There is so much information out there about blogging and what to do to maximize your presence, readership, loyalty, etc. This cool infographic from the bright minds at BlogPros really helps break down the key elements (as an average) from the top 100 blogs.
Now, YOUR audience might not respond to the average article length of 1149 words (we recommend 350-450), but take a read and see what you think. It’s always a good idea to take a fresh approach, test, and see if it works!
I just returned from the American Academy of Cosmetic Surgery (AACS) Annual Meeting Meeting in Hollywood, Florida where I gave a power-packed talk on the 12 things you need to do in 2014 for social media success.
Now, my talk presumes you are ALREADY doing some social media and relationship marketing to increase your online visibility. If you have not yet taken a dip in the social media pool, I highly recommend you start. (And if you need help, you can always ask!)
Here is the slide deck I presented – so take a look, make some notes, and even download if you so choose. All of us here at Cosmetic Social Media are here to help you make the best possible online impression.
What better excuse do you need to come visit us, right?
it’s our hometown – and you know you miss us
we’ve got SUN – nearly always
we’ve got FUN – Courtney and I will make it so
Aaaand we’ve got the 2nd Annual Social Media Marketing World conference
Save $450 when you register by this Friday – October 25th!
Just check out this sweet video…
(if you can’t see it, ‘refresh’ your browser)
Okay… now for the deets (ask your kids)
Join 60+ Social Media Experts at Largest Social Media Marketing Conference
March 26, 27, 28, 2014
Social Media Marketing World 2014 is a conference designed to help you master social media marketing (brought to you by Social Media Examiner). Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner(author of Launch), Steve Farber (author of The Radical Leap),Laura Fitton (co-author of Twitter for Dummies), Lee Odden (author of Optimize), Joe Pulizzi (author of Epic Content Marketing), Simon Mainwaring (author of We First), Cliff Ravenscraft, Pat Flynn, Marcus Sheridan –just to name a few.
If you read Part 1 of this series, you know WHO you’re creating content for and WHAT she might find relevant. Next, let’s look for sources to inspire you… get the creative juices flowing.
Media: What’s trending in the news oftentimes makes interesting (and timely!) content. Piggyback onto trends and ride the viral wave as your readers share this “hot topic” with their friends. Just remember to keep it relevant. For instance, a recent news story reported that Kim Kardashian’s boyfriend du jour forbid her to get Botox. So, if you are a cosmetic practice who offers Botox to your patients – this might set up a great topic for discussion. And if it gets a little heated, that’s okay. You can remind everyone to keep it civil if need be. And remember to encourage the discussion by posting replies to each person who comments with @ tags. (If you don’t have a clue what we mean by @ tags, click here for a über-fab article from my dear friend, mentor, and relationship marketing expert, Mari Smith).
Blogs & eNewsletters: Subscribe to lots and lots of blogs and eblasts. You can get great ideas from topics posted by WebMD, EverydayHealth, KevinMD (aka “Social Media’s Leading Physician”), and many others. Read what they have to say and you’re very likely to have at least one light bulb go off. Then take that topic and tweak it to suit your audience (remember the importance of relevance). You can also get great ideas from your society newsletters (ASPS, ASAPS, AACS, AAD, NSOCP, etc). Plus don’t forget about your consumer-facing publication(s) and websites – such as RealSelf and ProjectBeauty.
Google Alerts: If you don’t know what a Google Alert is click here. You might already have some alerts set up with your practice name, physician name, etc., but do you have alerts on topics such as breast augmentation news, Botox, celebrity plastic surgery, etc.? The possibilities are endless (really!) and you can choose the alerts to come to you as they happen or once per day, week, etc.
Twitter # Search: One of the coolest ninja tricks on Twitter is the search feature. You can search on any key word you want (ex: #CosmeticSurgery) and see what’s being discussed in real time! You can jump into the conversation and/or look for great content ideas. Some of the coolest content I’ve found was from using this method. Warning: If you have A.D.D., this might not be the most effective use of your time. It’s really easy to get sidetracked and forget why you came in the first place!
Fashion & Beauty Magazines: Oh my goodness… is there ever a plethora of information here! I have to admit, I got a little carried away recently and subscribed to a bunch of great magazines (and just might need a bigger Post Office Box). BUT, I have gotten my money’s worth already! Here are a few I subscribe to:
Better Homes & Gardens
Google + Search: Just like Twitter, you can use the full power of Google’s search in a much more fun and social environment, Google+. You can search topics and get a whole host of terrific (and trending) info from the web. Think of it like a news feed of posts just on the topic you are interested in. It’s the best – try it out and let us know what you think!
Follow Heavy Hitters (like us!): Just kidding… (well, sort of). We’re just making sure you are still paying attention! But seriously, think of big influences in your specialty and see what they are doing to get ideas.
Books: Stop by your local book store and browse the health, beauty, medical, and humor sections. Here are just a few of my favorite books to draw inspiration from for posts and tweets (click on them to learn more):
IMPORTANT NOTE: This should go without saying, but we’ve had it done to us plenty, so we’re saying it anyway. “Do not plagiarize (steal) someone else’s content. They worked hard to create it – so give a “hat tip”, denoted by this symbol: ↬ to those who gave you the idea or inspiration (such as ↬ Courtney Romagnoli). Or, if you are introducing a topic and linking or sharing the bulk of the article with little modification, put this symbol to say “via”: ᔥ (such as ᔥ Monique Ramsey”). Read more about using these symbols and the correct ways to attribute content on the Curator’s Code website.
We hope this gives you some inspiration on how to find amazing and relevant content. Do you have other ways you find inspiration for your posts? Share them with us in the comments below!
A question we often get asked is, “Where do you find all the great content for your client’s posts?”
