whack: If your prize is $5 Starbucks gift card, don’t ask the contestants to write a 500 word essay on why they love your business, make them give you all of their contact info, sign a bunch of disclosures, upload the essay to a special site, and get their friends to vote on their story for the next three weeks. It’s just too much work for too little of a pay-off. ¬†But, if your prize is round-trip airfare to Hawaii, then yes, asking for a little elbow grease from the contestant is certainly understandable. And believe us, they will do a lot for a good prize!
  • Clunky Interface: A frictionless user experience is an important key to a successful promotion. Make sure you are using an interface that works well on the customer-facing side, but also give you great data on the backside. We have used quite a few of the top apps over the years (Wildfire by Google, WooBox, Northsocial by Vocus, Votigo, Rafflecopter, etc.) and are happy to make a recommendation in this area.
  • Mobile¬†Incompatibility, Spelling Errors, and Broken Links, oh my:¬†Please, do a spell check and make sure more than one person tests the links. And that goes for testing using multiple browsers and using both desktop and mobile! If your contest is not compatible on a mobile device, it will not be successful. Period. Most of the good (paid) apps mentioned above will work on a mobile device.

THE UGLY: The above items are pretty bad. But here are a few more items that are huge no-no’s:

  • Contest Rules, Terms and Conditions:¬†You have to take a bit of time and make sure that your contest meets federal, state, and local¬†laws. A good place to check and make sure you are not doing something illegal is the FTC. The Federal Trade Commission oversees contests and protects consumers – check out ¬†http://www.ftc.gov. Also we found this helpful¬†article from the Small Business Administration (SBA) on how to keep yourself out of trouble:¬†click here. Make sure your terms and conditions are thorough. One great way to see if yours are up to snuff is to take a look at what other big brands are doing. Look at their terms and conditions and use as a framework as you draft yours. Finally, make sure you run your contest rules, terms and conditions by your attorney to be extra sure you are covered in case someone has a complaint.
  • Branding: If you want people to follow and interact with your business, you have to make them proud to do so. This is where branding comes in. Does your contest look and feel like your business? Have you taken the time to have a beautiful and coherent graphic design applied? And most importantly in the era of social media – will they be proud to share your contest with their friends? Only promotions that have a professional look and feel are the ones that get passed along on a viral level.
Questions? We are always happy to help. And if you are thinking of running a contest and would like some assistance, we are more than ready to be of service. (877) 401-5485 or info@cosmeticsocialmedia.com.

 

Social Media Mini Boot Camp 2014

I just returned from the American Academy of Cosmetic Surgery (AACS) Annual Meeting Meeting in Hollywood, Florida where I gave a power-packed talk on the 12 things you need to do in 2014 for social media success.

Now, my talk presumes you are ALREADY doing some social media and relationship marketing to increase your online visibility. If you have not yet taken a dip in the social media pool, I highly recommend you start. (And if you need help, you can always ask!)

Here is the slide deck I presented – so take a look, make some notes, and even download if you so choose. All of us here at Cosmetic Social Media are here to help you make the best possible online impression.

To see our other presentations, check out our SlideShare channel!

Here are links to your recommended reading this year: