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Simply the Best

YOU ARE SIMPLY THE best courtney

Today we are celebrating Courtney’s 5th Anniversary with Cosmetic Social Media! Wow… how time flies!

Courtney is as solid as they come, and we could not be where we are without her loyalty, tenacity, fierce wordsmithing, and stellar social media skills.

And to give you an idea of just how amazing she is, we’ve done some math (which we never enjoy – so this should prove how much we love her): 

  • 22,500 Facebook posts
  • 68,750 tweets
  • 8,750 Pinterest pins
  • 2,750 Instagram pics
  • 3,750 Google+ posts
  • 67,500 Unique Short-link clicks
  • and ‪#‎toomanyhashtagstocount‬.

See?! She’s‪#‎simplythebest‬!

Courtney is Amazing

Courtney - Happy 4th Anniversary with Cosmetic Social Media

Today marks Courtney’s 4th year with Cosmetic Social Media. She is BEYOND amazing as evidenced by some quick calculations we made:

4 years and roughly…

  • 18,000 Facebook posts
  • 55,000 Tweets
  • 7,000 Pinterest pins
  • 2,200 Instagram pics
  • 3,000 Google+ posts
  • 54,000 Unique Short-link clicks

It’s nothing short of phenomenal… and so is she. We love her to pieces and know that Cosmetic Social Media would not be the same without her sweet smile, sharp wit, impeccable grammar, endless content ideas, the list goes on and on.

Help us give her a much-deserved round of applause. (And maybe a vacation?!)

~ Monique

Free Thanksgiving Day Candy Bar Printable

candy bar printable

Hi all,

So you are either knee deep in work that needs to be done before you can go over the river and through the woods to Grandmother’s house, or the car has been packed and you are on your way to a very happy Turkey Day.  We at Cosmetic Social Media will be celebrating with family and friends but there’s no sneaking away from your desk when you work in social media – we are here to celebrate with you too!  On that note, to save you some much needed time, we created a festive Thanksgiving Day candy bar printable to give your clients or use as a last-minute hostess gift along with a bottle or two of wine.   All you need to buy is some large (not extra-large) sized candy bars, unwrap the paper wrapper, download the printable, print and cut out the design, wrap it around the bar and adhere with some double stick tape and voila! a personalized gift that will make anyone with a sweet tooth very thankful indeed.

Download the free printable RIGHT HERE!

What are you thankful for this holiday?


Six Scientific Differences (and Facts) Between Blondes and Brunettes

I saw this post from Tim Barbeau, VP of Business Development at Therapeutic Placement Partners, on LinkedIn and thought I HAD to share. Enjoy! 🙂

Here are six little-known differences between blondes and brunettes, from the latest scientific literature:

1. On average, blondes take longer to get ready.

A study conducted in 2009 (with over 3000 participants) found that blondes take 6 minutes longer than their darker-haired counterparts to get ready. Blondes will spend an average of 72 minutes a day on their beauty routine compared to 66 minutes for brunettes.

2. Natural blondes have more hair than natural brunettes.

Natural blondes have approximately 120,000-147,000 hairs, while brunettes have 100,000-120,000. This makes perfect sense, as evolutionary biology tells us that hair evolved partially to protect the scalp from potentially damaging UV rays. As darker hair contains more of the pigment melanin, it naturally provides more of a protective barrier, and hence brunettes needed less hair to serve the same purpose.

3. A man’s preference in a woman’s hair color stems from his own hair color – and life experience.

Although some reports state that Caucasian men generally prefer fair-haired women, an interesting review noted research that brunette men preferred brunette women; blonde men equally preferred blondes and brunettes; and blonde, brunette, and red-headed women all preferred dark-haired men.

Furthermore, research has shown that both men and women are attracted to certain partners based on their intrapersonal interactions with others; that is, if you always had brown-haired friends growing up, but a blonde-haired bully picked on you constantly, you are more likely to stick to brown-haired partners later in life. This gets into a whole lot of psychological and sociological research that is outside of my realm.

4. Blonde waitresses (restaurant servers) earn better tips.

Despite their perceived level of overall attractiveness, blonde waitresses receive higher tips than darker-haired waitresses. In a 2009 survey of 482 waitresses conducted by Cornell University, blondes earned significant higher tips than their brunette counterparts, despite their reported levels of “sexiness”. What ever happened to 15% for standard service and 20% for good service for all?  Hmmm. Moving on.

5. Brunettes are perceived upon first meeting to be more intelligent.

Research has shown that raters perceive women with dark hair to be more intelligent at a first meeting.  The reason for the bias is unknown, but I speculate that it is due to the simple fact that women dye their hair blonde more than any other color. Not only does this mean that there are more blondes than brunettes after a certain age, but this also means that women who spend extra time focused on beauty and their appearance are more likely to be blonde. With that said, there are many incredibly smart blondes out there. (I agree!)

