We here at Cosmetic Social Media are so honored to have won this award for our social media services on behalf of the San Diego Crew Classic. The Crew Classic is our community service client – so 100% free. We especially want to thank our amazing volunteers on this special project, Barbara Beran, John Ramsey, and Julia Ramsey (yes, they are related, wink!). Their lightening-fast fingers tweeted and posted up a storm, creating a spark and energy that was a fabulous addition to the 40th Anniversary Regatta.
And if you don’t know much about the San Diego Crew Classic, it is an incredible San Diego event. If you are lucky enough to live nearby, be sure to check it out next April 5 & 6, 2014 on beautiful Mission Bay. They have over 4,400 rowers and over 25,000 attendees during the weekend event. They are going into their 41st year of highlighting the best collegiate, juniors, and masters rowers in the country.
The San Diego Crew Classic is definitely living up to its name as America’s Premier Spring Regatta, now online as well as on the water.
I read a Facebook post today from my friend Jamey Ice, a member of the band Green River Ordinance (and if you haven’t heard of them… you need to get to iTunes and pick up their new album Out of My Hands and follow them on Twitter @GRO. Anyway… he was headed on an American Airlines flight to FL and was lamenting that itwasn’t Southwest Airlines.
So… what does Southwest do that others don’t?
I was fortunate enough to attend the Center for Services Leadership’s annual Compete through Service Symposium a few weeks ago and Dave Ridley, the Senior Vice President of Marketing and Revenue Management, at Southwest Airlines, was a featured speaker.
Dave summed up the motto of Southwest Airlines in three words… “cheap and cheerful”. It’s really all you need to know… (well, assuming safety is a given!). But in my vast experience traveling on Southwest, their motto is consistent with their actions (they walk the talk). Have you ever encountered a Southwest team member who was rude or grumpy? I haven’t.
Dave also talked about the company culture… all employees have a sphere of influence. They are all empowered to deliver superior service. But Dave…” how do you get employees who do this? ”
Three ways… Southwest:
Hire great people
Put people first
Lead them well and no BS (meaning “Big Shot” leadership)
He also emphasized three things that all Southwest employees need to have:
A warrior spirit (being innovative and creative)
A servant’s heart
A fun-loving attitude
I think Southwest has it right… and I try to embody these last 3 principals in my everyday life. Do you? I think any company who does has a huge wing up on their competition!