Okay, we understand. You didn’t want to jump in to this “social media” thing in 2009. And who could blame you? Facebook only had a few hundred million subscribers. How many of your patients were realistically playing with this new online toy?
Then came 2010. You thought… gee… 500 million?! Maybe there IS something to this phenomenon. But let’s take a wait and see approach. I don’t have time for this right now anyway.
Next… by late 2011 you found out that 82% of the world’s internet population over the age of 15 log on to a social network. To boot:
“Visits to Facebook accounted for one in every seven minutes internet users spent online in October and 75% of all time spent on all social networks. Close to 65%of all smartphone users in the US visited a social network in October; two in five used their mobile device to connect to a social network nearly every day.” -Social Networking Watch
And you thought…hmmm. Maybe after the New Year I should check into this “social media” phenomenon.
Which brings us to today. It’s 2012 and time to start taking digital patient engagement seriously.
You need to connect and interact with your patients where they spend their time. Social media enables your practice valuable (virtual) face time. Think of it as a wonderful opportunity to share new procedures as well as update them on practice news, special offers (always a hit!), and events. By sharing VALUABLE information with your patient base, they will likely be more loyal, visit your practice more frequently, and refer more friends and family.
Top of mind awareness can work wonders.
If you think you are ready to take the leap… let us help. Our expertise is aesthetic medicine and social media. We’ll set you up and manage your daily interactions… leaving you time to do what you do best… treating patients. (800) 401-5485