6. When women dye their hair lighter, they feel more fun.

True – when women dye their hair lighter, they have been proven to go out more (3 nights/week for blondes versus 2 for brunettes) and to feel more confident and youthful. Why this phenomenon exists is unknown. Part may be due to societal influences, as the majority of the Hollywood celebrities are blonde. Another theory is that many Caucasian women are born with hair that darkens with age, and so dyeing their hair reverts them to their youth. One additional possibility is that blonde hair is somewhat more forgiving of skin imperfections, which is why most women choose to lighten their hair as they get older.

Although all of the aforementioned information is provided by scientific literature, the bottom line is that this article is just for fun. There are many beautiful and intelligent women who are both blonde and brunette. While each hair color may impart some of its own minor advantages upon a first meeting, the truth of the matter is that, over time, most of these perceived advantages will give way to the time-tested traits of its wearer, like excellent character, honesty, integrity and benevolence.

Calling Dr. Facebook… Your Patient Will See You Now

There are so many thought leaders in the social media world– Mari Smith, Chris Brogan, Guy Kawasaki, Gary Vaynerchuk (aka. Gary Vee), Clara Shih, Brian Solis, Michael Stelzner, to name a few.*  They have authored books on the subject, have active blogs, travel the world speaking and teaching about engaging through social media.

Most of us aren’t going to be the next “Gary Vee” of our industry, but we can take the ideas and passion that each of these thought leaders have and apply it to our own business or industry.

Social Media is about connecting with YOUR group or customer base. I doubt that Gary Vee could talk to patients the same way a physician can, and I KNOW most doctors can’t critique wine like he can (though I’m sure we’d all like to try!). What makes our connections special is that we know each other (sometimes even if only virtually)… there is a trust factor in play. We have given something freely (such as knowledge about a particular subject, help on how to solve a problem, kudos, a laugh…) and we don’t expect anything in return but camaraderie. And when we feel the time is right, we may decide to buy from one of these trusted connections.

I completely agree with those who say it’s not about the numbers.  For me, it’s a quality vs. quantity issue.  How can anyone really “connect” or “engage” on a deep level with 20,000 people?  Or even 5,000?  I’m not here to rain on the parade of people with thousands of followers… it’s OK to have lots of followers.  It just shouldn’t be the be-all-end-all goal.

Instead, your GOAL is to connect on a one-on-one level with:

  • Your current patient base (to encourage repeat business, brand loyalty, and referrals)
  • and with people who are potentially your patients in the future


If you don’t know where to start… ask your patients where they are online using a survey, such as Survey Monkey. Or add it as a question to your new client registration sheet. Once you know the answer, be it Facebook, Twitter, YouTube, Mommy Blogs, LinkedIn, etc. GO THERE AND ENGAGE! It doesn’t matter if you aren’t on MySpace if your average patient is 55 and on Facebook.

Ignore the places that don’t serve your core group. Spend your time wisely and be where your patients are.  And once you are there, make sure they can find you. Use every tool available to promote where you are on social media.  If it’s Facebook, put the links in your email signatures, e-newsletters and e-blasts, on your website, on your blog, on your LinkedIn profile.  And make sure you assign someone to check in daily to keep engaging with your fan-base.

How? What Content? How do you engage these people?

Easy! Give them something of value. Information is still a very valuable commodity. Patients want insight into your world… to feel like a part of your family. For example, if you are a fertility doctor, write a blog or Facebook post about what the latest drug therapies are. Talk about the latest theories, help debunk myths… anything that can help a current or prospective patient get to know you and to learn something they didn’t know before.

Notice how I said, “get to know you”?  Whatever platforms you use in social media, be it Twitter, Facebook or a blog, your posts should be easy to understand, approachable, and friendly. This is not a college lecture paper… this is a cocktail party… and you are here to meet the patient of your dreams.

Are you looking to be the expert? There are so many ways to position yourself as one, but understand that it takes one precious commodity… time.  Social media is a very time-consuming activity.  If you aren’t as busy as you would like to be, then you may have the time to do it yourself.  However, if you already have a jam-packed schedule, then you should think about getting a helper who is familiar with your industry and can talk the language for you. They can be your Practice Ambassador… and you can rely on them to do most of the day-to-day management of your online communities. You might commit to a blog post a week, or whatever your schedule allows so you “keep it real”.  The key here is to find someone who is familiar with what you do so they can get right to work on your behalf. You don’t have time for a long learning curve.

Unless you are a world-renowned physician in your specialty, I suggest connecting locally for the biggest bang. Look at your current practice demographics to see where the bulk of your patients come from and connect accordingly.

If you want to be an expert among your peers, then a platform such as LinkedIn might be right for you. Follow other thought leaders in your field. Make a list of 50 key influencers in your field and connect with them on LinkedIn and other social media platforms.  You want to strategically position yourself as the expert so involve yourself in peer-to-peer networking groups. Check in often and comment on the questions people post. Learn from what they are doing online and see how you may be able to help them achieve more (and vice verse).

The biggest mistake? Getting set up in social media and never paying attention to it. It would be like attending a party and deliberately ignoring everyone there. Or coming to the party and leaving without saying a word to anyone. If your heart isn’t into it, your audience will know and they will gravitate to someone whose is.

*A great list of experts with descriptions and how to follow them is here:

Remember Chumbawamba?