At first blush, it seems like an easy enough question to answer. However, we find that to get great content (the kind that gets traction), you need to spend a few minutes to prepare. Think of it in the same way you review the patient’s chart notes and pre-op photos before performing surgery.
STEP ONE: WHO IS YOUR PATIENT?
The first step we do for each client is to learn about the target audience. Let’s say you run cosmetic surgery practice and your typical patient is a female between the ages of 25-65.
STEP TWO: WHAT DOES SHE LIKE?
Next, think about WHAT she likes – her interests, her goals, her style, etc. Since she is a cosmetic surgery patient, you can draw certain broad conclusions, such as:
Her appearance is very important to her
Heath, fitness, and cooking tips would be interesting
She may be a bride, new mom, or have a child getting married so think about the topics might be valuable to her during these life events
She stays in the know about the latest beauty and cosmetic surgery trends
If she is a mom, then she’ll be interested in her kids, so think about incorporating topics that deal with family
Is she a business professional who “does it all”? She might appreciate time-saving beauty tips, or ways to make her life easier (simple recipes, etc.).
Also think about the clothes she wears, the magazines she reads, does she travel? And remember, your practice might have an evolving patient base as time goes on, so be sure to re-evaluate this question every so often. Your patients give you a ton of useful information at each visit – all you have to do is look, listen, and look for trends.
STEP THREE: RELEVANT CONTENT
The above tips should help paint a picture of your typical and/or target patient and will give you clues as to where to look for relevant content. Notice we said “relevant” content.
Think about the massive amount of content you are bombarded with in a given day. What makes you stop and actually READ something? Maybe it’s because it “catches your eye”, makes her laugh, or is pertinent to your life at that moment. Or possibly it was passed on to you by a good friend.
Posting relevant content is probably the most important tip we can give you. If the reader finds it relevant, she’ll find it valuable. When she finds it valuable, she shares it with her network (typically like-minded people who ALSO might be your patients). She’ll re-tweet, “like”, share, forward, Pin, and +1 to her heart’s content, because sharing something of value, also makes her look good to her circle of friends.
In Part Two of our Social Media Inspiration blog post we’ll show you how to be a Content Curating Ninja so you’ll always have great ideas at your fingertips. Stay tuned!
Okay, we understand. You didn’t want to jump in to this “social media” thing in 2009. And who could blame you? Facebook only had a few hundred million subscribers. How many of your patients were realistically playing with this new online toy?
Then came 2010. You thought… gee… 500 million?! Maybe there IS something to this phenomenon. But let’s take a wait and see approach. I don’t have time for this right now anyway.
Next… by late 2011 you found out that 82% of the world’s internet population over the age of 15 log on to a social network. To boot:
“Visits to Facebook accounted for one in every seven minutes internet users spent online in October and 75% of all time spent on all social networks. Close to 65%of all smartphone users in the US visited a social network in October; two in five used their mobile device to connect to a social network nearly every day.” -Social Networking Watch
And you thought…hmmm. Maybe after the New Year I should check into this “social media” phenomenon.
Which brings us to today. It’s 2012 and time to start taking digital patient engagement seriously.
You need to connect and interact with your patients where they spend their time. Social media enables your practice valuable (virtual) face time. Think of it as a wonderful opportunity to share new procedures as well as update them on practice news, special offers (always a hit!), and events. By sharing VALUABLE information with your patient base, they will likely be more loyal, visit your practice more frequently, and refer more friends and family.
Top of mind awareness can work wonders.
If you think you are ready to take the leap… let us help. Our expertise is aesthetic medicine and social media. We’ll set you up and manage your daily interactions… leaving you time to do what you do best… treating patients. (800) 401-5485
I just returned from speaking at the Medical Internet Marketing Symposium (MIMS) at Mandalay Bay in Las Vegas. My course was called “Marketing in the Digital Age” and covered everything from how to make your avatars more engaging to great uses for QR codes (those funky bar code squares you might have seen around).
One theme that I emphasized was what I like to call “Monique’s Social Media High T’s”. They are the four components of a successful social media strategy and all of your posts and campaigns should take them into consideration.
This week we’ll explore the first High T: HIGH TRUST
Having a high degree of trust in social media is vital because you are communicating online verses in person. You don’t have the benefit of hearing voice inflection, tone, or seeing facial expression, body language, etc. This can create misunderstandings and/or confusion.
Here are a few keys to keep your writing HIGH TRUST:
TONE: The words you write need to be familiar in tone… not talking down or condescending. Try to write the same way you might talk to someone in person. A good way to test your post before hitting the “submit” button is to read it out loud. If it sounds forced, or unnatural, then you probably need to revise.
ACCESSIBILITY: Social media can be a great way to position yourself as the expert in your field, BUT this doesn’t mean you have to come off as pretentious. Your posts can still reflect a high degree of knowledge and expertise; keep the jargon and buzzwords to a minimum. This will help people to better understand and connect more to the subject. One good way to test your post for accessibility is to have an eighth grader, or non-industry person, take a read. If they find it difficult, then you might consider going back to the drawing board. Take a look at this post on the Lighthouse Writing Tips Blog for some good rules of thumb to make your writing more readable.
TACT: Use this rule of thumb: Don’t post anything you wouldn’t want on the front page of the New York Times. If you are a medical professional, translates to keeping things professional and HIPAA compliant.
Next week, we’ll explore the second High T – TRANSPARENCY. Stay tuned!
“Trust agents aren’t necessarily marketers or salespeople; they’re the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business’s reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.
In an online world defined by its transparency, becoming a trust agent is no easy task, but once you’ve established your reputation, you can build influence, share it, and reap the benefits of it for your business. When you’ve learned a trust agent’s secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department.”