Category Archives: Google+

Social Media Tips and Best Practices for 2015

Looking to brush up on the latest social media tricks and tips for 2015? Great! Just click through this presentation from #IMCAS Paris 2015*. Enjoy! To view all of our presentations, visit our SlideShare channel: http://www.slideshare.net/moniqueramsey

*IMCAS stands for International Masters Course on Aging Skin and is a wonderful meeting to attend!

Social Media Holiday Cheer: Don’t Skip This Important Branding Detail

Let CSM create branded Facebook, Twitter, and Google+ cover photos for you this holiday season!

You might be decorating your office, sending out holiday cards, or having a Holiday Open House for your clients. But have you thought about how you’re going to celebrate the season on your social media channels?

Your branding affects the way clients view your business and differentiates you from your competitors, and social media is no exception.

Help your clients learn about your holiday and New Year specials with a pack of custom cover art. Our Creative Director Marnie will help you project the perfect image for your business this season.

Buy a multi-pack to save 10% to 20% off your entire order!

Facebook Timeline Cover 1 each (May substitute Google+ or Twitter)

Facebook  Timeline Cover 3 Pack (May substitute Google+ or Twitter)

Facebook  Timeline Cover 6 Pack (May substitute Google+ or Twitter)

 

Social Media Mini Boot Camp 2014

I just returned from the American Academy of Cosmetic Surgery (AACS) Annual Meeting Meeting in Hollywood, Florida where I gave a power-packed talk on the 12 things you need to do in 2014 for social media success.

Now, my talk presumes you are ALREADY doing some social media and relationship marketing to increase your online visibility. If you have not yet taken a dip in the social media pool, I highly recommend you start. (And if you need help, you can always ask!)

Here is the slide deck I presented – so take a look, make some notes, and even download if you so choose. All of us here at Cosmetic Social Media are here to help you make the best possible online impression.

To see our other presentations, check out our SlideShare channel!

Here are links to your recommended reading this year:
 

Social Media Marketing World in Sunny San Diego (Our Hometown!)

What better excuse do you need to come visit us, right?

Benefits:

  • it’s our hometown – and you know you miss us
  • we’ve got SUN – nearly always
  • we’ve got FUN – Courtney and I will make it so
  • Aaaand we’ve got the 2nd Annual Social Media Marketing World conference
  • Save $450 when you register by this Friday – October 25th!

Just check out this sweet video…

(if you can’t see it, ‘refresh’ your browser)

Okay… now for the deets (ask your kids)

Join 60+ Social Media Experts at Largest Social Media Marketing Conference

March 26, 27, 28, 2014


Social Media Marketing World 2014 is a conference designed to help you master social media marketing (brought to you by Social Media Examiner). Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day)Michael Hyatt (author of Platform)Jay Baer (author of Youtility)John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies)Mark Schaefer (author of Tao of Twitter)Michael Stelzner(author of Launch)Steve Farber (author of The Radical Leap), Laura Fitton (co-author of Twitter for Dummies), Lee Odden (author of Optimize)Joe Pulizzi (author of Epic Content Marketing)Simon Mainwaring (author of We First)Cliff RavenscraftPat FlynnMarcus Sheridan –just to name a few.

Go here to learn more: http://Ez.com/smmw14

Vegas Cosmetic Surgery Meeting Presentations are Ready

Greetings social butterflies!

You can now view or download our presentations from the Vegas Cosmetic Surgery 2013 Meeting!  Please feel free to contact us if you need clarification on anything. We are always happy to help!

