It’s a natural question to ask. But before answering, I like to counter with a different question:
What’s the ROI of your nursing staff, or patient coordinator? Your copier? Your waiting room decor and coffee service?
And most of the time I get one of two things: a blank stare, or a harrumph, followed by “Well you can’t put a price on that! It’s an integral part of the way I do business! Without a phone I can’t communicate!”
Okay. The point is, you can determine the value of just about anything, social media included. And to prove it, I’m bringing in a heavy hitter to help explain it better than I ever could.
If you haven’t heard of Gary Vaynerchuck (@GaryVee), I want you to get familiar. (See links at end of post.)
Gary has a gift for distilling down any topic to something that is both easy to understand and easy to relate to. This quality makes him a brilliant communicator. He’s funny, quick, offensive to some, and brilliant. He “gets” marketing, and more importantly, the FUTURE of marketing, and for that I love him.
Please take two minutes and click through this great slideshare from Gary. It’s well worth your time and you’ll feel much clearer on the whole ROI topic, I promise.