Tag Archives: twitter

Simply the Best

YOU ARE SIMPLY THE best courtney

Today we are celebrating Courtney’s 5th Anniversary with Cosmetic Social Media! Wow… how time flies!

Courtney is as solid as they come, and we could not be where we are without her loyalty, tenacity, fierce wordsmithing, and stellar social media skills.

And to give you an idea of just how amazing she is, we’ve done some math (which we never enjoy – so this should prove how much we love her): 

  • 22,500 Facebook posts
  • 68,750 tweets
  • 8,750 Pinterest pins
  • 2,750 Instagram pics
  • 3,750 Google+ posts
  • 67,500 Unique Short-link clicks
  • and ‪#‎toomanyhashtagstocount‬.

See?! She’s‪#‎simplythebest‬!

Number of Twitter Followers – What’s The Secret Sauce?

We have a family member who is always beating his chest about how his Twitter account is “fan based” and then chastising everyone else whose isn’t. What does it mean to be “fan based” and does it even matter?

Being “fan based” isn’t a widely used term, but he’s talking about having more people following him than he follows back. A good example of this is Dr. Oz who has 3.6 million followers but is only following 80.  You will find that many “verified” accounts (designated by the blue check mark to notate authenticity) will unfortunately be unbalanced like this. We say “unfortunately” because we believe the best social media should be open and transparent, instead of closed and unapproachable, or else why bother, right?!

Dr OZ Twitter

SO… what is the right number of Twitter followers?

Actually the answer is better suited to “What is the right ratio”? Most experts agree, you should try to keep your account as close to 1:1 followers to following as possible.

TOOLS

There are lots of free tools to help you manage your this aspect of your Twitter account. One we like to employ now and again is FriendOrFollow.com.

Friend or Follow

This tool quickly shows you who on Twitter you are following that is not following you back. If you have hit Twitter’s imposed limit on how people you can follow (which kicks in at the 2000 mark), a trip over to Friend or Follow to clean up your account is probably in order. On the “Following” tab we like to sort by “last tweet” and then click to the last page to start un-following accounts who haven’t tweeted in a while, (or ever in some cases).

NUMBERS

If you insist of talking about numbers, it is widely believed that QUALITY is far superior to QUANTITY. So (please!) don’t fall for the ads telling you to buy 1,000 fans for $15 (or any amount of money). As with all social media channels, you want to build up your followers with people who are most likely to buy and/or recommend your products or services.

Here is a good example of why:

Pizzicato framed

Let’s pretend you own a pizzeria in Encinitas, California (this is my favorite) and you want to do a mass coupon mailing to get more new business. You see an offer to buy a list of 20,000 names and addresses for just $50. Sound good? Well, if the names and addresses are for people who live in Thailand, London, and Miami, how effective will your coupon redemption be? Do you think you will get even one coupon redeemed? Okay. That’s why you don’t buy Twitter (or any other social media followers). Grow your fans and followers organically.

*For more on Twitter’s Guidelines on Followers, click here or follow the URL below.

https://support.twitter.com/articles/68916-following-rules-and-best-practices

My Facebook to Twitter Blunder, Exposed

If there is one thing all of us here at Cosmetic Social Media are, it’s that we are honest. And when we make a blunder, even when it is unintentional, we want to let you know so you won’t make it too.

THE BLUNDER:

This morning, I went into my Twitter feed on Hootsuite and noticed a message in my personal account. Twitter user @eddieanne alerted me to the fact that something wonky was happening in my twitter feed – it was seemingly replicating messages our of Facebook. If you are on the receiving end of identical tweets flooding your feed all at once, it can be really annoying. Thankfully she took the time to tell me or I may not have noticed this glitch in the Facebook to Twitter auto feed.

 As you can see in this screen capture, there were multiple tweets with exactly the same language, but with different URL’s attached linking back to the post. So what was the issue? Was it a random social media technical difficulty (common) or something more?

THE CAUSE:

What actually caused this was the upload of a photo album to my profile. I was on my iPhone and created an album for the Fish Tacos for Firefighters event that I had volunteered with the night before. You can select up to 30 photos at a time to go into a particular album. This was my second upload of 30 photos and I gave the description “More photos” to the group of them.