NOTE: With the exceptions of brief quotations – with proper accreditation – no part of these presentations may be used, reproduced or transmitted in any manner whatsoever without written permission from Cosmetic Social Media, the authors. We are happy to have you use these for your own personal use within your practice, but please refrain from changing, dismantling, plagiarizing, or reselling these presentations. Thank you. 🙂

And with that out of the way… here you go…

Here is our Social Media MBA presentation from Saturday, June 29th, 2013

Presentation #2 from Friday, June 29, 2013

Presentation #1 from Friday, June 29, 2013

Think You Can Skip Facebook? Think Again…

A few days ago MediBeauty.biz editor, Tom Seery (who I love, by the way), put up a blog post entitled, “Doctors Don’t Need to Be on Facebook (and other good news)“. First let me way – that is a BRILLIANT title! Seriously, who wouldn’t click on this!?  But regardless of the genius title, I think there are a few flaws, so I sat down to give my thoughts…

Here is my response:

“Interesting points here Tom. I think the waters are being muddied in your article, however.  By saying “You don’t need to be on Facebook” I believe you are actually doing them a big disservice.  And I don’t say this because it’s what I do for a living – I say it as a former practice administrator who spent 20 years in plastic surgery management and marketing.  I know from firsthand experience how much of a difference it made in our practice’s patient retention, loyalty to our brand, repeat business, community awareness, and last but not least, referrals.

Now, should physicians THEMSELVES be on Facebook? The answer is yes, if they want to, but for their personal profile for friends and family *only*. These guidelines were set forth by the American Medical Association in late 2010 so this is not new news.  However, whether or not the physician wants a personal profile is less important than the PRACTICE having a page.

Implementing a practice Facebook page (and this goes for all social media platforms) opens an online channel for your practice/brand to engage with current patients, their friends (most likely to buy), and prospective clients on a daily basis. If you think about it, you cannot do this any other way.

I believe RealSelf offers surgeons a wonderful platform to show their expertise and let the patients “get to know them”.  Social media platforms such as Facebook, Twitter, Google+, Pinterest, Instagram, and Foursquare, all provide additional touchpoint opportunities. With Facebook’s Graph Search implications (see this blog post for more) and the strong SEO benefits of social media in general, it’s more important than ever to be active in all channels so you are connecting with this new digitally-connected consumer.

We have become a culture of sharing. The connected consumer shares everything – how they feel about you, your brand, your products, and your service. It used to be a happy customer tell s one person and an unhappy customer tells ten. NOW – that same customer can tell hundreds or thousands the good and the bad with one touch of her finger – and 70% of consumers will believe her!  This is the shift from word of mouth being “one-to-one “ to “one-to-many” and is why social media is not a “nice to have”- it’s expected.

Remember, Facebook is not a marketing platform, but rather another communication platform, similar to the telephone, email, or RealSelf) but the beauty of it is that you engage with patients where they are spending time (and on their terms).  Your updates have to be relevant and engaging to be worthy of a like, share, re-tweet, re-pin, etc.

As for the results you found on whether or not social brings new patient activity, I would question how these practices conducted and measured their social media efforts (see: this blog post about Dark Social Media). All too often the practice sets up a page and leaves it to wither and die by not updating on a regular basis (and losing out on Facebook’s EdgeRank algorithm for getting seen in the news feed), not engaging when patients comment, or flooding the stream with marketing posts. The saddest part is how many 3rd party providers don’t “get” social media either. So MD’s might be spending good money with so called experts who don’t understand the nuances of social and therefore implement the wrong strategy.

Social media is relationship marketing. Brian Solis, global new media thought leader called social, “The new cost of doing business. In an era of connected consumerism, to earn customer attention, trust, and loyalty is a cost and an investment in relevance and relationships.” (Click here for info about the new empowered customer)

 

 

How to be a Social Media Content Curating Ninja

Part 2 of a 2 Part Series

(Read Part 1 here)

If you read Part 1 of this series, you know WHO you’re creating content for and WHAT she might find relevant.  Next, let’s look for sources to inspire you… get the creative juices flowing.

 

Media: What’s trending in the news oftentimes makes interesting (and timely!) content. Piggyback onto trends and ride the viral wave as your readers share this “hot topic” with their friends. Just remember to keep it relevant. For instance, a recent news story reported that Kim Kardashian’s boyfriend du jour forbid her to get Botox.  So, if you are a cosmetic practice who offers Botox to your patients – this might set up a great topic for discussion. And if it gets a little heated, that’s okay. You can remind everyone to keep it civil if need be. And remember to encourage the discussion by posting replies to each person who comments with @ tags. (If you don’t have a clue what we mean by @ tags, click here for a über-fab article from my dear friend, mentor, and relationship marketing expert, Mari Smith).

