Hi there! I’m Marnie, Cosmetic Social Media’s Creative Director, and I am super excited to be writing my first blog post about what makes good design that people will share, like and pin to drive more traffic to your social media pages, and of course, your business.
To begin, I thought I’d introduce you to social media design in the best possible way–by giving it away for free! I will be sharing tricks of the trade and designing *free* digital downloads that you can snag directly from our blog so be sure to sign up for our e-newsletters.
Our very first digital download is for the heart of all holidays: Valentine’s Day. It’s such an easy way to show your clients how much you care. While we live and breathe all things social media related, a handwritten note goes a long way, especially one with a piece of candy attached to it. You can be sure that your message will not get lost in a stack of business cards. Old-school (traditional) marketing and social media should stick together like peanut butter and jelly: the more active you are on your social media pages, the more unique and thoughtful your printed materials will become.
Creating these valentines for your clients will cost you under $5 and take about 30 minutes of your time but the gesture will be something folks will remember when they are thinking of making their next appointment or purchase. You probably have most of the materials listed above in your office. We purchased the marbled heart lollipops at the 99 Cents Store and grabbed some ribbon from our art supplies. The 99 Cents Store always has a great selection of ribbons in their decorations department. Altogether I spent about $4 on card stock, candy, and ribbon (yes, I had some but I couldn’t help buying some more).
I designed four valentines that are perfect to hand out to your clients. The design not featured is our bonus valentine for those of you encouraging people to follow you on social media. We strongly support that!
Download (give them a minute to load – they are high resolution graphics)
Once you have your materials, download your favorite or all designs and print it on to your card stock. Unless you have a fancypants printer, I’d recommend feeding one page in at a time to avoid any paper jams. You can also do a test print on a regular piece of paper to check your ink levels. Cut your cards out (I left enough room so that you can have white borders around the edges if you’d like) with either regular or scalloped scissors, punch a hole at the top of your card, slide your lollipop through the hole, and for the finishing touch, tie a ribbon or two around the neck of the lollipop. For this project I found the curling ribbons to be the best match as it’s hard to tie such tiny bows with satin ribbon unless the ribbon is very narrow. The curls looked sweeter to me but use any ribbon you like!
To finish, you can attach a business card, write a little note of thanks or better yet include a discount code for a Valentine’s Day deal on the back of the card. Now that’s love.
I hope that you have fun with these printables -let us know how they turn out in the comments section below! I’ll be back soon to talk about how to engage and excite your clients with visually compelling and thoughtful design. Until then, you can email me with your design questions or needs at firstname.lastname@example.org.