I love this quote from one of the awesome speakers we listened to at Social Media Marketing World 2016, Mark Schaefer. It’s particularly important because all too often people get caught up in the numbers – the traffic – the clicks. And while those metrics are certainly important, the ultimate goal is to win and keep customers, right?!
I think most of us would agree based on our own experiences with businesses, brands, and sales people, that trust is a key factor in deciding to buy. So try to keep your eye on the prize instead of on the numbers by building trust with your clients and customers, day in and day out. Then the numbers you want (# of clients!) will follow.
Rejoice! Instagram has activated their new business profiles! Have you made the switch?
If you haven’t converted your regular Instagram account to an Instagram for Business account, it’s a *super easy* process! Literally a few clicks and you’re done.
How to tell if your account is already set up as a business account:
If you see the little bar icons next to your name at the top, then you are already using a business account.
How to Convert to an Instagram for Business Profile:
You should get a pop-up notification when you log in to your account on your phone. If not, go to Settings (gear icon top right) and select “Switch to Business Profile“. *
Benefits of an Instagram Business Profile:
People will find your business more easily because your address appears (pulled from your Facebook page) and when clicked, opens up Google maps so potential customers can navigate right to you!
If you also connect an email and phone, people have the option of calling or emailing your business without ever leaving Instagram. Nifty, right?!
In addition, you’ll get some basic (but still helpful) insights, such as impressions, reach, and number of clicks to your website! Note that you need to view the insights from your phone or mobile device.
“But I Want More”
If you are looking for more in-depth Instagram analytics, then you might want to check out Iconosquare’s various premium offerings. We use Iconosquare’s pro and premium versions for several of our clients (ranges from $5 to $15 a month). We love the analytics as well as being able to communicate with followers right from our desktop computer (which can be extremely helpful for speed’s sake). Note: We don’t get any type of fee for singing their praises – we just want to let you know about them if you are looking for a better tool for managing Instagram. 😉
*Still no luck? Maybe you have not updated to the latest version of Instagram so head over to your app store, do the update, then re-open and/or log back in to Instagram.