They are a band… one of those one hit wonders.  Their popularity came with a song called Tubthumping (better known by the chorus “I get knocked down, but I get up again… y’aint never gonna keep me down”).  Well, I came across an article today about a man who truly personified the spirit of this lyric… and who is an amazing hero.

Read this young Marine’s story (below) and the next time you feel down, lacking of spirit, like you can’t possibly go on… think of him. Then you know you CAN go on if you want to.  You CAN struggle against an enemy or opponent… and you CAN give it the fight of your life.  He did… and we should all be grateful for his heroism and dedication.  That’s something that we all can strive for.

The Wall Street Journal

U.S. Marine Walks Away From Shot to Helmet in Afghanistan By MICHAEL M. PHILLIPS

MARJAH, Afghanistan—It is hard to know whether Monday was a very bad day or a very good day for Lance Cpl. Andrew Koenig.

On the one hand, he was shot in the head. On the other, the bullet bounced off him.

In one of those rare battlefield miracles, an insurgent sniper hit Lance Cpl. Koenig dead on in the front of his helmet, and he walked away from it with a smile on his face.

Lance Cpl. Andrew Koenig shows the spot on his helmet where a Taliban bullet struck, almost centered, between the eyes.

“I don’t think I could be any luckier than this,” Lance Cpl. Koenig said two hours after the shooting.

Lance Cpl. Koenig’s brush with death came during a day of intense fighting for the Marines of Company B, 1st Battalion, 6th Regiment.

The company had landed by helicopter in the predawn dark on Saturday, launching a major coalition offensive to take Marjah from the Taliban.

The Marines set up an outpost in a former drug lab and roadside-bomb factory and soon found themselves under near-constant attack.

Lance Cpl. Koenig, a lanky 21-year-old with jug-handle ears and a burr of sandy hair, is a designated marksman. His job is to hit the elusive Taliban fighters hiding in the tightly packed neighborhood near the base.

The insurgent sniper hit him first. The Casper, Wyo., native was kneeling on the roof of the one-story outpost, looking for targets.

He was reaching back to his left for his rifle when the sniper’s round slammed into his helmet.

The impact knocked him onto his back.

“I’m hit,” he yelled to his buddy, Lance Cpl. Scott Gabrian, a 21-year-old from St. Louis.

Lance Cpl. Gabrian belly-crawled along the rooftop to his friend’s side. He patted Lance Cpl. Koenig’s body, looking for wounds.

Then he noticed that the plate that usually secures night-vision goggles to the front of Lance Cpl. Koenig’s helmet was missing. In its place was a thumb-deep dent in the hard Kevlar shell.

Lance Cpl. Gabrian slid his hands under his friend’s helmet, looking for an entry wound. “You’re not bleeding,” he assured Lance Cpl. Koenig. “You’re going to be OK.”

Marines took cover after coming under attack during the Marjah offensive Monday.

Lance Cpl. Koenig climbed down the metal ladder and walked to the company aid station to see the Navy corpsman.

The only injury: A small, numb red welt on his forehead, just above his right eye.

He had spent 15 minutes with Doc, as the Marines call the medics, when an insurgent’s rocket-propelled grenade exploded on the rooftop, next to Lance Cpl. Gabrian.

The shock wave left him with a concussion and hearing loss.

He joined Lance Cpl. Koenig at the aid station, where the two friends embraced, their eyes welling.

The men had served together in Afghanistan in 2008, and Lance Cpl. Koenig had survived two blasts from roadside bombs.

“We’ve got each other’s backs,” Lance Cpl. Gabrian said, the explosion still ringing in his ears.

Word of Lance Cpl. Koenig’s close call spread quickly through the outpost, as he emerged from the shock of the experience and walked through the outpost with a Cheshire cat grin.

“He’s alive for a reason,” Tim Coderre, a North Carolina narcotics detective working with the Marines as a consultant, told one of the men. “From a spiritual point of view, that doesn’t happen by accident.”

Gunnery Sgt. Kevin Shelton, whose job is to keep the Marines stocked with food, water and gear, teased the lance corporal for failing to take care of his helmet.

“I need that damaged-gear statement tonight,” Gunnery Sgt. Shelton told Lance Cpl. Koenig. It was understood, however, that Lance Cpl. Koenig would be allowed to keep the helmet as a souvenir.

Gunnery Sgt. Shelton, a 36-year-old veteran from Nashville, said he had never seen a Marine survive a direct shot to the head.

But next to him was Cpl. Christopher Ahrens, who quietly mentioned that two bullets had grazed his helmet the day the Marines attacked Marjah. The same thing, he said, happened to him three times in firefights in Iraq.

Cpl. Ahrens, 26, from Havre de Grace, Md., lifted the camouflaged cloth cover on his helmet, exposing the holes where the bullets had entered and exited.

He turned it over to display the picture card tucked inside, depicting Michael the Archangel stamping on Lucifer’s head. “I don’t need luck,” he said.

After his moment with Lance Cpl. Gabrian, Lance Cpl. Koenig put his dented helmet back on his head and climbed the metal ladder to resume his rooftop duty within an hour of being hit.

“I know any one of these guys would do the same,” he explained. “If they could keep going, they would.”