What Facebook did was to treat all 30 photos as their own unique individual post, which, in a way they are because each photo has its own URL.  BUT the photos only show up in your Facebook feed as one post – namely, that you added photos to a photo album. Because of the unique URL assigned by Facebook to each photo, this triggered 30 separate tweets to got out to Twitter.  I thought it would treat the whole album as one post – thus one tweet. Wrong.

LESSONS LEARNED:

* Be careful when hooking up your Facebook  to Twitter feed. Either temporarily disable this function before uploading a group of photos, or turn it off completely and post to Twitter manually every time.

* If you see something weird going on, be like @eddieanne and let the person know. It’s nice twitter etiquette to bring it to their attention!

SIDE NOTE:

There are a lot of people who don’t believe it’s good practice to auto post from Facebook to Twitter. I, however, think it’s okay for this reason: In an ideal world, sure, re-craft every post to be the perfect tweet. But if you are posting one to three times a day on Facebook, those few Facebook post tweets are really not going to negatively impact your Twitter profile. As long as you are taking the time to be in Twitter for the vast majority of your Twitter engagement, then I don’t see using the auto-post feature as a problem.

That being said, make sure that you DO NOT have your Twitter posts auto-feeding into Facebook. Since Twitter is a fast-paced social platform, you are going to have many, many more tweets/posts per day. If you had all of this activity auto-posting into the slower, more leisurely pace of Facebook, you’ll most likely get hidden from the news feed by your friends and fans. In other words, people would “hide” your updates, or un-follow you entirely, due to frequent 140 character messages from you flooding their News Feed.

 

 

 

Social Media Mini Boot Camp 2014

I just returned from the American Academy of Cosmetic Surgery (AACS) Annual Meeting Meeting in Hollywood, Florida where I gave a power-packed talk on the 12 things you need to do in 2014 for social media success.

Now, my talk presumes you are ALREADY doing some social media and relationship marketing to increase your online visibility. If you have not yet taken a dip in the social media pool, I highly recommend you start. (And if you need help, you can always ask!)

Here is the slide deck I presented – so take a look, make some notes, and even download if you so choose. All of us here at Cosmetic Social Media are here to help you make the best possible online impression.

To see our other presentations, check out our SlideShare channel!

Here are links to your recommended reading this year:
 

Social Media Offers Opportunity to Connect with Patients Where They Spend Time

2012 is your year to get socialOkay, we understand. You didn’t want to jump in to this “social media” thing in 2009. And who could blame you? Facebook only had a few hundred million subscribers. How many of your patients were realistically playing with this new online toy?

Then came 2010. You thought… gee… 500 million?! Maybe there IS something to this phenomenon. But let’s take a wait and see approach. I don’t have time for this right now anyway.

Next… by late 2011 you found out that 82% of the world’s internet population over the age of 15  log on to a social network. To boot:

Visits to Facebook accounted for one in every seven minutes internet users spent online in October and 75% of all time spent on all social networks. Close to 65%of all smartphone users in the US visited a social network in October; two in five used their mobile device to connect to a social network nearly every day.” -Social Networking Watch

And you thought…hmmm. Maybe after the New Year I should check into this “social media” phenomenon.

Which brings us to today. It’s 2012 and time to start taking digital patient engagement seriously.

You need to connect and interact with your patients where they spend their time. Social media enables your practice valuable (virtual) face time. Think of it as a wonderful opportunity to share new procedures as well as update them on practice news, special offers (always a hit!), and events. By sharing VALUABLE information with your patient base, they will likely be more loyal, visit your practice more frequently, and refer more friends and family.

Top of mind awareness can work wonders.

If you think you are ready to take the leap… let us help. Our expertise is aesthetic medicine and social media. We’ll set you up and manage your daily interactions… leaving you time to do what you do best… treating patients. (800) 401-5485

*Sources:

http://www.facebook.com/press/info.php?timeline

http://www.socialnetworkingwatch.com/all_social_networking_statistics/