Blogs & eNewsletters: Subscribe to lots and lots of blogs and eblasts. You can get great ideas from topics posted by WebMD, EverydayHealth, KevinMD (aka “Social Media’s Leading Physician”), and many others. Read what they have to say and you’re very likely to have at least one light bulb go off. Then take that topic and tweak it to suit your audience (remember the importance of relevance). You can also get great ideas from your society newsletters (ASPS, ASAPS, AACS, AAD, NSOCP, etc). Plus don’t forget about your consumer-facing publication(s) and websites – such as RealSelf and ProjectBeauty.

Google Alerts: If you don’t know what a Google Alert is click here. You might already have some alerts set up with your practice name, physician name, etc., but do you have alerts on topics such as breast augmentation news, Botox, celebrity plastic surgery, etc.? The possibilities are endless (really!) and you can choose the alerts to come to you as they happen or once per day, week, etc.

Use the Twitter Search Function

Twitter # Search: One of the coolest ninja tricks on Twitter is the search feature. You can search on any key word you want (ex: #CosmeticSurgery) and see what’s being discussed in real time! You can jump into the conversation and/or look for great content ideas. Some of the coolest content I’ve found was from using this method. Warning: If you have A.D.D., this might not be the most effective use of your time. It’s really easy to get sidetracked and forget why you came in the first place!

Fashion & Beauty Magazines: Oh my goodness… is there ever a plethora of information here! I have to admit, I got a little carried away recently and subscribed to a bunch of great magazines (and just might need a bigger Post Office Box). BUT, I have gotten my money’s worth already!  Here are a few I subscribe to:

  • Allure
  • Fitness
  • Self
  • Lucky
  • Better Homes & Gardens
  • W
  • InStyle

Google + Search: Just like Twitter, you can use the full power of Google’s search in a much more fun and social environment, Google+. You can search topics and get a whole host of terrific (and trending) info from the web. Think of it like a news feed of posts just on the topic you are interested in. It’s the best – try it out and let us know what you think!

Follow Heavy Hitters (like us!): Just kidding… (well, sort of). We’re just making sure you are still paying attention! But seriously, think of big influences in your specialty and see what they are doing to get ideas.

Books: Stop by your local book store and browse the health, beauty, medical, and humor sections. Here are just a few of my favorite books to draw inspiration from for posts and tweets (click on them to learn more):

IMPORTANT NOTE:  This should go without saying, but we’ve had it done to us plenty, so we’re saying it anyway. “Do not plagiarize (steal) someone else’s content. They worked hard to create it – so give a “hat tip”, denoted by this symbol: to those who gave you the idea  or inspiration (such as  Courtney Romagnoli). Or, if you are introducing a topic and linking or sharing the bulk of the article with little modification, put this symbol to say “via”:  (such as Monique Ramsey”). Read more about using these symbols and the correct ways to attribute content on the Curator’s Code website.

We hope this gives you some inspiration on how to find amazing and relevant content. Do you have other ways you find inspiration for your posts? Share them with us in the comments below!

~ Monique

Social Media Post Idea Inspiration

Part 1 of a 2 Part Series

GREAT BLOG POST IDEASA question we often get asked is, “Where do you find all the great content for your client’s posts?”

At first blush, it seems like an easy enough question to answer. However, we find that to get great content (the kind that gets traction), you need to spend a few minutes to prepare. Think of it in the same way you review the patient’s chart notes and pre-op photos before performing surgery.

STEP ONE: WHO IS YOUR PATIENT?

The first step we do for each client is to learn about the target audience. Let’s say you run cosmetic surgery practice and your typical patient is a female between the ages of 25-65.

STEP TWO: WHAT DOES SHE LIKE?

Next,  think about WHAT she likes – her interests, her goals, her style, etc.  Since she is a cosmetic surgery patient, you can draw certain broad conclusions, such as:

  • Her appearance is very important to her
  • Heath, fitness, and cooking tips would be interesting
  • She may be a bride, new mom, or have a child getting married so think about the topics might be valuable to her during these life events
  • She stays in the know about the latest beauty and cosmetic surgery trends
  • If she is a mom, then she’ll be interested in her kids, so think about incorporating topics that deal with family
  • Is she a business professional who “does it all”? She might appreciate time-saving beauty tips, or ways to make her life easier (simple recipes, etc.).

Also think about the clothes she wears, the magazines she reads, does she travel?  And remember, your practice might have an evolving patient base as time goes on, so be sure to re-evaluate this question every so often. Your patients give you a ton of useful information at each visit – all you have to do is look, listen, and look for trends.

STEP THREE: RELEVANT CONTENT

The above tips should help paint a picture of your typical and/or target patient and will give you clues as to where to look for relevant content. Notice we said “relevant” content.

Think about the massive amount of content you are bombarded with in a given day. What makes you stop and actually READ something? Maybe it’s because it “catches your eye”, makes her laugh, or is pertinent to your life at that moment. Or possibly it was passed on to you by a good friend.

Posting relevant content is probably the most important tip we can give you. If the reader finds it relevant, she’ll find it valuable. When she finds it valuable, she shares it with her network (typically like-minded people who ALSO might be your patients). She’ll re-tweet, “like”, share, forward, Pin, and +1 to her heart’s content, because sharing something of value, also makes her look good to her circle of friends.

In Part Two of our Social Media Inspiration blog post we’ll show you how to be a Content Curating Ninja so you’ll always have great ideas at your fingertips. Stay tuned!

 

To Schedule or Not to Schedule Posts

Today’s tragic shooting at an Aurora, Colorado midnight premiere of “Dark Knight Rises” shows how pre-scheduling and/or outsourcing social media posts can have negative consequences.  Below is a screen shot of a national business who had a very ill-timed, pre-scheduled Facebook post:

Example of a pre-scheduled Facebook post gone wrong
Click to enlarge

Now, we believe that they definitely made the right call in the way they addressed the situation, up-front and honestly. BUT, the only way to avoid something like this (which can really spin out of control in a hurry) is to post LIVE. This is especially true when you link up your social media accounts together (ie. Facebook auto-posts to Twitter, which auto-posts to your LinkedIn account). Then you have a problem to solve on all 3 platforms (see below).

Twitter and Facebook pre-scheduled post example number 2
Click to enlarge

Here at Cosmetic Social Media, we prefer to post live, and from within the platform.* This means that when we make a Facebook post, we post live and while signed into Facebook (instead of using a 3rd party platform such as Tweetdeck, Hootsuite, etc.).  Prior to this past month, Facebook did not have a way to pre-schedule your posts from within their platform. You can do this now using the little clock icon (see graphic below).

Facebook Post Scheduling Icon

All this being said, there are times when pre-scheduling is a very handy tool. You might be traveling or giving a lecture and a pre-planned post can put activity on your page where there would otherwise be none. Just remember, if you do decide to pre-schedule a post, make it something benign such as a lovely quote about beauty or a “Happy Patient Quote of the Day“, so you don’t end up with a PR disaster on your hands.

*Note: We have been known to schedule a post here and there, but we do try to make it a rare exception, not the rule. 😉

5 Biggest Mistakes Doctors Make in Social Media (and What to Do Instead!)

We are excited to bring you our latest blog post for MediBEAUTY.biz, the physician side of the very popular cosmetic surgery consumer site, RealSelf.  In this post, we give you the first 5 mistakes we see being made in social media and what you should be doing instead. But if you know us, surely you know that we couldn’t keep the list to just 5 (and stop calling me Shirley).  Stay tuned because we’re doing a follow-up post next week with a few more faux pas being made and how we suggest handling things instead.

Excerpt:

Here’s a staggering statistic… did you know that 96% of people who like a Facebook page NEVER go back to that brand’s wall?  We’re here to help you avoid the costly social media mistakes and give your fans a reason to show up and engage with your practice.

Whether you are on Facebook, Google+, Twitter, LinkedIn, or just thinking about “going social”, there are some things you’ll want to avoid if you are going to have the best chance for social media success.

Click here for full article.